Search Engine Optimisation or SEO?
Search Engine Optimisation, or SEO, helps your website attract organic (free) visitors, without the need to pay for advertising. When your website is optimised effectively, Google and other search engines such as Bing, will rate it highly and help your website reach the coveted top spots.
Each page on your website should have its own specific keywords which will be used throughout the page from the page title, image alt tags, URL and within the text on the page.
Google also expects your pages to link to other relevant pages on your website as well as links to appropriate external websites, such as industry affiliates.
Search Engine Optimisation?
A highly optimised website will give your business more opportunity to reach the first page on Google and regular updates ensure your website continues to rank as highly as possible.
When it is well optimised, your website has more chance of reaching the highly envied and coveted spot on the first page of Google. This achievement can and will take time but once there it can be very fruitful to your business, helping increase your number of customers and conversions. For this reason, it is vital that you know which keywords your customers use when searching for your products and services.
Why choose to work with us?
Our SEO team have a wealth of experience to help improve your website’s Search Engine Optimisation and help it achieve a better return on your investment. Click Return can advise you on the steps you need to take to achieve this, or we can carry out the changes and updates for you.
When you understand where you are going wrong, it can help you move forward and understand your website better and how it can work for your business.
As with our Pay Per Click (PPC) work, our team keep up to date with the latest SEO trends to ensure you continually get the best from your SEO work and your business surpasses your online expectations.