Category: Digital Marketing
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How to Create a Google Review Link or QR Code
How to Create a Google Review Link or QR Code (And Actually Get More Reviews) If you run a local business, you already know that Google reviews can make or break your reputation online. But here’s the thing, most customers who had a brilliant experience simply forget to leave a review. Not because they…
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Mastering Google Business Profile UTM Tracking in GA4
The One Thing You Need to do now…. Edit the WEBSITE URL in your Google Business Listing & add the following code:?utm_source=gbp&utm_medium=organic&utm_campaign=gbp_profile_clickSo your website URL will look like this:https://www.mywebsite.co.uk/?utm_source=gmb&utm_medium=organic&utm_campaign=gmb_profile_clickJust by doing that the tracking will start working so you can see which traffic comes from normal Google & which comes from the Google Business Listing…
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Tracking ChatGPT Traffic in GA4: Why It Matters for Your Business
Key Takeaways ChatGPT traffic is measurable, but only if you set it up correctly. OpenAI automatically appends utm_source=chatgpt.com to links clicked in ChatGPT search, making it possible to isolate this traffic in Google Analytics 4 (GA4) using session source filters. However, some visits may still appear as “Direct” if users copy and paste links or…
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A Website Refresh That Lifted Enquiries by 30%
Website Refresh Case Study • The Mindset Clinic A Website Refresh That Boosted Enquiries by 30% (Without a Full Redesign) We were hired to run Google Ads — but performance was being held back by two pages in the enquiry journey: a high-spend PTSD landing page and a mobile contact page where the form was…
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12 Days of ClickMas
Starting this weekend, we’ll send you a short email every day for 12 days with a small, practical marketing win you can tick off in 10–15 minutes. No jargon, no big projects – just simple actions that will help you: By the end of the 12 days, you’ll have: Think of it as a mini…
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Day 1 – 12 Days of ClickMas
Welcome to Day 1 of our 12 Days of Click-Wins – simple actions you can take to set your marketing up for a better 2026. Today’s win is easy and powerful: ask for a review. Pick one happy customer (or a small handful) and send a quick message asking if they’d be willing to leave…
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Day 2 – 12 Days of ClickMas
Day 2’s Click-Win is all about avoiding confusion over the festive period. Take five minutes today to check that your opening hours are correct everywhere you appear online: If you’re closing or running reduced hours over Christmas and New Year, make that really clear. It saves wasted journeys, missed calls and “Are you open?” messages.…
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Day 3 – 12 Days of ClickMas
Today’s Click-Win is about the words that nudge people to take action – your call to action (CTA). On many websites we see the same vague phrases: They don’t tell visitors what will actually happen next. Today, choose one key page (or your homepage) and test a clearer, more specific CTA. For example: Update your…
