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Website Design & Development
A Content Management System (CMS) allows you to easily update and manage your website content without needing technical expertise. WordPress is a common CMS. A Content Management System (CMS) is a software platform that enables users to create, edit, manage, and publish content on their website without needing in-depth technical skills or coding knowledge. Essentially, a CMS is a user-friendly interface that makes it possible to handle most website updates yourself, allowing you to keep your website fresh, accurate, and up-to-date. One of the most popular CMS platforms is WordPress, but there are several others, such as Joomla, Drupal, and
Yes, websites should be tested for all browsers compatibility, including Chrome, Firefox, Safari, and Edge. Yes, websites today should be tested for cross-browser compatibility to ensure they perform well and display correctly across all major web browsers, including Chrome, Firefox, Safari, and Edge. Each browser interprets website code slightly differently, which can lead to variations in appearance or functionality. This is why cross-browser testing is essential to provide a consistent user experience for all visitors, regardless of the browser they use. Why Cross-Browser Compatibility Matters Cross-browser compatibility is critical because users access websites on various browsers, devices, and operating systems.
Yes, security measures like SSL certificates, regular updates, and firewalls are implemented to ensure you have a secure website. Yes, ensuring you have a secure website is a top priority at Click Return. We take comprehensive steps to implement robust security measures, protecting your site from potential threats and providing peace of mind for both you and your users. Website security is essential, especially as cyberattacks, data breaches, and online fraud become increasingly sophisticated. By integrating various security protocols such as SSL certificates, regular updates, and firewalls, we help safeguard your website and its data. SSL Certificates One of the
Yes, at Click Return websites can be redesigned to improve the user experience (UX), update the branding, or modernise the technology. Yes, at Click Return, we can redesign an existing website to improve the user experience (UX), update branding, or modernise the technology that powers your site. A website redesign is more than just a visual refresh—it’s an opportunity to transform your online presence into a more effective and engaging platform that aligns with your business goals and caters to the evolving needs of your audience. Improving User Experience (UX) One of the primary reasons to redesign an existing website
The cost varies based on the complexity of the design, the number of pages, custom features, e-commerce integration, and whether you’re using a template or a custom design. The costs to design and build a website can vary significantly depending on several factors, including the complexity of the design, the number of pages, the features required, and whether you opt for a custom-built site or use a pre-designed template. Understanding these variables can help businesses and individuals set realistic budgets for their web projects. Complexity of the Design One of the most significant cost drivers in website development is the
At Click Return we provide post-launch website maintenance and support, including updates, backups, security monitoring, and troubleshooting. At Click Return, we understand that launching a website is just the beginning of your online journey. Websites, like any other digital asset, require ongoing maintenance and support to ensure they continue running smoothly, remain secure, and evolve with your business needs. That’s why we offer comprehensive post-launch website maintenance and support services to keep your site up-to-date, secure, and performing at its best. Regular Updates One of the key components of our website maintenance service is keeping your website software and content
A custom-built website is uniquely designed from scratch, while a template-based site uses pre-designed layouts, making them faster and cheaper to implement. The primary difference between a custom-built website and a template-based website lies in the level of personalisation, flexibility, and cost involved in their creation. Both approaches have their advantages and disadvantages, depending on the specific needs of your business, your budget, and your long-term goals. Here’s a closer look at what sets them apart: Custom-Built Websites A custom-built website is designed and developed from scratch to meet the unique needs, preferences, and branding of a business. The design
Yes, modern websites should be responsive, meaning they adapt to different screen sizes (mobile, tablet, desktop). In today’s digital age, ensuring you have a mobile-friendly website is no longer an option—it’s a necessity. With more than half of all web traffic coming from mobile devices, having a website that functions seamlessly across different screen sizes and devices is crucial to providing a positive user experience and maximising your online presence. Modern websites are designed to be responsive, meaning they automatically adjust and adapt their layout, images, and functionality to fit a variety of screen sizes, whether viewed on a mobile
Yes, clients typically provide written content, images, and branding materials, though many agencies offer copywriting services. Content for the website is one of the most critical elements to consider. While the design, functionality, and overall user experience are important, it’s the content for the website that communicates your message, informs your audience, and drives actions like purchases or inquiries. As such, clients are typically expected to provide the bulk of the content for their website, including written text, images, and branding materials. However, many web design agencies also offer content creation services, such as copywriting and professional photography, to help
Yes, we implement essential security practices, including SSL, secure logins, and regular updates. For added protection, we offer ongoing maintenance plans.
All of our websites are SEO-ready, meaning they are built with clean code, fast load times, and mobile optimisation. We also offer additional SEO services if needed.
