Tracking & Analytics Faqs
Frequently Asked Questions About Everything
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Frequently Asked Questions
Tracking Services
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Book a free 30-minute consultation with our team. We’ll audit your current setup, identify gaps and craft a tailored plan to unlock insights that grow your revenue. No commitment – just actionable strategies.
The sooner you set up tracking, the better. Most clients notice actionable insights within days of setup. For example, you might discover a blog post driving unexpected traffic or a pricing page causing drop-offs. Long-term, these insights compound into higher conversions and revenue.
We prioritise speed and performance. Our tracking methods are optimised to minimise impact on your site’s load time, ensuring a smooth experience for your visitors – which Google rewards with better rankings.
Absolutely. While competitors guess, you’ll act on data. Our tools uncover hidden trends, such as seasonal demand spikes or underperforming pages, so you can adapt faster, outrank competitors in search results and capture more market share.
By tracking which ads, channels, and campaigns drive actual sales or leads, we help you cut wasted spend and double down on what works. Imagine knowing exactly which social media post or email campaign brought in 80% of your revenue – we make that possible.
Not at all. Our team handles everything – from installation to ongoing optimisation. You don’t need coding skills or a developer. We ensure a complete setup so you can focus on running your business while we deliver the insights.
Our tracking solutions provide real-time insights into your customers’ behaviour – such as what pages they visit, how long they stay, and what drives them to convert. This data helps you create personalised experiences, refine your messaging, and build campaigns that truly resonate with your audience.
Google Analytics
Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific
A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or
A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Analytics helps track and measure digital marketing efforts, allowing marketers to understand user behaviour, campaign performance, and ROI. Tools like Google Analytics offer insights into traffic sources, conversions, and audience demographics. Analytics plays a crucial role in digital marketing by enabling marketers to track, measure, and analyse the performance of their campaigns. In an increasingly data-driven world, digital marketing analytics provides valuable insights that help businesses optimise strategies, improve user experiences, and achieve better results. Whether it’s understanding user behaviour, assessing campaign effectiveness, or calculating return on investment (ROI), analytics is central to decision-making processes. By leveraging data, businesses can
A specialist ensures your analytics are configured correctly, avoiding misleading data and maximising actionable insights for better decision-making and marketing efficiency.
GA4 offers advanced tracking features, event-based data collection and future-proof analytics, essential for staying competitive in the evolving digital landscape.
Accurate tracking provides reliable data, enabling you to understand customer behaviour, optimise campaigns across marketing channels like Google Ads and social media and drive revenue growth effectively.
By marking key events as conversions, we ensure precise tracking of user actions that matter most to your business objectives, such as purchases or form submissions.
Yes, we conduct audits to identify gaps and implement tailored solutions that ensure your analytics deliver meaningful insights for strategic growth.
By analysing data-backed insights into user behavior and campaign performance, we optimise ad targeting and budget allocation for maximum ROI.
Certified professionals ensure error-free implementation, reliable data collection, and actionable insights that empower your business to scale efficiently.
Tag Manager
Yes. An audit can identify misfiring tags, duplicated tracking, unused containers, or incorrect trigger settings, and recommendations or fixes are applied accordingly.
A full GTM installation service typically includes account creation, container setup, tag configuration, trigger creation, variable setup and implementation of essential tracking codes into your website and channels such as Google Analytics, Google Ads and Meta Ads.
If your website uses multiple tracking tools, marketing pixels, or you want more control over tags without constantly editing the codebase, GTM is essential for streamlined and scalable tracking.
Yes. Existing tracking scripts from platforms like Google Analytics, Meta Pixel, and LinkedIn Ads can be migrated into GTM for centralised and more manageable implementation.
Not if it’s done correctly. A proper GTM setup ensures all existing tracking is preserved or improved, with redundant code removed to avoid duplication or data errors.
Most standard installations take 1–3 business days, depending on the complexity of your tracking needs and the number of platforms being integrated.
Yes. GTM can be installed on virtually any platform, including WordPress, Shopify, Squarespace, Wix, and custom-coded websites.
