Category: Digital Marketing
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Marketing Strategies – Turning Strangers Into Customers
There are a lot of different frameworks and strategies to use when trying to push consumers through your marketing funnel, but the AIDA is tried and true.
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The Shackles of a Single-Page Website
I get it, why send visitors that come to your website on a scavenger hunt? Why do that when you can provide them with it, all on one page?
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Why Analysing Your Audience Is Essential For SEO
Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in?
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Goodbye LinkedIn Stories, Hello Twitter Communities, & More Social Media Updates
It’s been a busy week filled with social media updates. LinkedIn Stories is set to be replaced with longer-form video content, while Twitter Fleets seems to be gone for good.
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5 Lessons in Social Content You Can Learn From Sesame Street
Did you know Sesame Street’s structure was inspired by short, 30-second bursts of advertising? The variety of short-form content kids were seeing in commercial breaks kept them captivated, and the creators of Sesame Street saw an opportunity.
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What To Do With Your Old Website Content
There are several ways to go about this and this article helps you decide what’s the best solution for your old content!
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Google Optimisation (SEO) vs Pay Per Click Advertising (PPC)
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website?
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The Pitfalls of a Cheap Website Build
Cheap websites are a false economy and present as low-hanging fruit. This is because in the long term a cheap website will end up costing you a huge amount in both time and revenue.
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How to Successfully do website marketing
With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent visitor traffic and gain a foothold in the marketplace.
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How To Use Negative Reviews To Grow Your Business
But just because you receive negative customer reviews doesn’t mean your business can’t be successful or continue to grow. You can use negative reviews to improve your current marketing strategy and address the issues and concerns brought up.