Depending how the website has been built yes, we offer website redesign services to modernise your design, improve performance, and ensure your site aligns with your current goals and branding.
We can host your website, we use WPengine. Or can help you choose and set up reliable hosting and register your domain if you haven’t already. We also work with your existing hosting if preferred.
Absolutely. All of our websites are fully responsive, meaning they’ll look and function great on desktops, tablets, and smartphones.
Yes! We use Gutenberg (WordPress’s default page builder) and can provide basic training so you can easily update content, images, and blog posts on your own.
We primarily use WordPress, the world’s most popular content management system, for its flexibility, scalability, and user-friendly interface.
The timeline varies depending on the project scope, but a typical brochure website takes 3–6 weeks. More complex sites, like e-commerce platforms, may take 6–12+ weeks.
Search Adverts
A landing page in PPC is the web page users are taken to after clicking on your ad. It’s essential for converting visitors into customers. A landing page in PPC is a dedicated web page that users are directed to after clicking on your Pay-Per-Click ad. It’s a critical component in digital marketing, especially in PPC campaigns, because it serves as the next step in the customer journey after they have shown interest by clicking on your ad. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific
Results from PPC can be seen almost immediately after a campaign goes live, but optimising for the best performance may take a few weeks of data gathering and adjustments. When launching a Pay-Per-Click (PPC) campaign, one of the most common questions is, “How long does it take to see results from PPC?” The answer can vary depending on several factors, but the beauty of PPC advertising is that results can be seen almost immediately once the campaign goes live. However, achieving optimal performance often requires time, data gathering, and continuous adjustments, meaning that the best outcomes usually appear after a
To improve PPC Campaign ROI, you can focus on optimising your ads, targeting the right audience, refining your keywords, and improving your landing pages to increase conversions. Improving the Return on Investment (ROI) from your Pay-Per-Click (PPC) campaign is crucial for maximising the effectiveness of your advertising budget. Achieving better ROI means you’re getting more conversions and revenue relative to what you’re spending on your ads. While PPC can drive fast results, making it profitable over the long term requires ongoing optimisation and strategy adjustments. To increase your PPC campaign ROI, it’s essential to focus on optimising your ads, targeting
PPC performance can be tracked using analytics tools like Google Analytics or platform-specific dashboards that track metrics like clicks, impressions, CTR, conversions, and ROI. Tracking the performance of a PPC (Pay-Per-Click) campaign is essential for understanding how well your ads are driving results and achieving your business objectives. To maximise the effectiveness of your PPC efforts, it’s crucial to monitor key performance indicators (KPIs) and use the right tools to gather and analyse data. By tracking PPC performance regularly, you can make informed decisions to optimise your campaigns, reduce wasted ad spend, and ultimately improve your return on investment (ROI).
Negative keywords prevent your ad from showing for irrelevant searches. This helps you avoid paying for clicks that won’t convert. In Pay-Per-Click (PPC) advertising, negative keywords play a crucial role in ensuring that your ads are shown only to relevant audiences. Negative keywords are terms or phrases that you specify in your PPC campaigns to prevent your ads from appearing when those specific words are used in a search query. By using negative keywords effectively, you can refine your audience targeting, reduce wasted ad spend, and improve the overall performance of your campaigns. The Purpose of Negative Keywords The primary
CTR is the ratio of clicks to impressions, showing how often people click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging. Click-Through Rate (CTR) is one of the most important metrics used in Pay-Per-Click (PPC) advertising and other forms of digital marketing. It measures the ratio of people who click on an ad compared to the total number of times the ad is shown, or its impressions. Click-Through Rate is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and then multiplying
Keyword research involves identifying the terms and phrases people use in search engines when looking for information related to your business. By targeting the right keywords, you can attract relevant traffic to your site. Tools like Google Keyword Planner, Ahrefs, and SEMrush are commonly used for this process. So, how does keyword research work? It is a foundational aspect of SEO that involves discovering the specific words and phrases people use when searching for information, products, or services related to your business. Understanding these terms allows you to optimise your website’s content to align with the search queries your potential
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, you’re buying visits to your website, rather than earning them organically. Google Ads and Facebook Ads are popular PPC platforms. PPC (Pay-Per-Click) advertising is a widely used digital marketing model in which advertisers pay a fee each time someone clicks on their online ad. Essentially, instead of earning website visits organically through methods like search engine optimisation (SEO) or social media marketing, advertisers pay for traffic to their site. This model allows businesses to gain instant visibility on search engines or
