The Overview
I Do Declare approached Click Return to create a new website that would better reflect the personality, creativity and professionalism of the business while making its range of celebrant services easier for prospective clients to understand.
Founded by Clare Smith, I Do Declare is an independent celebrant business based in Bristol, providing personalised ceremonies for weddings, handfastings, funerals, naming ceremonies, blessingways and baby showers across Bristol and the South West.
The challenge was to create a website that felt as warm, thoughtful and individual as the ceremonies Clare delivers. Unlike many service-based businesses, choosing a celebrant is an extremely personal decision, so the website needed to establish an emotional connection, build trust and help visitors feel comfortable taking the next step.
Click Return was also tasked with moving the website from Squarespace to WordPress, providing greater flexibility, improved control over content and a stronger technical foundation for future SEO, digital marketing and lead generation.
The Strategy
Click Return began by developing a website structure and content strategy that would communicate I Do Declare’s different services clearly while maintaining the personal, welcoming feel that makes the business distinctive.
Rather than creating a conventional brochure website, we focused on understanding why people seek the help of an independent celebrant and how the website could address their questions, expectations and emotions.
For wedding and handfasting ceremonies, we developed messaging around individuality, personal storytelling, meaningful rituals and the freedom to create a celebration that genuinely reflects the couple.
For funeral ceremonies, the content needed a different approach. We focused on sensitivity, reassurance and the importance of honouring someone’s life in a way that feels honest, thoughtful and personal.
Naming ceremonies, blessingways and baby showers were also given their own dedicated content, helping visitors understand the different ways I Do Declare can support important family occasions and life transitions.
Click Return organised these services into clear individual pages, making the website easier to navigate while providing a stronger structure for future organic search visibility. The content was developed to target relevant celebrant services and locations, including Bristol and the surrounding South West.
A key part of the design strategy was ensuring that the website reflected Clare’s personality rather than presenting I Do Declare as a generic ceremony provider. We used a warm, distinctive visual approach alongside personal storytelling and carefully structured content to communicate the creativity, care and individuality behind the business.
Trust was another important consideration. Click Return incorporated Clare’s background, client testimonials, detailed service information and explanations of the ceremony planning process throughout the website. This helps visitors understand what working with Clare involves, from the initial conversation through to writing, personalising and delivering their ceremony.
Alongside the design and content work, Click Return transitioned the website from Squarespace to WordPress. This gave I Do Declare a more flexible content management platform, greater control over its website structure and improved opportunities for future website development and search engine optimisation.
Clear calls to action and enquiry routes were also incorporated throughout the site, making it easier for visitors to move from exploring a ceremony service to getting in touch.
The Outcome
Click Return delivered a completely redesigned and restructured website that better reflects the warmth, creativity and personal approach behind I Do Declare.
The finished website provides a clearer journey for prospective clients, allowing them to explore individual ceremony services, understand Clare’s approach and feel reassured about the process before making an enquiry.
By combining distinctive design, carefully developed messaging and dedicated service pages, Click Return created a digital presence that communicates both the emotional and practical aspects of choosing a celebrant.
The successful transition from Squarespace to WordPress also provides I Do Declare with greater flexibility and a stronger foundation for future SEO, content development and digital marketing activity.
Most importantly, the new website does more than describe the ceremonies I Do Declare offers. It communicates the personality, care and individuality behind the business, helping prospective clients understand what makes Clare’s approach different and giving them the confidence to make contact.
