Category: Digital Marketing
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How to track Google Business Profile visits and enquiries
How to track Google Business Profile visits and enquiries Your Google Business Profile can show how often people see your listing and click through to your website. For businesses, the next question is whether those visits lead to a quote request or consultation booking. Adding UTM tracking labels to your website link helps Google Analytics…
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How to Create a Google Review Link or QR Code
How to Create a Google Review Link or QR Code (And Actually Get More Reviews) If you run a local business, you already know that Google reviews can make or break your reputation online. But here’s the thing, most customers who had a brilliant experience simply forget to leave a review. Not because they…
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Mastering Google Business Profile UTM Tracking in GA4
The One Thing You Need to do now…. Edit the WEBSITE URL in your Google Business Listing & add the following code:?utm_source=gbp&utm_medium=organic&utm_campaign=gbp_profile_clickSo your website URL will look like this:https://www.mywebsite.co.uk/?utm_source=gmb&utm_medium=organic&utm_campaign=gmb_profile_clickJust by doing that the tracking will start working so you can see which traffic comes from normal Google & which comes from the Google Business Listing…
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Tracking ChatGPT Traffic in GA4: Why It Matters for Your Business
Key Takeaways ChatGPT traffic is measurable, but only if you set it up correctly. OpenAI automatically appends utm_source=chatgpt.com to links clicked in ChatGPT search, making it possible to isolate this traffic in Google Analytics 4 (GA4) using session source filters. However, some visits may still appear as “Direct” if users copy and paste links or…
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A Website Refresh That Lifted Enquiries by 30%
Website Refresh Case Study • The Mindset Clinic A Website Refresh That Boosted Enquiries by 30% (Without a Full Redesign) We were hired to run Google Ads — but performance was being held back by two pages in the enquiry journey: a high-spend PTSD landing page and a mobile contact page where the form was…
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12 Days of ClickMas
Starting this weekend, we’ll send you a short email every day for 12 days with a small, practical marketing win you can tick off in 10–15 minutes. No jargon, no big projects – just simple actions that will help you: By the end of the 12 days, you’ll have: Think of it as a mini…
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Day 1 – 12 Days of ClickMas
Welcome to Day 1 of our 12 Days of Click-Wins – simple actions you can take to set your marketing up for a better 2026. Today’s win is easy and powerful: ask for a review. Pick one happy customer (or a small handful) and send a quick message asking if they’d be willing to leave…
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Day 2 – 12 Days of ClickMas
Day 2’s Click-Win is all about avoiding confusion over the festive period. Take five minutes today to check that your opening hours are correct everywhere you appear online: If you’re closing or running reduced hours over Christmas and New Year, make that really clear. It saves wasted journeys, missed calls and “Are you open?” messages.…