PPC works by bidding on specific keywords or target demographics. When users search for those keywords or match your target criteria, your ad may appear. If the user clicks on the ad, you pay a set amount based on your bid and the competition for that keyword. How does PPC work? PPC (Pay-Per-Click) advertising operates on a bidding system, where businesses bid on specific keywords or target demographics in order to have their ads displayed to potential customers. The primary idea behind PPC is that advertisers only pay when a user clicks on their ad, making it a cost-effective method
PPC costs vary based on several factors like the platform, industry, competition for keywords, and targeting options. On average, Google Ads can cost anywhere from a few cents to several dollars per click, depending on how competitive the keyword is. How much does PPC advertising cost? PPC (Pay-Per-Click) advertising costs can vary widely based on several factors, making it essential for businesses to understand how the pricing structure works before launching a campaign. The cost per click (CPC) is not fixed but is influenced by a combination of elements like the platform used, the industry or niche you operate in,
Quality Score is a metric used by Google to rate the quality and relevance of your ads, keywords, and landing pages. Higher Quality Scores can lead to lower CPCs and better ad positioning. Understanding Google Ads Quality Score Quality Score is one of the most crucial metrics in Google Ads, playing a significant role in determining the success and cost-efficiency of a PPC (Pay-Per-Click) campaign. In simple terms, Quality Score is a measure used by Google to assess the quality and relevance of your ads, keywords, and landing pages in relation to a user’s search query. This score ranges from
Ad relevance measures how closely your ad matches the search intent of users and how relevant it is to the keywords you’re targeting. Understanding Ad Relevance in PPC Advertising Ad relevance is a critical metric in PPC (Pay-Per-Click) advertising, especially in platforms like Google Ads, where it plays a significant role in determining the overall effectiveness of your campaigns. In essence, ad relevance measures how closely your ad copy aligns with the intent behind a user’s search query and how relevant it is to the keywords you are targeting. This concept is vital because the more relevant your ad is
A conversion is a desired action taken by a user after clicking an ad, such as making a purchase, signing up for a newsletter, or filling out a contact form. Understanding Conversions in PPC Advertising In the world of Pay-Per-Click advertising, a ppc conversion refers to a specific action that you want users to take after they engage with your ad. This action can vary depending on the goals of the campaign, but it usually aligns with a business’s objectives, such as increasing sales, generating leads, or building brand awareness. Common examples of conversions include making a purchase, signing up
Absolutely. We can geo target your ads by country, city, or even a specific radius, and run them during business hours or peak conversion times.
SEO is about earning organic rankings, which takes time. Search Ads put you at the top instantly, and are ideal for generating leads while SEO builds.
Many clients begin receiving enquiries within the first few days of going live. Performance improves over time with ongoing optimisation.
Display Adverts
Programmatic advertising uses automated software to buy digital ads in real time. It relies on data and algorithms to target specific audiences more effectively, optimising ad placements and budgets. Programmatic advertising is a cutting-edge approach in digital marketing that uses automated technology to buy and place digital ads in real time. Instead of manually negotiating and purchasing ad placements, marketers can rely on software and algorithms to streamline the process, making ad buying more efficient and precise. This technology leverages big data, machine learning, and artificial intelligence (AI) to target specific audiences, optimise budgets, and place ads where they’re likely
Yes, we use manual placement, topic, and audience controls to guide where your ads show and block irrelevant or unsafe sites.Yes, we use manual placement, topic, and audience controls to guide where your ads show and block irrelevant or unsafe sites.
Social ads appear on platforms like Facebook or Instagram. Display Ads reach a broader network of sites, apps, and video platforms across the internet through Google.
We can work with your existing logo, images, and messaging, or create everything from scratch for you. All we need is your input on goals, brand, and offer.
Both. While Display Ads are excellent for awareness, they also support direct conversions when used with remarketing or audience targeting layers.
Remarketing
Programmatic advertising uses automated software to buy digital ads in real time. It relies on data and algorithms to target specific audiences more effectively, optimising ad placements and budgets. Programmatic advertising is a cutting-edge approach in digital marketing that uses automated technology to buy and place digital ads in real time. Instead of manually negotiating and purchasing ad placements, marketers can rely on software and algorithms to streamline the process, making ad buying more efficient and precise. This technology leverages big data, machine learning, and artificial intelligence (AI) to target specific audiences, optimise budgets, and place ads where they’re likely
Remarketing involves showing targeted ads to users who have previously visited your website but did not complete an action, like a purchase. It helps re-engage potential customers and increase conversion rates. Remarketing, also known as retargeting, is a digital marketing strategy that allows businesses to reconnect with users who have previously visited their website or engaged with their content but did not complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. By showing targeted ads to these users as they browse other websites or platforms, remarketing helps keep your
Remarketing focuses on people who’ve already engaged with your site or brand, making them far more likely to convert than cold audiences.
