The Overview:

A&D Solar approached Click Return as a prominent solar panel installation company seeking to revamp its online presence. The primary objectives were to build a whole new website and, therefore, increase website traffic and improve bookings for their services, including domestic and commercial solar panel installations.

The Strategy:

We began with in-depth industry research to gain a greater understanding of keywords to rank for, as well as analysing competitors, setting the stage for an effective strategy. With a clear page plan in place, we created a fully functional, SEO-optimised website. This included showcasing their services, case studies and testimonials, ensuring that somebody visiting the website has a clear path to follow to give the best chances of converting a lead for the business. Dan collaborated with us effectively to pass over any content that was required to embed into the website, which we appreciate greatly when working on these projects.

The website officially went live and we explained that the organic traffic is going to take some time before it is at a level which we and the client are happy with. To further boost visibility in the meantime, we launched a Google Ads campaign aimed at driving website traffic and enhancing brand awareness.

We committed to continuous data analysis, ensuring the website’s performance is optimised for the long term. Within Agency Analytics, we have set up a recurring monthly report which A&D Solar will receive. We do this to ensure full transparency with the client and it allows them to view the positive progress that their investment is making them.

The Outcome:

The collaboration between A&D Solar and our team has resulted in a substantially enhanced website compared to its previous state. We are excited to observe the transformative impact of our dedicated efforts on its performance.