The Overview:

Essex Cooling, a trusted air conditioning and ventilation company based in Essex, approached us to design and build their new website from scratch. Specialising in commercial and domestic air conditioning installations, as well as maintenance services, they required a robust online presence to showcase their offerings, generate leads, and drive growth. Once the website was launched, we implemented an SEO strategy and created a targeted Google Ads search campaign to maximise visibility and lead generation.

The Strategy:

We began by designing a fully customised WordPress website, tailored to Essex Cooling’s needs. The website features detailed service pages for their domestic, commercial, and maintenance air conditioning offerings, a testimonials section to build trust with potential clients, and a user-friendly contact page complete with a Gravity Forms contact form. The goal was to ensure the site was both informative and easy to navigate, with a focus on driving engagement and inquiries.

Once the website was live, we immediately launched a comprehensive SEO campaign. This included keyword research, on-page SEO, and technical optimisations to ensure Essex Cooling would rank higher on search engines for key terms related to air conditioning services in Essex. We also provided ongoing SEO services to maintain and improve their organic rankings.

In tandem with SEO, we created a Google Ads search campaign aimed at attracting high-intent users searching for air conditioning installation and maintenance services in Essex. This campaign was meticulously crafted with keyword research, audience targeting, and ad groups to ensure maximum reach and efficiency.

The Outcome:

The combination of a well-built, SEO-optimised website and a strategic Google Ads campaign has delivered outstanding results for Essex Cooling. Darren, the owner of Essex Cooling, was thrilled with the performance, stating: “Yes, we’ve really noticed a huge difference in submission form enquiries, which is great!”

This success highlights how effective digital marketing paired with a high-quality website can transform business performance, leading to increased inquiries and sustained growth. Our ongoing SEO work continues to support their visibility, while the Google Ads campaign consistently delivers high-quality leads, keeping Essex Cooling at the forefront of air conditioning services in Essex.