The Overview:

Young and Smart Nursery, a well-regarded early childhood education centre, approached our digital marketing agency to enhance their online presence and drive engagement for an upcoming open day. This wasn’t our first collaboration with the team, as we’ve successfully worked with them on previous projects for their other London-based nurseries, including Smart Kids Day Nursery, Goslings Day Nursery, and Crystal Nurseries. Leveraging our deep understanding of their brand and target audience, we embarked on a new challenge: delivering a fully optimised WordPress website and executing a targeted Google Ads campaign—all within a four-week timeframe.

The Strategy:

Our longstanding partnership with Young and Smart Nursery allowed us to hit the ground running. We began by conducting an in-depth analysis of the early childhood education sector, focusing on both their previous successes and current competitors. With a clear strategy in place, we collaborated closely with the nursery’s management to design a user-friendly and visually engaging website that encapsulated their commitment to nurturing and education.

The website development process was meticulous, ensuring that every detail—from navigation to content—was optimised for both user experience and search engine performance. Given our prior experience with their other nurseries, we were able to incorporate design elements and content that resonate strongly with parents seeking a safe and enriching environment for their children.

Upon the website’s launch, we initiated a targeted Google Ads campaign specifically aimed at driving traffic to the open day booking page. By utilising precise keyword targeting and compelling ad creatives, we ensured the campaign reached local parents actively searching for nursery options in the Lewisham area.

The Outcome:

In just four weeks, we delivered a fully functional, optimised WordPress website that not only reflected the nursery’s values but also served as an effective tool for engaging and informing parents. The Google Ads campaign was set up with conversion tracking, giving them the best chance of acquiring a significant number of bookings for the open day. Our ongoing collaboration with Young and Smart Nursery continues to yield positive outcomes, reinforcing their position as a trusted choice for early childhood education in Lewisham and London.