Not when done properly. We cap frequency, segment audiences, and write relevant, helpful messaging, not spammy ads.
Yes. Even with modest website traffic, we can build audiences that help you re-engage your warmest leads.
E-commerce Website
Yes, platforms like Shopify, WooCommerce, or custom-built solutions allow for secure online shopping and payment processing. Yes, integrating e-commerce functionality into your website is not only possible but also essential for businesses looking to expand their digital presence and capitalise on online shopping trends. Platforms like Shopify, WooCommerce, and custom-built solutions offer robust options for adding secure online shopping and payment processing to your website. These tools allow you to create a fully functional online store, streamline the buying process, and provide customers with a seamless shopping experience. E-commerce Platforms: Shopify, WooCommerce, and Custom Solutions There are various ways to
Yes, WooCommerce supports a variety of discount codes, coupon rules, and promotional offers, which we can help you set up.
We can provide walkthroughs and training so you feel confident managing your online store.
Yes, WooCommerce provides an easy-to-use dashboard where you can update products, manage stock, track orders, and communicate with customers.
Yes. We integrate secure payment gateways like Stripe, PayPal, Klarna, and others to ensure smooth and safe transactions for your customers.
WooCommerce is highly scalable—you can start with a few products and grow to thousands without limitations.
We build e-commerce websites using WooCommerce, a powerful and flexible WordPress plugin that enables full control over your online store.
Google Business Profile
It is the process of enhancing your Google Business Profile with accurate information, keywords, visuals and updates to improve visibility, attract customers, and stand out in local search results.
Yes, by showcasing accurate details, positive reviews, photos and offers, your profile builds trust and encourages potential customers to choose your business over competitors.
Key details include business name, address, phone number, website link, opening hours, services, categories, descriptions, photos and regular updates or posts.
Reviews directly influence local rankings and customer trust. A steady stream of positive, authentic reviews increases visibility and improves conversion rates.
Yes, an optimised profile improves visibility, encourages clicks on your website link and drives direct calls from potential customers searching for your services.
Search Engine Optimisation
Good SEO practices, including optimised content, meta tags, and a user-friendly design, improve rankings. However, SEO is an ongoing effort that requires time and strategy. Achieving a high rank on Google is essential for a website’s visibility and success, and it requires a well-rounded approach to Search Engine Optimisation (SEO). While good SEO practices such as optimised content, relevant meta tags, and a user-friendly design are foundational for ranking well, it’s important to understand that SEO is an ongoing process that requires consistent effort, time, and strategy. The Importance of SEO for Ranking on Google Google uses complex algorithms to
Indirectly, yes. Social media can drive traffic to your site, and increased traffic can lead to better rankings. Social shares and engagement also help with brand visibility and authority, which can positively impact SEO. While social media marketing is not a direct ranking factor in Google’s algorithm, it plays an important role in improving your overall search engine optimisation (SEO) efforts. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest can drive traffic to your website, enhance brand visibility, and increase authority—all of which can contribute to better SEO performance in the long run. How Social Media Marketing
Off-page SEO refers to activities done outside your website to improve its search engine rankings, mainly through backlinks, social media signals, and brand mentions. Off-page SEO refers to all the activities and efforts that take place outside of your website to improve its visibility and search engine rankings. While on-page SEO focuses on optimising the content and structure of your website, off-page SEO is about building trust, authority, and relevance by leveraging external factors. This process primarily involves acquiring high-quality backlinks, generating social media signals, and promoting brand mentions across the web. Effective off-page SEO signals to search engines like
SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility in search engine results. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness. SEO, or Search Engine Optimisation, is a crucial digital marketing strategy that involves enhancing various aspects of your website to make it more attractive to search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to improve your website’s ranking in search engine results pages (SERPs), making it easier for potential customers to find your business when
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally. SEO content is a fundamental component of any successful digital marketing strategy, specifically designed to rank highly in search engine results pages (SERPs). The primary goal of SEO content is to attract organic traffic by aligning the content on your website with the terms and queries that users enter into search engines. To achieve this, SEO content
Generally, you can expect to see initial results within 3-6 months. However, it’s important to view SEO as a long-term investment. Consistent efforts and patience are key to achieving sustainable results. SEO, or Search Engine Optimisation, is a powerful digital marketing strategy that helps businesses improve their visibility in search engine results. Unlike paid advertising, which can generate immediate traffic, SEO results are a long-term investment that requires time, effort, and patience. While many businesses are eager to see quick results, it’s important to understand that the benefits of SEO often take several months to materialise. Typically, you can expect
