Archives: FAQs
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How can Local SEO help my business attract more customers in my area?
Local SEO helps your business appear in search results when people nearby are looking for your products or services. It increases visibility on Google Maps and local search listings, driving highly qualified leads who are ready to buy.
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What’s the difference between Local SEO and traditional SEO?
Traditional SEO focuses on improving rankings nationally or globally, while Local SEO targets visibility in a specific geographic area. It’s ideal for businesses that rely on local customers or in-person visits.
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How do Google Business Profile optimisations improve my local rankings?
An optimised Google Business Profile increases your chances of appearing in Google’s local map pack. Completing your profile, adding photos, updating your hours, and responding to reviews all signal trust and relevance to Google.
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How important are online reviews for Local SEO performance?
Extremely important. Positive, frequent reviews improve trust with both Google and potential customers. They can directly impact your local ranking and conversion rate.
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What role do citations and directory listings play in improving local visibility?
Consistent citations across reputable directories reinforce your business’s legitimacy and help Google confirm your location details, improving your ranking in local searches.
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What are the key ranking factors Google uses for local search results?
Google prioritises proximity, relevance, and prominence. This includes your business’s physical location, website optimisation, reviews, backlinks, and overall online authority.
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How often should my Google Business Profile and website be updated for best results?
At least once a month. Regular updates – such as new photos, posts, and offers – signal to Google that your business is active and trustworthy, helping you maintain higher rankings.
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When is the course and what time does it start and finish?
We run the 6 week digital marketing course on a monthly basis so please check the “BOOK YOUR PLACE” form on our digital marketing course page to see upcoming course dates. The course will either be held on Tuesdays at 11am or Fridays at 4pm. Each session is 1 hour long.
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Who is the digital marketing course for?
The 6 week digital marketing course is best suited to business owners, entrepreneurs, start ups, marketing managers, marketing executives and anyone thinking of starting their own business.
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How To Whitelist Email Addresses in Microsoft Office 365
Sometimes Exchange can be a little overzealous in protecting you from spam and other unwanted email. To make sure messages get through, you can whitelist email addresses in Office 365. We get this question a lot from IT Pros and people just getting started in the Office 365 Admin centre. The first set of instructions…