On-Page SEO Tailored, Data-Driven Solutions
Content Optimisation
Strong content is the heart of great SEO. We optimise your website’s text so it not only ranks well in search engines but also makes sense to your visitors. This means using the right keywords your audience is actually searching for and writing in a clear, engaging way.
We focus on quality, relevance and structure. That includes short paragraphs, helpful headings and visuals like images or videos to keep readers interested. We also apply Google’s best-practice signals like E-E-A-T—Experience, Expertise, Authoritativeness and Trustworthiness—to build credibility and improve performance in search results.
Key elements:
- Research and target keywords your customers use
- Write original, high-quality content that converts
- Add images, videos, or graphics for better engagement
- Optimise for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines
HTML Tags Optimisation
Behind every good web page is clean, smart HTML. We optimise your site’s key tags so search engines better understand your content—and people are more likely to click when they see you in the results.
That includes writing clear title tags and meta descriptions, using header tags (H1, H2, H3…) to organise content and adding alt text to images so they’re understood by both Google and screen readers. We also use schema markup and canonical tags to help avoid duplicate content issues and support rich search features.
Key elements:
- Title tag
- Meta description
- Header tags (H1, H2, H3…)
- Image alt attributes
URL & Site Structure
Your site’s structure should make it easy for both people and search engines to find what they’re looking for. We help you build a clean, logical layout that improves navigation, SEO and user experience.
That starts with clear, keyword-friendly URLs (like yourdomain.com/seo-services) and smart internal linking so visitors and search engines can move around your site effortlessly. We also implement breadcrumb navigation, sitemaps and a flat structure to make pages easier to reach in fewer clicks.
Key elements:
- Clean, descriptive URLs (e.g., example.com/seo-services)
- Link key pages together in a logical way
- Add breadcrumb navigation to guide users
- Create a flat, crawlable site architecture
User Experience (UX) & Mobile Optimisation
People expect fast, easy-to-use websites—especially on mobile. We make sure your site looks great and works smoothly on all devices, whether someone’s on a phone, tablet, or desktop.
From fast-loading pages to clear calls to action and easy-to-use menus, we design for real people. We also use responsive design so your content fits any screen and we avoid annoying pop-ups or clunky buttons that can push people away.
Key elements:
- Make sure your site is fully mobile-friendly
- Improve load speed so users don’t bounce
- Add clear CTAs that guide action
- Simplify layouts for better navigation
Effective On-Page SEO
That Gets You Found
We optimise your website content, structure, and HTML elements to boost search rankings, improve user experience, and drive sustainable organic traffic.
Case Study Highlight
Property Conservation Pay-Per-Click
The new website for Property Conservation Services went live in April 2021 and it was at this point we started monthly Pay Per Click (PPC) advertising on Google Ads. Here we create compelling adverts where potential customers click through to the website and take action which we have set up tracking for. The results have been fantastic over the 4+ years we have been managing their PPC campaigns.
Success Highlight
Jump of 778 places in the Google rankings
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Case Studies
Testimonials / Reviews
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Had my website rebuilt, I wasn’t getting the traffic my business needed. The design process was clear, easy to understand and the support they gave was 100%. Very happy with the finished website and the continued support has been great. I would highly recommend them to anyone needing a new website or help with their current website.
Stephen Wales
Hertfordshire
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Pest Control
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Brad and the team at Click Return have been managing our website, pay per click campaigns and marketing for many years now. They provide a fantastic service which is responsive, knowledgeable and tailored to our needs. We meet with them regularly and their customer care and attention to detail is second to none. 5/5 highly recommend!! Tom, Rob and the TB Trees team
Tom Boswell
London
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Tree Surgeon
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After years of struggling to get a website project off the ground, Brad and the team at Click Return helped us finally bring everything together. Brad was knowledgeable, approachable, and took the time to explain not only the website process itself, but also the importance of SEO, user experience, and how to improve our visibility on Google. We’re pleased with the end result and, importantly, we’re already starting to generate enquiries through the website. It’s been a valuable step forward for our business, and we’re grateful to Brad for his guidance and support throughout the project.
Luke Trueman
Hertfordshire
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Smart Home Solutions
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Bedfordshire
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Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Hertfordshire
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Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Hertfordshire
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Recruitment
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We have been working with the team at Click Return for over 20 years now and they work on a number of areas of our business – they manage our PPC advertising, email marketing and also our competitions. 2016 saw the launch of our latest catalogue, our previous one having been published in 2012. Brad was hugely involved in the production of it, from setting it, running the online competition to find a photograph for the front cover to producing a digital version of it. He also had a large input into the production of our AKM – our workshop manual. We now have their designer, Stuart, in our office two days a week which is great as he really gets to know our business and what we are looking at for our designs. Stuart creates numerous original animated banners for us, designs t-shirts, product packaging and artwork for our competitions and events. We have always received a prompt service from Click Return and would highly recommend them.
Justin Jeffrey
Hertfordshire
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Mini Spare Parts
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Brad has always been friendly, approachable and extremely knowledgeable on all things relating to digital marketing. Hill Upholstery & Design have been clients of Click Return for two years now, and we have always found Brad’s advice and guidance invaluable. The work to promote our website via Google has helped us to grow our business significantly and Brad (& his team) has made online marketing one less element to worry about.
Helen Fidgeon
Essex
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Upholstery & Design
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Can’t fault Click Return, great customer service, technical knowledge, and a hands on professional, efficient service. The proof was in the results as our business performance on Google and customer enquiries spiralled.
Charlotte Endacott
West Sussex
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Baby Clothing
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.
Faqs
Content marketing focuses on creating valuable, relevant content to attract and engage a specific audience. Its goal is to build trust and credibility, which can lead to conversions or long-term customer relationships.
On-page SEO refers to optimising individual web pages for keywords, including content quality, title tags, meta descriptions, headers, and internal linking.
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally.
Meta tags are snippets of text that describe a page's content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content.