A backlink is a link from another website to your own. Quality backlinks from authoritative websites improve your site’s credibility and help improve search rankings. A backlink, also known as an “inbound link” or “incoming link,” is a hyperlink from one website to another. In the context of SEO (Search Engine Optimisation), backlinks are a crucial factor that search engines like Google use to evaluate a website’s authority, trustworthiness, and relevance to specific keywords or topics. The basic idea behind backlinks is that when a reputable website links to your content, it’s like a vote of confidence, indicating that your
Meta tags are snippets of text that describe a page’s content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content. Meta tags are snippets of HTML code that provide important information about a webpage to search engines and web users. These tags don’t appear on the actual page that users see, but they are embedded in the page’s source code to help search engines understand the content and relevance of the page. Meta tags play a key role in SEO (Search Engine Optimisation), helping to
On-Page SEO
Content marketing focuses on creating valuable, relevant content to attract and engage a specific audience. Its goal is to build trust and credibility, which can lead to conversions or long-term customer relationships. Content marketing plays a pivotal role in modern digital marketing strategies by focusing on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Rather than directly promoting products or services, content marketing aims to build relationships, trust, and credibility with potential customers. By providing content that informs, educates, or entertains, businesses position themselves as thought leaders and trusted resources in their
On-page SEO refers to optimising individual web pages for keywords, including content quality, title tags, meta descriptions, headers, and internal linking. On-page SEO refers to the practice of optimising individual web pages to improve their search engine rankings and drive more relevant traffic. This process focuses on various elements within a webpage, such as content, HTML tags (title tags, meta descriptions, headers), and internal linking, to ensure that the page is both search-engine-friendly and user-friendly. Unlike off-page SEO, which focuses on external factors like backlinks, on-page SEO is entirely within your control, making it an essential component of any comprehensive
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally. SEO content is a fundamental component of any successful digital marketing strategy, specifically designed to rank highly in search engine results pages (SERPs). The primary goal of SEO content is to attract organic traffic by aligning the content on your website with the terms and queries that users enter into search engines. To achieve this, SEO content
Meta tags are snippets of text that describe a page’s content, such as meta titles and meta descriptions. They don’t appear on the page itself but help search engines and users understand the page’s content. Meta tags are snippets of HTML code that provide important information about a webpage to search engines and web users. These tags don’t appear on the actual page that users see, but they are embedded in the page’s source code to help search engines understand the content and relevance of the page. Meta tags play a key role in SEO (Search Engine Optimisation), helping to
Technical SEO
An XML sitemap is a file that lists all of the pages on your website and helps search engines crawl and index them more effectively. An XML sitemap is a powerful tool in SEO that helps search engines like Google, Bing, and others understand the structure of your website and discover all the pages it contains. Essentially, it is a file that lists all the important URLs on your site, along with additional information such as when each page was last updated, how often the content changes, and the page’s importance relative to other pages on the site. XML stands
Mobile SEO ensures your website is optimised for users on smartphones and tablets. With mobile-first indexing, Google predominantly uses the mobile version of your site for ranking. Mobile SEO is the practice of optimising your website to ensure it provides a seamless and user-friendly experience for visitors accessing it from mobile devices, such as smartphones and tablets. As mobile internet usage has surpassed desktop browsing in recent years, search engines like Google have adapted by shifting their focus toward mobile-first indexing. This means that Google primarily uses the mobile version of a website’s content for indexing and ranking purposes, rather
A 404 error means a webpage is not found. Multiple 404 errors can lead to poor user experience and negatively impact SEO. It’s important to fix or redirect broken links. A 404 error is an HTTP status code that indicates a webpage could not be found on the server. It’s essentially the server’s way of telling users that the page they are trying to access no longer exists or has been moved without updating the URL. When visitors encounter a 404 error, they typically see a message like “404 Page Not Found.” While it’s common to come across the occasional
Technical SEO involves optimising the website’s backend structure, like improving page speed, mobile-friendliness, XML sitemaps, schema markup, and fixing crawl errors to help search engines index your site efficiently. Technical SEO refers to the process of optimising the backend and infrastructure of a website to ensure it is easily crawlable, indexable, and understandable by search engines like Google. Unlike on-page SEO, which focuses on content and keyword optimisation, or off-page SEO, which deals with building links and social signals, technical SEO is concerned with the technical aspects of a website that can impact its performance in search engine rankings. By
Local SEO
Local SEO helps your business appear in search results when people nearby are looking for your products or services. It increases visibility on Google Maps and local search listings, driving highly qualified leads who are ready to buy.
