The Overview:
SEKA Group is a newly established commercial property services business supporting property owners, landlords, investors and facilities managers across London and the South East.
The company approached Click Return to create a new brand website that would clearly communicate its range of services, establish credibility and provide a strong foundation for future digital marketing and lead generation.
SEKA Group’s services cover several connected areas, including industrial roofing and cladding, EPC compliance and energy upgrades, solar panels and battery storage, commercial property surveys, exterior cleaning and specialist access, and turnkey project management.
The Strategy:
Our work began by developing a clear website structure and messaging strategy for the new business.
Because SEKA Group offers a wide range of commercial property services, it was important that the website did not feel like a disconnected list of individual services. Click Return worked closely with the client to define the company’s central proposition: providing one clear point of contact for commercial property surveys, compliance, roofing, energy improvements and wider building upgrade projects.
We structured the website around the challenges faced by SEKA Group’s target customers, including ageing roofs, rising energy costs, changing EPC requirements, unclear survey needs and the difficulty of managing multiple contractors.
Clear service pages were created to explain each area of the business while showing how the services could work together as part of a coordinated property improvement strategy.
The design and content were developed to establish trust quickly, communicate the experience behind the new company and make a potentially complex range of services easier to understand. The website was also planned with long-term search visibility in mind, giving SEKA Group a strong platform for future SEO, paid advertising and content marketing activity.
The Outcome:
The collaboration between Click Return and SEKA Group resulted in the successful launch of a professional new website that clearly presents the company’s services and overall proposition.
The finished website positions SEKA Group as a practical and coordinated alternative to managing multiple separate commercial property contractors. It provides the business with a credible digital presence, clearly defined service offering and a strong foundation from which to generate enquiries and support future marketing campaigns.
