Google Analytics Setup Specialists
for Accurate Tracking and Smarter Decisions

An iPhone with GA4 logo on it

Set Up Google Analytics Today – Get Clean, Actionable Data from Day One

Google Analytics isn’t just a tool, it’s the foundation for smarter marketing. With a properly configured setup, you can see exactly what’s working, what’s not, and where to focus your efforts to drive real growth. 

Whether you’re launching Google Analytics for the first time, upgrading to GA4, or fixing a flawed setup, our experts ensure your data is clean, reliable, and tailored to your business goals. From lead tracking and revenue attribution to customer behaviour insights, we help you collect the right data so you can act with confidence.

A computer with GA4 displayed on it

What Is Google Analytics 4 (GA4)?

Google Analytics tracks how users interact with your website – so you can see where traffic comes from, what pages perform best, and which marketing efforts convert into sales or leads.

With a proper setup, you can:

  • Understand your visitors and their behaviour
  • Track key actions like form fills, purchases, and sign-ups
  • Attribute revenue to the right marketing channels
  • Improve ROI by focusing on what works

Google Analytics Setup Is Ideal For:

Whether you’re just getting started or need to upgrade an existing setup, Google Analytics is essential for making data-driven decisions across your digital strategy.

It’s particularly valuable for:

  • Businesses launching a new website or marketing campaign
  • Marketers upgrading from Universal Analytics to GA4
  • Companies running campaigns on Google Ads, Meta (Facebook), or email marketing
  • Organisations that want to base decisions on accurate, reliable data

How We Help You Set Up Google Analytics the Right Way

New Google Analytics Setups

Never used Google Analytics before? We’ll implement a fully customised setup to start tracking user journeys, conversions, and marketing performance from day one.

Google Analytics 4 (GA4) Implementation

Need help switching from Universal Analytics to GA4? We handle the full migration – ensuring all your historical data, events, and goals are accurately transitioned.

LeadFixing Incomplete or Broken Setups
& E-commerce Tracking

Missing data or tracking gaps? We audit your existing setup, fix inaccuracies, and rebuild your tracking based on your business needs.

Tag Manager Integration

Want easier control over your tracking? We implement Google Tag Manager, giving you a powerful, flexible way to manage tags without touching code.

Custom Event & Goal Tracking Audits & Fixes

From ecommerce purchases and lead form submissions to button clicks and video views, we track what matters to your business.

Case Study Highlight

BNI Chariots Google Analytics 4

BNI Chariots, a thriving chapter of the global business networking organisation BNI, wanted to improve how they tracked and measured website activity. Their existing analytics setup lacked clarity on visitor behaviour, goal completions, and the performance of key landing pages. With the switch to Google Analytics 4 (GA4) becoming essential for accurate, future-proof data tracking, BNI Chariots turned to Click Return for a complete GA4 setup and integration.

View Full Case Study

Our Digital Marketing Services

Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.

  • Luwi Health Care

    The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…

    View Case Study

  • Body Sculpting Clinic – Website Build

    The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…

    View Case Study

  • Cambridge Clear Beauty

    The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…

    View Case Study

  • Chambers Timber Merchants – Online Sales

    It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…

    View Case Study

Faqs

Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific

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A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or

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A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The

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Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),

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Analytics helps track and measure digital marketing efforts, allowing marketers to understand user behaviour, campaign performance, and ROI. Tools like Google Analytics offer insights into traffic sources, conversions, and audience demographics. Analytics plays a crucial role in digital marketing by enabling marketers to track, measure, and analyse the performance of their campaigns. In an increasingly data-driven world, digital marketing analytics provides valuable insights that help businesses optimise strategies, improve user experiences, and achieve better results. Whether it’s understanding user behaviour, assessing campaign effectiveness, or calculating return on investment (ROI), analytics is central to decision-making processes. By leveraging data, businesses can

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A specialist ensures your analytics are configured correctly, avoiding misleading data and maximising actionable insights for better decision-making and marketing efficiency.

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GA4 offers advanced tracking features, event-based data collection and future-proof analytics, essential for staying competitive in the evolving digital landscape.

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Accurate tracking provides reliable data, enabling you to understand customer behaviour, optimise campaigns across marketing channels like Google Ads and social media and drive revenue growth effectively.

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By marking key events as conversions, we ensure precise tracking of user actions that matter most to your business objectives, such as purchases or form submissions.

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Yes, we conduct audits to identify gaps and implement tailored solutions that ensure your analytics deliver meaningful insights for strategic growth.

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By analysing data-backed insights into user behavior and campaign performance, we optimise ad targeting and budget allocation for maximum ROI.

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Certified professionals ensure error-free implementation, reliable data collection, and actionable insights that empower your business to scale efficiently.

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