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Search Engine Optimisation
Good SEO practices, including optimised content, meta tags, and a user-friendly design, improve rankings. However, SEO is an ongoing effort that requires time and strategy. Achieving a high rank on Google is essential for a website’s visibility and success, and it requires a well-rounded approach to Search Engine Optimisation (SEO). While good SEO practices such as optimised content, relevant meta tags, and a user-friendly design are foundational for ranking well, it’s important to understand that SEO is an ongoing process that requires consistent effort, time, and strategy. The Importance of SEO for Ranking on Google Google uses complex algorithms to
Indirectly, yes. Social media can drive traffic to your site, and increased traffic can lead to better rankings. Social shares and engagement also help with brand visibility and authority, which can positively impact SEO. While social media marketing is not a direct ranking factor in Google’s algorithm, it plays an important role in improving your overall search engine optimisation (SEO) efforts. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest can drive traffic to your website, enhance brand visibility, and increase authority—all of which can contribute to better SEO performance in the long run. How Social Media Marketing
Off-page SEO refers to activities done outside your website to improve its search engine rankings, mainly through backlinks, social media signals, and brand mentions. Off-page SEO refers to all the activities and efforts that take place outside of your website to improve its visibility and search engine rankings. While on-page SEO focuses on optimising the content and structure of your website, off-page SEO is about building trust, authority, and relevance by leveraging external factors. This process primarily involves acquiring high-quality backlinks, generating social media signals, and promoting brand mentions across the web. Effective off-page SEO signals to search engines like
SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility in search engine results. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness. SEO, or Search Engine Optimisation, is a crucial digital marketing strategy that involves enhancing various aspects of your website to make it more attractive to search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to improve your website’s ranking in search engine results pages (SERPs), making it easier for potential customers to find your business when
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally. SEO content is a fundamental component of any successful digital marketing strategy, specifically designed to rank highly in search engine results pages (SERPs). The primary goal of SEO content is to attract organic traffic by aligning the content on your website with the terms and queries that users enter into search engines. To achieve this, SEO content
Generally, you can expect to see initial results within 3-6 months. However, it’s important to view SEO as a long-term investment. Consistent efforts and patience are key to achieving sustainable results. SEO, or Search Engine Optimisation, is a powerful digital marketing strategy that helps businesses improve their visibility in search engine results. Unlike paid advertising, which can generate immediate traffic, SEO results are a long-term investment that requires time, effort, and patience. While many businesses are eager to see quick results, it’s important to understand that the benefits of SEO often take several months to materialise. Typically, you can expect
A backlink is a link from another website to your own. Quality backlinks from authoritative websites improve your site’s credibility and help improve search rankings. A backlink, also known as an “inbound link” or “incoming link,” is a hyperlink from one website to another. In the context of SEO (Search Engine Optimisation), backlinks are a crucial factor that search engines like Google use to evaluate a website’s authority, trustworthiness, and relevance to specific keywords or topics. The basic idea behind backlinks is that when a reputable website links to your content, it’s like a vote of confidence, indicating that your
Meta tags are snippets of text that describe a page’s content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content. Meta tags are snippets of HTML code that provide important information about a webpage to search engines and web users. These tags don’t appear on the actual page that users see, but they are embedded in the page’s source code to help search engines understand the content and relevance of the page. Meta tags play a key role in SEO (Search Engine Optimisation), helping to
On-Page SEO
Content marketing focuses on creating valuable, relevant content to attract and engage a specific audience. Its goal is to build trust and credibility, which can lead to conversions or long-term customer relationships. Content marketing plays a pivotal role in modern digital marketing strategies by focusing on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Rather than directly promoting products or services, content marketing aims to build relationships, trust, and credibility with potential customers. By providing content that informs, educates, or entertains, businesses position themselves as thought leaders and trusted resources in their
On-page SEO refers to optimising individual web pages for keywords, including content quality, title tags, meta descriptions, headers, and internal linking. On-page SEO refers to the practice of optimising individual web pages to improve their search engine rankings and drive more relevant traffic. This process focuses on various elements within a webpage, such as content, HTML tags (title tags, meta descriptions, headers), and internal linking, to ensure that the page is both search-engine-friendly and user-friendly. Unlike off-page SEO, which focuses on external factors like backlinks, on-page SEO is entirely within your control, making it an essential component of any comprehensive
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally. SEO content is a fundamental component of any successful digital marketing strategy, specifically designed to rank highly in search engine results pages (SERPs). The primary goal of SEO content is to attract organic traffic by aligning the content on your website with the terms and queries that users enter into search engines. To achieve this, SEO content
Meta tags are snippets of text that describe a page’s content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content. Meta tags are snippets of HTML code that provide important information about a webpage to search engines and web users. These tags don’t appear on the actual page that users see, but they are embedded in the page’s source code to help search engines understand the content and relevance of the page. Meta tags play a key role in SEO (Search Engine Optimisation), helping to
Local SEO
Local SEO helps your business appear in search results when people nearby are looking for your products or services. It increases visibility on Google Maps and local search listings, driving highly qualified leads who are ready to buy.
