Testament Health & Wellness is a Cardiff-based wellness practice founded by Tess Thompson, a newly qualified naturopath and nutritionist. Tess has just requalified as a naturopath and nutritionist and phlebotomist. She specialises in IV and IM Nutrient Therapy, Advanced Testing and Phlebotomy. There are many more services like Naturopathy and Herbal Medicine & Phytotherapy coming soon. Her aim is to address chronic health issues, reduce symptoms and treat root causes. 

Project Objectives

The primary goals for the website redesign were:

• Establish a professional and credible online presence.
• Improve visibility on Google and other search engines for local service searches.
• Most importantly, drive an increase in bookings.

Design and Development Approach

1. Logo & Branding supplied by Marina Vrahimi

Describe the logo design & how we used it on the website. The Testament Health & Wellness logo effectively incorporates natural elements, featuring a tree with visible roots enclosed within a circle – a strong, balanced shape ideal for a logo. The business name is thoughtfully positioned, split across the top and bottom, creating a harmonious and professional design.

2. Responsive website design

A fully responsive website design was incorporated to ensure seamless functionality and an optimal user experience across all devices, including desktops, tablets, and smartphones.

Services:

IV and IM Nutrient Therapy
Delivers essential vitamins, minerals and nutrients directly into the bloodstream or muscles for rapid absorption, boosting health and energy levels.

Advanced Testing
Comprehensive diagnostic testing to assess underlying health conditions, nutrient deficiencies, hormonal imbalances and other critical markers for personalised care.

Phlebotomy
Professional blood collection services to facilitate laboratory testing, helping to accurately diagnose and monitor health conditions.

Naturopathy
A holistic approach to healthcare that uses natural therapies to support the body’s ability to heal itself, focusing on lifestyle, nutrition and preventive care.

Herbal Medicine & Phytotherapy
The use of medicinal plants and plant extracts to treat a wide range of health conditions, supporting the body’s natural healing processes.

Nutritional Therapy
Personalised dietary advice and nutritional plans designed to optimise health, correct imbalances and support long-term wellbeing.

Micro–Immunotherapy
A targeted therapy that uses low-dose immune messenger molecules to support and regulate the immune system naturally and gently.

Mycotherapy
The therapeutic use of medicinal mushrooms to strengthen the immune system, promote vitality and support overall health.

3. Clear Calls to Action

Strategically placed “Book Consultation” buttons guide visitors toward scheduling appointments. These calls to action are prominent yet unobtrusive, facilitating user engagement without overwhelming the browsing experience.​

Outcomes

• Completely New Company & Domain: No History or Online Presence
  When a new company launches with a brand-new domain, it starts with no digital footprint. Google typically relies on historical data to rank websites, including age, previous content, backlinks and overall trustworthiness. Without an established online presence, the website struggles to gain credibility in Google’s eyes, often resulting in low visibility and poor rankings. This means that even for branded searches, the site may not show up initially.
• Health-Related: Google’s Caution with Health Content
  Health-related websites face unique challenges with search engine rankings. Google has strict algorithms and quality guidelines for health-related content to ensure users are receiving accurate, reliable and trustworthy information. This can make it difficult for new or unverified websites to rank highly, especially if the website hasn’t yet built authority or provided content that meets Google’s medical and safety standards. As a result, health-related businesses often need to demonstrate expertise, trustworthiness and authoritativeness (E-A-T) to improve their rankings.
• No Social Media Presence
  Social media plays a significant role in increasing a website’s visibility and authority. Without an active presence on platforms like Facebook, Instagram, or LinkedIn, a website misses opportunities to drive traffic, engage with potential customers and build credibility. Social signals, such as likes, shares and mentions, are indirectly considered by Google when assessing a website’s relevance and trustworthiness. The absence of social media activity can result in missed connections, limited brand awareness and reduced chances of being discovered through organic search.
• No Google My Business (GMB) Listing
  Google My Business is a critical tool for local SEO. Without a GMB listing, a business misses out on valuable opportunities to show up in local search results, Google Maps and the local pack (the small map and business listings shown for location-based searches). For a health and wellness business, having a verified and optimised GMB listing is crucial for attracting local clients. A GMB listing provides key information such as location, hours of operation, reviews and direct contact details, all of which influence Google’s ranking algorithms and customer trust.

Conclusion Date:

We are dedicated to improving the site’s visibility and search engine performance. Our team is implementing a comprehensive SEO strategy that includes optimising the website’s content, improving technical SEO, and building quality backlinks to increase domain authority. Additionally, we are focusing on optimising the site for local search to ensure it appears for relevant searches in the Cardiff area. We are also working on establishing the brand’s presence through social media and creating a Google My Business profile to enhance local visibility. This multifaceted approach aims to build credibility, trust, and ultimately improve the site’s rankings across major search engines.

Testament Health and Wellness