Local SEO Solutions Dominate Local Search Results

Google Business Profile Optimisation

Want to show up on Google Maps and local search when customers look for services like yours? That starts with a strong Google Business Profile. We help set up, verify and fully optimise your listing so you appear in the right place at the right time.

Keeping your business info accurate – like your name, address and phone number – builds trust with both Google and potential customers. We also add photos, post updates and highlight offers to make your listing stand out and stay active.

Key elements:

  • Claim and verify your Google Business Profile
  • Make sure your contact details (NAP) are consistent across the web
  • Add eye-catching photos and videos of your business
  • Post regular updates, offers, or events to stay visible and relevant

Local Citations & Directory Listings

Local citations are online mentions of your business – like your name, address and phone number – on sites like Yelp, Facebook, or industry directories. They help Google confirm your business is real, local and trustworthy.

We make sure your details are consistent everywhere. Even small mistakes (like the wrong phone number on an old listing) can hurt your rankings. We clean that up and build new listings on reputable sites to boost your online presence.

Key elements:

  • Make sure your business info is accurate across all platforms
  • Fix or remove incorrect listings
  • Submit your business to top directories
  • Help generate reviews to build trust and visibility

Reviews & Reputation Management

Reviews and reputation management are critical components of local SEO, as they directly impact how potential customers perceive your business and influence search engine rankings. Encouraging satisfied customers to leave positive reviews – especially on Google Business Profile – is essential because these reviews enhance your business’s credibility and increase trust among local consumers.

Search engines consider the quantity, quality, and recency of reviews when determining local rankings. Additionally, actively managing your reputation by responding professionally to both positive and negative feedback shows that you value customer input and are committed to providing excellent service, which can improve customer loyalty and engagement.

Key elements:

  • Encourage happy customers to leave honest reviews
  • Showcase positive reviews on your website
  • Use reviews to identify and address recurring issues
  • Respond promptly and professionally to all reviews

Local Content & On-Page Optimisation

Your website should speak to local customers and search engines. We help create pages and content that mention your location naturally, so you rank when people search for services “near me” or in your city.

From service pages for each location to blog posts about local topics, we tailor content that connects with your audience. We also add code (formally known as schema markup) behind the scenes to help Google understand where you’re based and what you offer.

Key elements:

  • Build landing pages for each service area or location
  • Add local keywords and content that target your region
  • Include local reviews or success stories
  • Keep content fresh with updates tied to local events or news

Case Study Highlight

Property Conservation Pay-Per-Click

The new website for Property Conservation Services went live in April 2021 and it was at this point we started monthly Pay Per Click (PPC) advertising on Google Ads. Here we create compelling adverts where potential customers click through to the website and take action which we have set up tracking for. The results have been fantastic over the 4+ years we have been managing their PPC campaigns.

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Our Digital Marketing Services

Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.

  • Luwi Health Care

    The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…

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  • Body Sculpting Clinic – Website Build

    The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…

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  • Cambridge Clear Beauty

    The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…

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  • Chambers Timber Merchants – Online Sales

    It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…

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Local SEO Faqs

Local SEO helps your business appear in search results when people nearby are looking for your products or services. It increases visibility on Google Maps and local search listings, driving highly qualified leads who are ready to buy.

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Traditional SEO focuses on improving rankings nationally or globally, while Local SEO targets visibility in a specific geographic area. It’s ideal for businesses that rely on local customers or in-person visits.

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An optimised Google Business Profile increases your chances of appearing in Google’s local map pack. Completing your profile, adding photos, updating your hours, and responding to reviews all signal trust and relevance to Google.

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Extremely important. Positive, frequent reviews improve trust with both Google and potential customers. They can directly impact your local ranking and conversion rate.

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Consistent citations across reputable directories reinforce your business’s legitimacy and help Google confirm your location details, improving your ranking in local searches.

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Google prioritises proximity, relevance, and prominence. This includes your business’s physical location, website optimisation, reviews, backlinks, and overall online authority.

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At least once a month. Regular updates – such as new photos, posts, and offers – signal to Google that your business is active and trustworthy, helping you maintain higher rankings.

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