Terrain Surveys are an excellent surveying company providing a wide range of surveying services, including Topographical Surveys, Measured Building Surveys, 3D Laser Scanning, Utility Surveys, CCTV Drainage Surveys, GPR Surveys, and 3D Revit Models & BIM. While they had a loyal customer base, the company aimed to expand their reach and attract new clients through their website. To achieve this, they recognised the need to optimise their website for search engines and enlisted the assistance of Click Return.

Click Return began with the primary objectives of improving the company’s ranking in search engine results pages (SERPs) for relevant keywords and phrases, attracting potential clients actively searching for surveying services to the website, optimising the website’s structure, content, and navigation to improve user engagement and increase conversion rates, and increasing the number of inquiries and qualified leads from website visitors.

Click Return devised a comprehensive SEO strategy tailored to Terrain Surveys requirements. The strategy consisted of conducting extensive keyword research to identify relevant and high-converting keywords related to surveying services. This involved analysing search volume, competition, and user intent to target the most valuable keywords.

Optimising the website’s meta tags, headings, URLs, and content to align with target keywords. This included optimising page titles, meta descriptions, headers, and incorporating keywords naturally within the content.

Conducted a thorough website audit to identify and resolve technical issues that could hinder search engine crawling and indexing. This involved optimising site speed, improving mobile-friendliness, fixing broken links, and implementing structured data markup.

We developed a content strategy focused on creating high-quality, informative, and engaging content. This included blog posts, articles, case studies, and testimonials. The content aimed to showcase Terrain Survey’s expertise, attract organic traffic, and encourage social sharing.

Implemented local SEO strategies to target potential clients in specific geographical areas. This included optimising Google My Business profile, local directory listings, and acquiring positive customer reviews.

After implementing the SEO strategies, Terrain Surveys observed significant improvements in their online visibility and website performance. The website experienced a steady increase in organic traffic, primarily driven by improved rankings for targeted keywords, appearing on the first page of SERPs for many high-value keywords. This led to increased exposure and organic traffic from potential clients actively searching for surveying services.

The website’s user experience was enhanced, leading to increased engagement metrics such as longer average session durations, lower bounce rates, and higher page views per session. The number of inquiries and qualified leads generated through the website significantly increased. The combination of improved organic traffic and enhanced user experience contributed to a higher conversion rate, resulting in a growth in new client acquisitions.