We were initially approached by Links Broadcast in August 2017 after they attended one of our Free digital marketing training seminars. Links Broadcast specialising in Live Event Webcasting, Outside Broadcasting Services, Event Wifi Services and Satellite Broadcasting Services.
After a successful new WordPress Website build, we looked at how to increase their online presence and gain more leads via their website. We started with a Google Ads management of their pay-per-click account, concentrating on specific services such as “sng broadcast”, “outside broadcast trucks” and “liveu lu600”.
Since creating the Google Ads account in August 2017, we have seen a great amount of leads through our pay-per-click advertising, with conversion rates as high as 6%.
Using the successful results from the Google PPC advertising we identified which specific keywords were converting into enquiries and then targeted these as keywords for organic search engine optimisation. With focused keyword content we have helped Links Broadcast increase their organic ranking so that now many of their priority keywords are on page 1 of Google. In 2021, over 31% of their website enquiries are generated by their organic Google listings.