Category: Digital Marketing
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What is PPC and how will it help my business?
What is PPC and how will it help my business? What is PPC and how will it help my business? PPC (pay-per-click) is a digital marketing strategy used to generate clicks onto an advertiser’s website, who pays a publisher every time a searcher clicks on their ad. PPC is a great way of…
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Google Ads Rank: 5 ways to appear in the top search results
Creating a Google Ads campaign is a significant step toward increasing your online visibility and reaching potential customers. However, launching a campaign is only part of the equation. To truly maximise its impact, your ad must consistently appear in the top search results on Google. This requires understanding and optimising your Google Ads Rank, a…
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Your website’s thank you page
The importance of an online thank you page One thing on your website that should not be forgotten is your thank you page. We should never underestimate the power of a simple “thank you” – those two words can give someone a huge impression of you, it’s simply good manners and it is often remembered if it…
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New Website Design and Build RoutemasterHire
Routemaster Hire “I cannot keep up with all the enquiries, I am just so busy” I have been thinking about a new website for some time as the old one, although very effective, was quite a drain on Ross’s time as he maintained it. Also, I was unable to amend it as…
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How Can I Improve My Website Conversion Rate?
Imagine this: you’ve invested a substantial portion of your marketing budget into building a professional, visually striking website. It showcases your brand identity, communicates your values, and informs visitors about your products or services. But there’s one major problem — the website conversion rate is lower than you expected. You’re left scratching your head, wondering…
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Bing Exam Pass For Click Return
Bing exam pass for Click Return The team at Click Return never stop learning, keeping ahead of the game to give you the best service you could want. Director, Brad Bishop demonstrated this yesterday when he took and passed a Bing exam. Brad passed his Bing certification to become a Bing Ads Accredited Professional, which…
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Increased sales from expanded ads
Size matters with Google’s expanded ads Why Google’s Expanded Ads Made an Impact—and How Paid Search Continues to Evolve When Google’s Expanded Text Ads launched, bigger was better. For businesses and digital marketers, Google’s launch of Expanded Text Ads (ETAs) was a long-awaited upgrade to the Pay-Per-Click (PPC) advertising format. As competition for attention in…
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Google makes it harder for small companies to compete
Google’s Seller Ratings Changes: A Challenge for Small Businesses In recent weeks, Google has implemented significant changes to its Google Seller Ratings (GSR) requirements, a move that has left many businesses scrambling to adapt. These updates have raised the bar for businesses looking to stand out in pay-per-click (PPC) advertising, creating a more challenging environment…