Traditional SEO focuses on improving rankings nationally or globally, while Local SEO targets visibility in a specific geographic area. It’s ideal for businesses that rely on local customers or in-person visits.
An optimised Google Business Profile increases your chances of appearing in Google’s local map pack. Completing your profile, adding photos, updating your hours, and responding to reviews all signal trust and relevance to Google.
Extremely important. Positive, frequent reviews improve trust with both Google and potential customers. They can directly impact your local ranking and conversion rate.
Consistent citations across reputable directories reinforce your business’s legitimacy and help Google confirm your location details, improving your ranking in local searches.
Google prioritises proximity, relevance, and prominence. This includes your business’s physical location, website optimisation, reviews, backlinks, and overall online authority.
At least once a month. Regular updates – such as new photos, posts, and offers – signal to Google that your business is active and trustworthy, helping you maintain higher rankings.
Tracking Services
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Book a free 30-minute consultation with our team. We’ll audit your current setup, identify gaps and craft a tailored plan to unlock insights that grow your revenue. No commitment – just actionable strategies.
The sooner you set up tracking, the better. Most clients notice actionable insights within days of setup. For example, you might discover a blog post driving unexpected traffic or a pricing page causing drop-offs. Long-term, these insights compound into higher conversions and revenue.
We prioritise speed and performance. Our tracking methods are optimised to minimise impact on your site’s load time, ensuring a smooth experience for your visitors – which Google rewards with better rankings.
Absolutely. While competitors guess, you’ll act on data. Our tools uncover hidden trends, such as seasonal demand spikes or underperforming pages, so you can adapt faster, outrank competitors in search results and capture more market share.
By tracking which ads, channels, and campaigns drive actual sales or leads, we help you cut wasted spend and double down on what works. Imagine knowing exactly which social media post or email campaign brought in 80% of your revenue – we make that possible.
Not at all. Our team handles everything – from installation to ongoing optimisation. You don’t need coding skills or a developer. We ensure a complete setup so you can focus on running your business while we deliver the insights.
Our tracking solutions provide real-time insights into your customers’ behaviour – such as what pages they visit, how long they stay, and what drives them to convert. This data helps you create personalised experiences, refine your messaging, and build campaigns that truly resonate with your audience.
Google Analytics
Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific
A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or
A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Analytics helps track and measure digital marketing efforts, allowing marketers to understand user behaviour, campaign performance, and ROI. Tools like Google Analytics offer insights into traffic sources, conversions, and audience demographics. Analytics plays a crucial role in digital marketing by enabling marketers to track, measure, and analyse the performance of their campaigns. In an increasingly data-driven world, digital marketing analytics provides valuable insights that help businesses optimise strategies, improve user experiences, and achieve better results. Whether it’s understanding user behaviour, assessing campaign effectiveness, or calculating return on investment (ROI), analytics is central to decision-making processes. By leveraging data, businesses can
A specialist ensures your analytics are configured correctly, avoiding misleading data and maximising actionable insights for better decision-making and marketing efficiency.
GA4 offers advanced tracking features, event-based data collection and future-proof analytics, essential for staying competitive in the evolving digital landscape.
Accurate tracking provides reliable data, enabling you to understand customer behaviour, optimise campaigns across marketing channels like Google Ads and social media and drive revenue growth effectively.
By marking key events as conversions, we ensure precise tracking of user actions that matter most to your business objectives, such as purchases or form submissions.
Yes, we conduct audits to identify gaps and implement tailored solutions that ensure your analytics deliver meaningful insights for strategic growth.
By analysing data-backed insights into user behavior and campaign performance, we optimise ad targeting and budget allocation for maximum ROI.
Certified professionals ensure error-free implementation, reliable data collection, and actionable insights that empower your business to scale efficiently.
Paid Social Media
Influencer marketing involves collaborating with individuals who have a large, engaged online following to promote your brand, product, or service. It is popular on social media platforms like Instagram and YouTube. Influencer marketing is a form of digital marketing that involves collaborating with individuals who have a significant and engaged following on social media platforms to promote a brand, product, or service. These individuals, known as influencers, can range from celebrities and well-known public figures to micro-influencers with niche audiences. What makes influencer marketing so effective is the trust that influencers have built with their followers. When they endorse a
Social media marketing (SMM) involves promoting a brand, product, or service through platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to engage with potential customers, drive traffic, and build brand awareness. Social media marketing (SMM) is a powerful form of digital marketing that leverages social media platforms to promote a brand, product, or service. It involves creating and sharing content tailored to a target audience to engage them, increase brand awareness, generate leads, and ultimately drive sales. Social media marketing goes beyond traditional advertising by focusing on interaction, two-way communication, and building long-term relationships with customers. Popular platforms used for
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Paid social media advertising refers to the practice of paying social media platforms to promote content or advertisements to a specific, targeted audience. It differs from organic social media, where you rely on unpaid, natural engagement, likes, shares, and comments to increase visibility. With paid social media advertising, businesses have the ability to reach users who may not have otherwise come across their content, helping to accelerate growth and increase brand visibility more quickly. Platforms such
Boosted posts are simply promoted versions of your existing organic posts with limited targeting options. Paid ads, on the other hand, offer advanced targeting, creative control, and campaign objectives tailored to your goals.
