Pay Per Click Faqs
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Search Adverts
A landing page in PPC is the web page users are taken to after clicking on your ad. It’s essential for converting visitors into customers. A landing page in PPC is a dedicated web page that users are directed to after clicking on your Pay-Per-Click ad. It’s a critical component in digital marketing, especially in PPC campaigns, because it serves as the next step in the customer journey after they have shown interest by clicking on your ad. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific
Results from PPC can be seen almost immediately after a campaign goes live, but optimising for the best performance may take a few weeks of data gathering and adjustments. When launching a Pay-Per-Click (PPC) campaign, one of the most common questions is, “How long does it take to see results from PPC?” The answer can vary depending on several factors, but the beauty of PPC advertising is that results can be seen almost immediately once the campaign goes live. However, achieving optimal performance often requires time, data gathering, and continuous adjustments, meaning that the best outcomes usually appear after a
To improve PPC Campaign ROI, you can focus on optimising your ads, targeting the right audience, refining your keywords, and improving your landing pages to increase conversions. Improving the Return on Investment (ROI) from your Pay-Per-Click (PPC) campaign is crucial for maximising the effectiveness of your advertising budget. Achieving better ROI means you’re getting more conversions and revenue relative to what you’re spending on your ads. While PPC can drive fast results, making it profitable over the long term requires ongoing optimisation and strategy adjustments. To increase your PPC campaign ROI, it’s essential to focus on optimising your ads, targeting
PPC performance can be tracked using analytics tools like Google Analytics or platform-specific dashboards that track metrics like clicks, impressions, CTR, conversions, and ROI. Tracking the performance of a PPC (Pay-Per-Click) campaign is essential for understanding how well your ads are driving results and achieving your business objectives. To maximise the effectiveness of your PPC efforts, it’s crucial to monitor key performance indicators (KPIs) and use the right tools to gather and analyse data. By tracking PPC performance regularly, you can make informed decisions to optimise your campaigns, reduce wasted ad spend, and ultimately improve your return on investment (ROI).
Negative keywords prevent your ad from showing for irrelevant searches. This helps you avoid paying for clicks that won’t convert. In Pay-Per-Click (PPC) advertising, negative keywords play a crucial role in ensuring that your ads are shown only to relevant audiences. Negative keywords are terms or phrases that you specify in your PPC campaigns to prevent your ads from appearing when those specific words are used in a search query. By using negative keywords effectively, you can refine your audience targeting, reduce wasted ad spend, and improve the overall performance of your campaigns. The Purpose of Negative Keywords The primary
CTR is the ratio of clicks to impressions, showing how often people click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging. Click-Through Rate (CTR) is one of the most important metrics used in Pay-Per-Click (PPC) advertising and other forms of digital marketing. It measures the ratio of people who click on an ad compared to the total number of times the ad is shown, or its impressions. Click-Through Rate is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and then multiplying
Keyword research involves identifying the terms and phrases people use in search engines when looking for information related to your business. By targeting the right keywords, you can attract relevant traffic to your site. Tools like Google Keyword Planner, Ahrefs, and SEMrush are commonly used for this process. So, how does keyword research work? It is a foundational aspect of SEO that involves discovering the specific words and phrases people use when searching for information, products, or services related to your business. Understanding these terms allows you to optimise your website’s content to align with the search queries your potential
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, you’re buying visits to your website, rather than earning them organically. Google Ads and Facebook Ads are popular PPC platforms. PPC (Pay-Per-Click) advertising is a widely used digital marketing model in which advertisers pay a fee each time someone clicks on their online ad. Essentially, instead of earning website visits organically through methods like search engine optimisation (SEO) or social media marketing, advertisers pay for traffic to their site. This model allows businesses to gain instant visibility on search engines or
PPC works by bidding on specific keywords or target demographics. When users search for those keywords or match your target criteria, your ad may appear. If the user clicks on the ad, you pay a set amount based on your bid and the competition for that keyword. How does PPC work? PPC (Pay-Per-Click) advertising operates on a bidding system, where businesses bid on specific keywords or target demographics in order to have their ads displayed to potential customers. The primary idea behind PPC is that advertisers only pay when a user clicks on their ad, making it a cost-effective method
PPC costs vary based on several factors like the platform, industry, competition for keywords, and targeting options. On average, Google Ads can cost anywhere from a few cents to several dollars per click, depending on how competitive the keyword is. How much does PPC advertising cost? PPC (Pay-Per-Click) advertising costs can vary widely based on several factors, making it essential for businesses to understand how the pricing structure works before launching a campaign. The cost per click (CPC) is not fixed but is influenced by a combination of elements like the platform used, the industry or niche you operate in,
