Why Do We Use Bright Coloured CTA Buttons?

Why Do We Use Bright-Coloured CTA Buttons?

Having bright-coloured CTA (call-to-action) buttons on your website increase the chance of a user taking the next step on your website. In most cases, we like to use a vibrant green colour or, occasionally, red for the “Contact Us” button as this is intentionally chosen to draw attention to this crucial point of interaction. In the world of web design, colour plays a pivotal role in guiding user focus and emphasising key elements. The bold red serves a dual purpose: it not only captures immediate attention but also signifies the importance of the “Contact Us” action. However, we understand that design preferences can vary. If the brightness is proving distracting for some users, rest assured that our team is open to feedback and continually explores ways to balance visual appeal with functionality, ensuring an optimal user experience for all.

For more information on bright-coloured CTAs, contact us and we will be happy to help.