While anyone can set up ads, working with an expert ensures better targeting, creative design, and optimization. This often leads to higher ROI and avoids wasted ad spend.
Success is measured through key metrics such as impressions, clicks, CTR (Click-Through Rate), conversions, and ROI. Platforms provide analytics dashboards so you can track performance in real time.
Costs vary depending on your industry, audience size, and objectives. Most platforms operate on a bidding system (CPC or CPM), so you can start with a small budget and scale up once you see results.
Paid ads give you immediate reach, precise targeting, and measurable results. They help increase brand awareness, drive website traffic, generate leads, and boost sales faster than organic posting alone.
Organic Social Media
Algorithms prioritise content based on relevance, engagement, and recency. To succeed, create engaging content that prompts interaction and post consistently to stay relevant in your followers’ feeds. Social media algorithms are complex formulas designed to prioritise and display content that users are most likely to engage with. Each platform—whether Facebook, Instagram, Twitter, or TikTok—has its own unique algorithm, tailored to improve user experience by showing relevant and interesting content. These algorithms analyse various factors, including user interactions, content recency, and engagement, to determine what will appear in a user’s feed. For brands and creators, understanding these algorithms is essential for
Absolutely. A clear strategy with goals, target audience insights, content plans, and performance tracking is essential for success. Without a strategy, efforts can be disorganised and less effective. Having a clear social media marketing strategy is essential for achieving meaningful success on any platform. A well-defined strategy helps businesses stay focused on their goals, maximise their resources, and generate real results. Without a structured plan in place, your social media efforts can quickly become disorganised, inconsistent, and less effective. Simply posting random content or reacting to trends without purpose can lead to missed opportunities and wasted time. A solid strategy
Indirectly, yes. Social media can drive traffic to your site, and increased traffic can lead to better rankings. Social shares and engagement also help with brand visibility and authority, which can positively impact SEO. While social media marketing is not a direct ranking factor in Google’s algorithm, it plays an important role in improving your overall search engine optimisation (SEO) efforts. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest can drive traffic to your website, enhance brand visibility, and increase authority—all of which can contribute to better SEO performance in the long run. How Social Media Marketing
Analyse your current customer base, check competitor audiences, and use platform analytics to identify demographics, interests, and behaviours. You can also experiment with different types of content to see what resonates. Finding your target audience on social media is crucial for any successful marketing strategy. The effectiveness of your campaigns depends on reaching the right people—those who are most likely to engage with your content, purchase your products or services, and become loyal customers. Identifying this audience requires careful analysis, research, and experimentation. By understanding who your ideal audience is, you can tailor your content to their preferences, ensuring that
Influencer marketing involves collaborating with individuals who have a large, engaged online following to promote your brand, product, or service. It is popular on social media platforms like Instagram and YouTube. Influencer marketing is a form of digital marketing that involves collaborating with individuals who have a significant and engaged following on social media platforms to promote a brand, product, or service. These individuals, known as influencers, can range from celebrities and well-known public figures to micro-influencers with niche audiences. What makes influencer marketing so effective is the trust that influencers have built with their followers. When they endorse a
Be consistent with your content, engage with your followers regularly, provide value, and make your audience feel heard. Collaborate with other creators and run giveaways or contests to attract and retain followers. Building a loyal social media following requires more than just posting content frequently; it involves establishing a genuine connection with your audience, providing valuable insights, and fostering a community that resonates with your brand’s values. Loyal followers are more likely to engage with your posts, recommend your brand to others, and ultimately become your advocates. Here are key strategies to help you build a committed and engaged social
It helps businesses increase brand visibility, build relationships with their audience, engage directly with customers, and generate leads and sales. It’s a key tool for reaching large, targeted audiences. Social media marketing for businesses has become a crucial tool of all. Its importance goes beyond just being a trend; it has fundamentally changed the way brands communicate with their audiences. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok offer businesses the unique opportunity to engage directly with consumers in real-time, build meaningful relationships, and increase brand visibility. Here are some of the key reasons why social media
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Creating the right type of content to post on social media is crucial for success in your marketing strategy. It’s not just about posting frequently, but about sharing content that resonates with your audience, encourages engagement, and aligns with your business goals. A well-rounded social media strategy involves a variety of content types, each serving a specific purpose in building your brand, engaging followers, and driving conversions. The key is to maintain a balance between promotional
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Social media marketing is a powerful tool for building brand awareness, engaging with customers, and driving sales, but it’s essential to understand that results don’t typically happen overnight. The timeline for seeing tangible outcomes from your social media marketing efforts depends on various factors, such as whether you are focusing on organic growth, paid advertising, or a combination of both. While paid campaigns can deliver quicker results, organic social media growth takes more time, often months,
Organic → Free, community-driven, builds long-term relationships. Paid → Paid placements, designed for quick results and precise targeting.The best strategy usually combines both for maximum impact.
