Get Ahead with Our Website Audit Checklist
We do Pay-Per-Click
2026 Website Audit Checklist
First Impressions >
Does it look modern, feel trustworthy, and make it obvious what you do?
1. Can someone tell what you do in 5 seconds?
Your headline should say what you do, who it’s for, and the main result. No fluffy slogans.
2. Does the top of the page feel “premium” and up to date?
Clean layout, strong image, modern fonts, and enough spacing so it doesn’t look cramped.
3. Are the colours and fonts consistent?
Stick to a small set. Random colours and too many fonts makes a site feel cheap.
4. Does it feel trustworthy straight away?
Add proof near the top: reviews, logos, accreditations, “years in business”, or a clear guarantee.
Layout & Readability >
Make it easy to scan, easy to read, and easy to feel confident.
5. Is the page easy to skim?
Short sections, clear headings, and bullet points where needed. Big “walls of text” lose people.
6. Does anything look cluttered or squashed?
Give content breathing room. More space often looks more expensive.
7. Do images look high quality (not stocky and dated)?
Use sharp, real photos where possible. If you use stock, choose modern and natural-looking images.
8. Does it look great on mobile?
Check headings, spacing, images, and buttons. Nothing should look tiny, cramped, or broken.
Buttons & Enquiries >
If people like what they see, can they contact you easily?
9. Is there a clear main button on every key page?
One main action: “Get a quote”, “Book a call”, “Check availability”. Keep it consistent.
10. Are contact details obvious?
Phone and email should be easy to find. On mobile, phone numbers should be tappable.
11. Is the form quick and friendly?
Ask only what you need. If it feels like a chore, people won’t finish it.
12. Do you guide people to the next step?
Tell them what happens after they enquire (response time, next steps, what you need from them).
Trust & Proof >
Make visitors feel safe choosing you.
13. Do you show reviews where they matter?
Reviews should appear near services and near enquiry buttons, not hidden on one page.
14. Do you have examples of your work?
Before/after, case studies, galleries, or real results. Show, don’t just tell.
15. Do you explain your process simply?
A quick “How it works” section reduces uncertainty and makes people more likely to enquire.
16. Do you answer common worries?
Add a short FAQ: pricing, timing, what’s included, and anything people hesitate over.
Little Details That Make a Big Difference >
Small tweaks that make your site feel smoother, newer, and more professional.
17. Are buttons and links easy to click?
On mobile, they should be big enough to tap without zooming or misclicking.
18. Are there any broken bits?
Check menus, buttons, contact forms, and key pages. Anything broken kills trust fast.
19. Does every page feel “finished”?
No empty sections, no mismatched spacing, no weird alignment, no outdated imagery.
20. Is it obvious how to get help or ask a question?
Give people a simple way to contact you on every key page. Don’t make them hunt.
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
Testimonials / Reviews
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Had my website rebuilt, I wasn’t getting the traffic my business needed. The design process was clear, easy to understand and the support they gave was 100%. Very happy with the finished website and the continued support has been great. I would highly recommend them to anyone needing a new website or help with their current website.
Stephen Wales
Pest Control
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Brad and the team at Click Return have been managing our website, pay per click campaigns and marketing for many years now. They provide a fantastic service which is responsive, knowledgeable and tailored to our needs. We meet with them regularly and their customer care and attention to detail is second to none. 5/5 highly recommend!! Tom, Rob and the TB Trees team
Tom Boswell
Ealing
Tree Surgeon
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After years of struggling to get a website project off the ground, Brad and the team at Click Return helped us finally bring everything together. Brad was knowledgeable, approachable, and took the time to explain not only the website process itself, but also the importance of SEO, user experience, and how to improve our visibility on Google. We’re pleased with the end result and, importantly, we’re already starting to generate enquiries through the website. It’s been a valuable step forward for our business, and we’re grateful to Brad for his guidance and support throughout the project.
Luke Trueman
St Albans
Smart Home Solutions
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.