Traditional SEO focuses on improving rankings nationally or globally, while Local SEO targets visibility in a specific geographic area. It’s ideal for businesses that rely on local customers or in-person visits.
An optimised Google Business Profile increases your chances of appearing in Google’s local map pack. Completing your profile, adding photos, updating your hours, and responding to reviews all signal trust and relevance to Google.
Extremely important. Positive, frequent reviews improve trust with both Google and potential customers. They can directly impact your local ranking and conversion rate.
Consistent citations across reputable directories reinforce your business’s legitimacy and help Google confirm your location details, improving your ranking in local searches.
Google prioritises proximity, relevance, and prominence. This includes your business’s physical location, website optimisation, reviews, backlinks, and overall online authority.
At least once a month. Regular updates – such as new photos, posts, and offers – signal to Google that your business is active and trustworthy, helping you maintain higher rankings.
Technical SEO
An XML sitemap is a file that lists all of the pages on your website and helps search engines crawl and index them more effectively. An XML sitemap is a powerful tool in SEO that helps search engines like Google, Bing, and others understand the structure of your website and discover all the pages it contains. Essentially, it is a file that lists all the important URLs on your site, along with additional information such as when each page was last updated, how often the content changes, and the page’s importance relative to other pages on the site. XML stands
Mobile SEO ensures your website is optimised for users on smartphones and tablets. With mobile-first indexing, Google predominantly uses the mobile version of your site for ranking. Mobile SEO is the practice of optimising your website to ensure it provides a seamless and user-friendly experience for visitors accessing it from mobile devices, such as smartphones and tablets. As mobile internet usage has surpassed desktop browsing in recent years, search engines like Google have adapted by shifting their focus toward mobile-first indexing. This means that Google primarily uses the mobile version of a website’s content for indexing and ranking purposes, rather
A 404 error means a webpage is not found. Multiple 404 errors can lead to poor user experience and negatively impact SEO. It’s important to fix or redirect broken links. A 404 error is an HTTP status code that indicates a webpage could not be found on the server. It’s essentially the server’s way of telling users that the page they are trying to access no longer exists or has been moved without updating the URL. When visitors encounter a 404 error, they typically see a message like “404 Page Not Found.” While it’s common to come across the occasional
Technical SEO involves optimising the website’s backend structure, like improving page speed, mobile-friendliness, XML sitemaps, schema markup, and fixing crawl errors to help search engines index your site efficiently. Technical SEO refers to the process of optimising the backend and infrastructure of a website to ensure it is easily crawlable, indexable, and understandable by search engines like Google. Unlike on-page SEO, which focuses on content and keyword optimisation, or off-page SEO, which deals with building links and social signals, technical SEO is concerned with the technical aspects of a website that can impact its performance in search engine rankings. By
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Leighton Buzzard
Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Waltham Cross
Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Recruitment
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.