Quality Score is a metric used by Google to rate the quality and relevance of your ads, keywords, and landing pages. Higher Quality Scores can lead to lower CPCs and better ad positioning. Understanding Google Ads Quality Score Quality Score is one of the most crucial metrics in Google Ads, playing a significant role in determining the success and cost-efficiency of a PPC (Pay-Per-Click) campaign. In simple terms, Quality Score is a measure used by Google to assess the quality and relevance of your ads, keywords, and landing pages in relation to a user’s search query. This score ranges from
Ad relevance measures how closely your ad matches the search intent of users and how relevant it is to the keywords you’re targeting. Understanding Ad Relevance in PPC Advertising Ad relevance is a critical metric in PPC (Pay-Per-Click) advertising, especially in platforms like Google Ads, where it plays a significant role in determining the overall effectiveness of your campaigns. In essence, ad relevance measures how closely your ad copy aligns with the intent behind a user’s search query and how relevant it is to the keywords you are targeting. This concept is vital because the more relevant your ad is
A conversion is a desired action taken by a user after clicking an ad, such as making a purchase, signing up for a newsletter, or filling out a contact form. Understanding Conversions in PPC Advertising In the world of Pay-Per-Click advertising, a ppc conversion refers to a specific action that you want users to take after they engage with your ad. This action can vary depending on the goals of the campaign, but it usually aligns with a business’s objectives, such as increasing sales, generating leads, or building brand awareness. Common examples of conversions include making a purchase, signing up
Absolutely. We can geo target your ads by country, city, or even a specific radius, and run them during business hours or peak conversion times.
SEO is about earning organic rankings, which takes time. Search Ads put you at the top instantly, and are ideal for generating leads while SEO builds.
Many clients begin receiving enquiries within the first few days of going live. Performance improves over time with ongoing optimisation.
Display Adverts
Programmatic advertising uses automated software to buy digital ads in real time. It relies on data and algorithms to target specific audiences more effectively, optimising ad placements and budgets. Programmatic advertising is a cutting-edge approach in digital marketing that uses automated technology to buy and place digital ads in real time. Instead of manually negotiating and purchasing ad placements, marketers can rely on software and algorithms to streamline the process, making ad buying more efficient and precise. This technology leverages big data, machine learning, and artificial intelligence (AI) to target specific audiences, optimise budgets, and place ads where they’re likely
Yes, we use manual placement, topic, and audience controls to guide where your ads show and block irrelevant or unsafe sites.Yes, we use manual placement, topic, and audience controls to guide where your ads show and block irrelevant or unsafe sites.
Social ads appear on platforms like Facebook or Instagram. Display Ads reach a broader network of sites, apps, and video platforms across the internet through Google.
We can work with your existing logo, images, and messaging, or create everything from scratch for you. All we need is your input on goals, brand, and offer.
Both. While Display Ads are excellent for awareness, they also support direct conversions when used with remarketing or audience targeting layers.
Remarketing
Programmatic advertising uses automated software to buy digital ads in real time. It relies on data and algorithms to target specific audiences more effectively, optimising ad placements and budgets. Programmatic advertising is a cutting-edge approach in digital marketing that uses automated technology to buy and place digital ads in real time. Instead of manually negotiating and purchasing ad placements, marketers can rely on software and algorithms to streamline the process, making ad buying more efficient and precise. This technology leverages big data, machine learning, and artificial intelligence (AI) to target specific audiences, optimise budgets, and place ads where they’re likely
Remarketing involves showing targeted ads to users who have previously visited your website but did not complete an action, like a purchase. It helps re-engage potential customers and increase conversion rates. Remarketing, also known as retargeting, is a digital marketing strategy that allows businesses to reconnect with users who have previously visited their website or engaged with their content but did not complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. By showing targeted ads to these users as they browse other websites or platforms, remarketing helps keep your
Remarketing focuses on people who’ve already engaged with your site or brand, making them far more likely to convert than cold audiences.
Not when done properly. We cap frequency, segment audiences, and write relevant, helpful messaging, not spammy ads.
Yes. Even with modest website traffic, we can build audiences that help you re-engage your warmest leads.
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Leighton Buzzard
Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Waltham Cross
Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Recruitment
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.