4myschools is a teaching recruitment agency that works closely with candidates to provide them with placements within schools. They tasked Click Return with maximising the output of website traffic through paid advertising and search engine optimisation. After seeing substantial results from these two forms of marketing, they wanted to improve their social presence across social media.
We created a bespoke content strategy tailored for their social media. We wanted content that would alert, engage, educate and reach a new audience across the social media channels. Although the original goal was to create content for awareness, we still wanted to have that eye-catching factor that had the ability to generate high-quality traffic & qualified leads.
Our social media marketing approach looked like this:
To reach 4myschools’ goals, we first carried out detailed research that involved understanding their industry, understanding their competitors and trying to ascertain which appropriate hashtags to follow.
This all-encompassing research led to a collection of ideas for the types of content that we would create and post for 4myschools. After the research and planning were finalised, we moved on to the creation stage. We created bespoke content, tailored to the client’s business, ensuring that brand identity was sitting at the forefront, along with eye-catching capabilities. The goal was to try to create content that gave the audience valuable information.
The most important part of this project was the optimisation stage. This was the stage where after the project had a pulse, and the content was being received, we looked under the hood to see how it was truly performing through the metrics. Based on our findings, we could tweak the message, and the tone, and push more popular content types to maximise both awareness and engagement outputs.
Since working with us, 4myschools’ social presence has enjoyed a consistent, ubiquitous presence across their chosen social media channels. We were also happy to hear that the project did end up bringing in some qualified leads to their website. The content evolved, and so did 4myschools’ social media presence.