Search Engine Optimisation – SEO
For your site to attract organic (free) visitors – that is without the use of paid for adverts or listings – you need to ensure that your website is optimised effectively. This means that each page should have its own keywords that it is being optimised for (using the same words for more than one page will mean those pages will be competing against each other) – this keyword and synonyms will be used in the copy, headings, in the URL, in alt tags on the images etc. To ensure each page is optimised as effectively and efficiently as possible, it will also need to include around 200 – 300 words. Google will also expect you to include link(s) to other relevant pages on your site and it will also help if you have some outbound links on your site (links to other websites, such as industry affiliates etc).
A highly optimised website will give your website more chance of reaching the highly envied and coveted spot on the first page of Google. This achievement can and will take time but once there it can be very fruitful to your business, helping increase your number of customers and conversions. For this reason, it is vital that you know which keywords your customers use when searching for your products and services. This will also be helped by a well thought out testimonials page which, when done correctly and is believable to the customer, can work wonders in encouraging new customers to give your company a try.
Other websites linking to your website can also have huge benefits for your SEO results. Create engaging content – blogs, videos, interesting infographics – and other sites will be keen to share them.
In addition to interesting and optimised content, it is imperative that your server responds efficiently – if it doesn’t then your SEO work could be a waste as visitors are unlikely to hang around waiting for images etc to load.