Conversion Tracking Services
Know What’s Working, Cut What’s Not
Track Conversions Accurately – Maximise ROI with Expert Setup
Not sure where your leads are coming from? Or if your conversions are tracking at all? Our conversion tracking experts help you pinpoint which marketing channels drive real results – so you can invest with confidence.
Whether you need to set up tracking for Google Ads, Facebook, LinkedIn, or your CRM, we’ll configure your conversion tracking to match your business goals – accurately, efficiently, and with full transparency.
From lead form submissions and phone calls to e-commerce sales and button clicks, we help you track what matters – and cut wasted spend on what doesn’t.
What Is Conversion Tracking?
Conversion tracking measures the actions that matter to your business – like sales, sign-ups, or enquiries – so you know which campaigns, channels, and pages are delivering results.
With accurate conversion tracking, you can:
- Understand your true cost per lead or sale
- Optimise ad spend across platforms like Google, Meta, and LinkedIn
- Improve your website’s conversion rate
- Make data-backed marketing decisions
Conversion Tracking Is Ideal For:
Conversion tracking is ideal for businesses that run digital marketing campaigns and want clear visibility into which ads, channels, or actions are driving leads, sales, or other valuable customer interactions.
Ideal for:
- Businesses running paid ads who want to track return on ad spend (ROAS)
- Ecommerce companies tracking product sales and revenue
- Service-based businesses tracking lead forms, calls, and bookings
- Marketers who need clarity on campaign performance
How We Help You Track Conversions Right
Full Conversion Tracking Setup
We set up and configure your conversion tracking from scratch – including Google Ads, Meta Pixel, LinkedIn, GA4, and more.
Cross-Platform Conversion Integration
We link your tracking across platforms so conversions are correctly attributed – no more guesswork, just reliable results.
Lead & E-commerce Tracking
Whether it’s a lead form, phone call, ecommerce purchase, or event signup – we ensure every valuable action is tracked.
Tag, Pixel & Event Configuration
We work with your existing tools (GTM, plugins, CMS platforms) to configure tracking with maximum flexibility and minimal code.
Conversion Audits & Fixes
Already have conversion tracking in place but unsure it’s working? We audit, fix, and optimise to ensure your tracking is accurate and complete.
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Struggling to measure your marketing ROI or cost per lead? Frustrated by the lack of clear data to guide your decisions?
Our digital marketing analytics consulting services provide expert tracking and reporting, giving you the insights you need to optimise your strategy and maximise returns.
Case Study Highlight
BNI Chariots Google Analytics 4
BNI Chariots, a thriving chapter of the global business networking organisation BNI, wanted to improve how they tracked and measured website activity. Their existing analytics setup lacked clarity on visitor behaviour, goal completions, and the performance of key landing pages. With the switch to Google Analytics 4 (GA4) becoming essential for accurate, future-proof data tracking, BNI Chariots turned to Click Return for a complete GA4 setup and integration.
Success Highlight
Smarter Marketing Decisions
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Bedfordshire
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Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Hertfordshire
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Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Hertfordshire
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Recruitment
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We have been working with the team at Click Return for over 20 years now and they work on a number of areas of our business – they manage our PPC advertising, email marketing and also our competitions. 2016 saw the launch of our latest catalogue, our previous one having been published in 2012. Brad was hugely involved in the production of it, from setting it, running the online competition to find a photograph for the front cover to producing a digital version of it. He also had a large input into the production of our AKM – our workshop manual. We now have their designer, Stuart, in our office two days a week which is great as he really gets to know our business and what we are looking at for our designs. Stuart creates numerous original animated banners for us, designs t-shirts, product packaging and artwork for our competitions and events. We have always received a prompt service from Click Return and would highly recommend them.
Justin Jeffrey
Hertfordshire
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Mini Spare Parts
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Brad has always been friendly, approachable and extremely knowledgeable on all things relating to digital marketing. Hill Upholstery & Design have been clients of Click Return for two years now, and we have always found Brad’s advice and guidance invaluable. The work to promote our website via Google has helped us to grow our business significantly and Brad (& his team) has made online marketing one less element to worry about.
Helen Fidgeon
Essex
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Upholstery & Design
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Can’t fault Click Return, great customer service, technical knowledge, and a hands on professional, efficient service. The proof was in the results as our business performance on Google and customer enquiries spiralled.
Charlotte Endacott
West Sussex
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Baby Clothing
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Brad has undertaken work for us over quite a few years now and we keep coming back which is testament to the satisfaction and results we have received. I have experienced Brads skills on SEO marketing, web site building and web site maintenance on various campaigns. The amount of research and work behind the scenes Brad does is amazing and you can see that this works by the results we have experienced. By following the advice and practices our enquiries increased, our conversion rate increased, and therefore our profit increased. Many thanks and long may this relationship continue.
Earl Franklin
Kent
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Insurance
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Brad gave great insight into our current website and helped us change this to make it a more proactive platform. Him and his team now expertly manage driving new clients to our website and we have had a significant increase in sign-ups. This has been a huge help to us and our business.
Daniel Taylor-Lund
London
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Fieldwork Agency
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As an IT Consultant, I have dealt with a multitude of SEO and web analytic related companies but none have impressed me as much as Brad. He has a full and in-depth understanding of this critical aspect of business marketing and has helped dramatically improve the fortunes of many of our mutual clients. Brad mixes an absolute knowledge of his chosen business sector with an easy, approachable manner which results in the perfect combination for anyone requiring specialist SEO and web analysis. I would have no hesitation in recommending Brad in this sphere of business.
Jonathan Mann
Hertfordshire
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IT Services
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.
Faqs
Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR), Conversion tracking is the process of measuring key actions users take on your website, such as purchases, form submissions, or calls. It provides insight into which marketing efforts are generating results, enabling data-driven decisions and maximising return on investment. An accurate setup ensures all intended actions are tracked without duplication or data loss. Regular audits, test conversions, and reviewing analytics reports help verify accuracy and identify issues such as missing tags or misfired events. Conversion tracking can be integrated across various platforms including Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, Microsoft Ads, GA4, and CRM systems, providing a unified view of performance across channels. Commonly tracked conversions include form submissions, product purchases, phone calls, newsletter sign-ups, downloads, button clicks, video views and page views that indicate engagement or interest. Google Tag Manager (GTM) is not required but is highly recommended. It simplifies the implementation and management of tracking tags, reduces reliance on developers, and allows greater flexibility for updates and testing. Conversion data is sent to GA4 and similar platforms using event-based tracking. These platforms attribute conversions to user sessions and traffic sources, allowing for detailed analysis and cross-platform performance reporting. Yes. While online conversions are tracked directly through website events, offline conversions (e.g., phone enquiries or in-person sales) can be measured by uploading data to platforms like Google Ads or using call tracking integrations. The timeframe depends on the complexity of your site and the number of platforms involved. A basic setup may take a few hours, while comprehensive cross-platform tracking and testing can take several days. Issues include misconfigured tags, duplicate tracking, missing event parameters, incorrect attribution settings, and delays in tag firing due to slow-loading scripts or consent banner interference. By accurately identifying which campaigns and channels lead to conversions, you can allocate budget more effectively, pause underperforming ads, and optimise messaging to increase engagement and reduce customer acquisition costs.