Yes. While it may not generate instant sales like paid ads, organic social builds brand trust and nurtures customers over time—often leading to higher-quality conversions.
Not at all. Even with a smaller audience, if you’re engaging the right people, organic content can build meaningful relationships and influence purchasing decisions.
Yes—but it’s more competitive. Algorithms often prioritize paid ads, but valuable, consistent, and engaging organic content still gets reach—especially if it sparks interaction, shares, and saves.
Organic content builds trust and authenticity. It helps strengthen relationships with your audience, create brand advocates, and maintain a consistent online presence—all without direct ad spend.
Tag Manager
Yes. An audit can identify misfiring tags, duplicated tracking, unused containers, or incorrect trigger settings, and recommendations or fixes are applied accordingly.
A full GTM installation service typically includes account creation, container setup, tag configuration, trigger creation, variable setup and implementation of essential tracking codes into your website and channels such as Google Analytics, Google Ads and Meta Ads.
If your website uses multiple tracking tools, marketing pixels, or you want more control over tags without constantly editing the codebase, GTM is essential for streamlined and scalable tracking.
Yes. Existing tracking scripts from platforms like Google Analytics, Meta Pixel, and LinkedIn Ads can be migrated into GTM for centralised and more manageable implementation.
Not if it’s done correctly. A proper GTM setup ensures all existing tracking is preserved or improved, with redundant code removed to avoid duplication or data errors.
Most standard installations take 1–3 business days, depending on the complexity of your tracking needs and the number of platforms being integrated.
Yes. GTM can be installed on virtually any platform, including WordPress, Shopify, Squarespace, Wix, and custom-coded websites.
GTM can track a wide range of events including form submissions, button clicks, video views, scroll depth, eCommerce purchases, phone/email link clicks and more.
GTM ensures accurate data collection, enabling better campaign tracking, deeper audience insights, and informed decisions that lead to increased efficiency and return on ad spend.
Conversion Tracking
Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific
A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or
A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Conversion tracking is the process of measuring key actions users take on your website, such as purchases, form submissions, or calls. It provides insight into which marketing efforts are generating results, enabling data-driven decisions and maximising return on investment.
An accurate setup ensures all intended actions are tracked without duplication or data loss. Regular audits, test conversions, and reviewing analytics reports help verify accuracy and identify issues such as missing tags or misfired events.
Conversion tracking can be integrated across various platforms including Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, Microsoft Ads, GA4, and CRM systems, providing a unified view of performance across channels.
Commonly tracked conversions include form submissions, product purchases, phone calls, newsletter sign-ups, downloads, button clicks, video views and page views that indicate engagement or interest.
Google Tag Manager (GTM) is not required but is highly recommended. It simplifies the implementation and management of tracking tags, reduces reliance on developers, and allows greater flexibility for updates and testing.
Conversion data is sent to GA4 and similar platforms using event-based tracking. These platforms attribute conversions to user sessions and traffic sources, allowing for detailed analysis and cross-platform performance reporting.
Yes. While online conversions are tracked directly through website events, offline conversions (e.g., phone enquiries or in-person sales) can be measured by uploading data to platforms like Google Ads or using call tracking integrations.
The timeframe depends on the complexity of your site and the number of platforms involved. A basic setup may take a few hours, while comprehensive cross-platform tracking and testing can take several days.
Issues include misconfigured tags, duplicate tracking, missing event parameters, incorrect attribution settings, and delays in tag firing due to slow-loading scripts or consent banner interference.
By accurately identifying which campaigns and channels lead to conversions, you can allocate budget more effectively, pause underperforming ads, and optimise messaging to increase engagement and reduce customer acquisition costs.
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Leighton Buzzard
Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Waltham Cross
Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Recruitment
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.