Struggling to Get Found?
Dominate Your Market with Expert Google Ads Management

Search Adverts

Remarketing Ads

Display Adverts

Search Adverts

Get Found by Customers Exactly When They’re Searching

Your ideal customer is already searching for the product or service you offer, often with the intention to act right away.

The question is: will they find you, or your competitor?

That’s where Google Search Ads come in.

Our Search Ads management service is designed to put your business at the top of Google precisely when it matters most, when people are actively looking for what you offer.

These ads appear above organic results and map listings, giving you prime visibility and a direct path to more qualified clicks, leads, and revenue. But showing up isn’t enough. You need expertly written ads, intelligent campaign structuring, and data led optimisation – all things we do every day for our clients.

Find Out More About Search Ads

Remarketing Adverts

Customers often don’t say yes the first time. But that doesn’t mean they’re not interested.

Most people need to see your business multiple times before making a decision.

That’s where Google Ads Remarketing comes in. It’s a smart way to gently remind people about your services, keeping your business top-of-mind and helping you recover customers you might have lost.

We create remarketing campaigns to show your ads to people who have already visited your website, browsed your services, or even started a purchase. This includes:

Cart Abandoners

Service Page Browsers

Past Customers

We handle everything. From ad design and audience targeting to performance optimisation and reporting, ensuring your ads guide potential customers closer to a purchase.

Find Out More About Remarketing Ads

Display Adverts

If Search Ads help you capture demand, Google Display Ads help you create it

Imagine putting your brand in front of the right people before they even know they need you.

With eye catching visuals across hundreds of websites, apps, YouTube, and Gmail, Display Ads are your secret weapon to staying visible, memorable, and competitive.

Our Display Ads management service goes beyond just getting you seen. We build campaigns with smart targeting and optimisations, ensuring every impression moves your audience closer to action.

Whether you’re boosting brand awareness, promoting an offer, or supporting a bigger strategy, we make sure every penny of your display budget works hard to build your brand, drive engagement, and bring you more customers.

Find Out More About Display Ads

Get a Quote Today

This field is hidden when viewing the form
This field is hidden when viewing the form
Google Ads Campaign Size

Case Study Highlight

Property Conservation Services Ltd
Pay-Per-Click

Property Conservation Services, an Oxford-based damp proofing specialist, approached us with a poorly converting Yell.com website and ineffective advertising. After Click Return built their new website and launched targeted Google Ads and SEO campaigns, their transformation was remarkable.

Within just eight months, their turnover doubled! This explosive growth necessitated a move to a larger premises to accommodate new staff and the acquisition of additional vehicles to manage increased demand. It’s a clear testament to how strategic digital marketing can drive real world business expansion.

View Full Case Study

Our Digital Marketing Services

Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.

