The Overview:

BNI Chariots, a thriving business networking group based in Hertfordshire, sought to enhance their online presence to better support their members and attract new participants. With over 125 years of combined networking experience among their members and an impressive record of facilitating over £2,550,646 in business through referrals, BNI Chariots needed a website that reflected their success and facilitated further growth. Having a strong existing relationship with our CEO, Brad Bishop, who attends BNI Chariots weekly for networking, the group turned to us for a complete digital solution.

The Strategy:

Understanding the unique needs of BNI Chariots, we set out to create a simple yet effective website that would serve as a central hub for their networking activities. The website was designed with ease of use in mind, featuring a clean layout that allows visitors to easily book a meeting, learn more about the group and explore member profiles. Each member was provided with their own dedicated page, showcasing their business, industry expertise, and personal information, including social media links.

To facilitate event management, we integrated a booking system powered by Eventbrite, streamlining the process for both members and visitors interested in attending the weekly networking meetings.

In addition to the website build, we implemented a comprehensive SEO strategy to improve the organic rankings of BNI Chariots. This involved ongoing keyword optimisation, technical SEO enhancements, and regular content creation in the form of blog posts. The blogs were crafted to highlight the value of business networking, share success stories from members, and provide insights into best practices, further positioning BNI Chariots as a leader in the local business community.

The Outcome:

The new website for BNI Chariots not only provides a seamless experience for both members and visitors but also effectively showcases the group’s achievements and networking opportunities. The integration of member profiles and the Eventbrite booking system has streamlined operations and made it easier for potential members to connect with the group.

Our ongoing SEO efforts have resulted in significant improvements in organic search rankings, increasing visibility for BNI Chariots and driving more traffic to the website. The blog posts continue to engage the community and attract new visitors, helping to grow the network further.

Overall, our collaboration with BNI Chariots has strengthened their digital presence, supporting their mission of fostering meaningful business connections and driving growth for their members.