GTM can track a wide range of events including form submissions, button clicks, video views, scroll depth, eCommerce purchases, phone/email link clicks and more.
GTM ensures accurate data collection, enabling better campaign tracking, deeper audience insights, and informed decisions that lead to increased efficiency and return on ad spend.
Conversion Tracking
Conversion Rate Optimisation (CRO) is the process of optimising a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Conversion Rate Optimisation (CRO) is a structured process focused on improving a website’s effectiveness in converting visitors into customers or leads. Essentially, Conversion Rate Optimisation (CRO) aims to increase the percentage of site visitors who take a desired action—whether that’s making a purchase, signing up for a newsletter, filling out a contact form, downloading an eBook, or any other business-specific
A/B testing involves creating two versions (A and B) of a digital asset, such as a web page, email, or ad, and comparing their performance. It helps identify which version generates better results and improves overall marketing effectiveness. A/B testing, also known as split testing, is a method used in digital marketing to compare two versions of a digital asset, such as a webpage, email, advertisement, or app interface, to determine which version performs better. In an A/B test, one version is labeled “A” (often the control or original version), and the other is “B” (a variant with one or
A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase. A sales funnel in digital marketing represents the journey a potential customer goes through from the moment they become aware of your brand to when they make a purchase. It is called a funnel because, as in a physical funnel, a large number of prospects enter at the top, but only a smaller number of them make it through to the bottom and convert into paying customers. The
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Measuring digital marketing success is crucial for understanding the effectiveness of your strategies, optimising campaigns, and maximising return on investment (ROI). The performance of digital marketing campaigns is typically gauged using a variety of key performance indicators (KPIs). These KPIs provide actionable insights into how well your efforts are resonating with your audience and driving desired outcomes. Some of the most important KPIs include website traffic, click-through rates (CTR),
Conversion tracking is the process of measuring key actions users take on your website, such as purchases, form submissions, or calls. It provides insight into which marketing efforts are generating results, enabling data-driven decisions and maximising return on investment.
An accurate setup ensures all intended actions are tracked without duplication or data loss. Regular audits, test conversions, and reviewing analytics reports help verify accuracy and identify issues such as missing tags or misfired events.
Conversion tracking can be integrated across various platforms including Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, Microsoft Ads, GA4, and CRM systems, providing a unified view of performance across channels.
Commonly tracked conversions include form submissions, product purchases, phone calls, newsletter sign-ups, downloads, button clicks, video views and page views that indicate engagement or interest.
Google Tag Manager (GTM) is not required but is highly recommended. It simplifies the implementation and management of tracking tags, reduces reliance on developers, and allows greater flexibility for updates and testing.
Conversion data is sent to GA4 and similar platforms using event-based tracking. These platforms attribute conversions to user sessions and traffic sources, allowing for detailed analysis and cross-platform performance reporting.
Yes. While online conversions are tracked directly through website events, offline conversions (e.g., phone enquiries or in-person sales) can be measured by uploading data to platforms like Google Ads or using call tracking integrations.
The timeframe depends on the complexity of your site and the number of platforms involved. A basic setup may take a few hours, while comprehensive cross-platform tracking and testing can take several days.
Issues include misconfigured tags, duplicate tracking, missing event parameters, incorrect attribution settings, and delays in tag firing due to slow-loading scripts or consent banner interference.
By accurately identifying which campaigns and channels lead to conversions, you can allocate budget more effectively, pause underperforming ads, and optimise messaging to increase engagement and reduce customer acquisition costs.
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Leighton Buzzard
Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Waltham Cross
Jewellery
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Brad is really passionate about SEO. Orchard Recruitment has continued to use Brad at Click Return to drive our SEO strategy and specifically PPC campaigns for individual recruitment campaigns. He takes the pain out of SEO and can do in an hour what would take most normal mortals a few days. Money well spent allowing us to focus on what we are good at…winning recruitment business and identifying great candidates. If I wanted to spend hours pouring over Excel spread sheets, I’d be doing what Brad does. No, let Brad and his team take the strain. I can highly recommend Brad Bishop and his team at Click Return to you.
Karla Cretten
Recruitment
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.