  • Luwi Health Care

    The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…

    View Case Study

  • Body Sculpting Clinic – Website Build

    The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…

    View Case Study

  • Cambridge Clear Beauty

    The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…

    View Case Study

  • Chambers Timber Merchants – Online Sales

    It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…

    View Case Study

Faqs

A landing page in PPC is the web page users are taken to after clicking on your ad. It’s essential for converting visitors into customers. A landing page in PPC is a dedicated web page that users are directed to after clicking on your Pay-Per-Click ad. It’s a critical component in digital marketing, especially in PPC campaigns, because it serves as the next step in the customer journey after they have shown interest by clicking on your ad. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form. While the ad is responsible for attracting attention and generating clicks, the landing page plays a crucial role in guiding users toward completing the desired conversion. An effective landing page should be highly relevant to the ad and deliver on the promise made in the ad copy. Why Are Landing Pages Important in PPC? Landing pages are important for several reasons, all of which can directly impact the success of your PPC campaigns. Conversion Optimisation: The main purpose of a landing page is to convert visitors into customers or leads. While the ad attracts visitors, it is the landing page that ultimately convinces them to take action. This action could be anything from purchasing a product, downloading a resource, or filling out a form. A well-designed landing page with a clear, compelling call to action (CTA) increases the likelihood of conversions. Relevance and User Experience: Landing pages should be closely aligned with the message in your ad. When users click on an ad, they have certain expectations based on what the ad promised. If the landing page delivers content or offers that are inconsistent with the ad, it can lead to a poor user experience and increase your bounce rate. On the other hand, if the landing page is relevant and fulfils the expectations set by the ad, users are more likely to stay, engage, and complete the conversion. Quality Score and Ad Performance: In platforms like Google Ads, the relevance and quality of your landing page directly impact your Quality Score—a metric used by Google to evaluate the overall quality of your PPC campaigns. A higher Quality Score can lead to better ad placements and lower Cost-Per-Click (CPC), which makes your campaigns more cost-effective. A well-optimised landing page with fast load times, relevant content, and a user-friendly design contributes to improving your Quality Score. Targeting Specific Audiences: Unlike a general website page, a landing page is designed to focus on a single objective or target a specific audience. This allows you to tailor the page to address the specific needs, pain points, or desires of your target audience. For example, if you’re running a PPC campaign for a new product launch, your landing page should highlight the product’s benefits and features and make it easy for visitors to purchase or learn more. Key Elements of an Effective Landing Page To ensure that your landing page converts as many visitors as possible, it should include several key elements that work together to create a seamless user experience: Clear and Compelling Headline: The headline is often the first thing users see when they arrive on your landing page, so it needs to grab their attention immediately. It should clearly communicate the value of your offer or the solution your product/service provides. A strong headline directly ties into the messaging of your ad, reinforcing the reason why the user clicked in the first place. Relevant Content: The content on your landing page should be concise, relevant, and aligned with the ad copy. It should clearly describe what you’re offering and how it benefits the user. Avoid overwhelming visitors with too much information or irrelevant details—focus on what will drive the conversion. Call to Action (CTA): Every landing page needs a clear and prominent call to action. Whether it’s “Buy Now,” “Sign Up Today,” or “Get a Free Quote,” the CTA should be easy to find and action-oriented. The CTA should be designed in a way that draws attention—often using a contrasting button colour or placement that makes it stand out on the page. Visual Elements: Images, videos, and other visual elements can help make your landing page more engaging and appealing. For example, product images or demo videos can give users a better understanding of your offering. Ensure that visuals are high-quality and relevant to the product or service you’re promoting. Mobile Optimisation: With an increasing number of users accessing the internet via mobile devices, it’s crucial that your landing page is mobile-friendly. A mobile-optimised landing page ensures that your page loads quickly, is easy to navigate, and looks good on smaller screens. A responsive design that adjusts to different screen sizes will help you capture leads from mobile users and avoid losing potential customers due to poor mobile usability. Trust Indicators: Building trust is essential for converting visitors into customers. Including elements like customer testimonials, reviews, trust badges, or security certifications can help build credibility and reassure users that your product or service is legitimate and trustworthy. Trust indicators can play a crucial role, especially if you’re asking visitors to provide personal information or make a purchase. How to Optimise Landing Pages for Better PPC Performance Optimising your landing pages is an ongoing process that involves regularly testing and refining different elements to improve conversion rates. Some strategies to optimise your landing page include: A/B Testing: Regularly run A/B tests on key elements of your landing page, such as headlines, CTAs, imagery, and form lengths. This allows you to determine what resonates best with your audience and leads to higher conversions. Speed and Performance: A slow-loading page can drive users away before they even see your offer. Make sure your landing page is optimised for fast loading times by minimising heavy images, reducing code bloat, and using a reliable hosting provider. Reduce Distractions: Keep the design and content of your landing page simple and focused. Avoid unnecessary navigation links or distractions that might pull the user away from the intended action. The goal is to guide them toward the CTA as quickly and seamlessly as possible. In conclusion, a landing page is a critical element in any successful PPC campaign, as it serves as the bridge between the ad and the desired conversion. A well-designed, relevant, and optimised landing page can significantly improve conversion rates, enhance user experience, and boost the overall performance of your PPC efforts. By focusing on clarity, relevance, and user experience, you can ensure that your landing pages effectively turn visitors into leads or customers. For more information on a Landing Page In PPC contact Click Return. Our Digital Marketing Services Pay Per Click AdvertisingSearch Engine OptimisationSocial Media Advertising

Read more

Results from PPC can be seen almost immediately after a campaign goes live, but optimising for the best performance may take a few weeks of data gathering and adjustments.

Read more

To improve PPC Campaign ROI, you can focus on optimising your ads, targeting the right audience, refining your keywords, and improving your landing pages to increase conversions.

Read more

Keyword research involves identifying the terms and phrases people use in search engines when looking for information related to your business. By targeting the right keywords, you can attract relevant traffic to your site. Tools like Google Keyword Planner, Ahrefs, and SEMrush are commonly used for this process.

Read more

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, you're buying visits to your website, rather than earning them organically. Google Ads and Facebook Ads are popular PPC platforms.

Read more

PPC costs vary based on several factors like the platform, industry, competition for keywords, and targeting options. On average, Google Ads can cost anywhere from a few cents to several dollars per click, depending on how competitive the keyword is.

Read more

Quality Score is a metric used by Google to rate the quality and relevance of your ads, keywords, and landing pages. Higher Quality Scores can lead to lower CPCs and better ad positioning.

Read more

SEO is about earning organic rankings, which takes time. Search Ads put you at the top instantly, and are ideal for generating leads while SEO builds.

Read more

Many clients begin receiving enquiries within the first few days of going live. Performance improves over time with ongoing optimisation.

Read more