Archives: FAQs
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How do I improve my PPC campaign ROI?
To improve PPC Campaign ROI, you can focus on optimising your ads, targeting the right audience, refining your keywords, and improving your landing pages to increase conversions.
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What is on-page SEO
On-page SEO refers to optimising individual web pages for keywords, including content quality, title tags, meta descriptions, headers, and internal linking.
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What is off-page SEO?
Off-page SEO refers to activities done outside your website to improve its search engine rankings, mainly through backlinks, social media signals, and brand mentions.
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What is an XML sitemap?
An XML sitemap is a file that lists all of the pages on your website and helps search engines crawl and index them more effectively.
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How does remarketing work?
Remarketing involves showing targeted ads to users who have previously visited your website but did not complete an action, like a purchase. It helps re-engage potential customers and increase conversion rates.
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How do I measure digital marketing success?
Success is measured through key performance indicators (KPIs) such as website traffic, click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
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What is the role of analytics in digital marketing?
Analytics helps track and measure digital marketing efforts, allowing marketers to understand user behaviour, campaign performance, and ROI. Tools like Google Analytics offer insights into traffic sources, conversions, and audience demographics.