Archives: FAQs
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Can I choose where my ads appear?
Yes, we use manual placement, topic, and audience controls to guide where your ads show and block irrelevant or unsafe sites.
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What’s the difference between Display Ads and social media ads?
Social ads appear on platforms like Facebook or Instagram. Display Ads reach a broader network of sites, apps, and video platforms across the internet through Google.
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What do I need to provide for a Display campaign?
We can work with your existing logo, images, and messaging, or create everything from scratch for you. All we need is your input on goals, brand, and offer.
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Will Display Ads bring me direct leads or just awareness?
Both. While Display Ads are excellent for awareness, they also support direct conversions when used with remarketing or audience targeting layers.
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Do I need a product feed to do remarketing?
No. While ecommerce businesses can use dynamic remarketing with product feeds, service based businesses can run equally effective campaigns using page visits, events, or lead form abandonments.
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How is remarketing different from other PPC campaigns?
Remarketing focuses on people who’ve already engaged with your site or brand, making them far more likely to convert than cold audiences.
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Is remarketing creepy or annoying to customers?
Not when done properly. We cap frequency, segment audiences, and write relevant, helpful messaging, not spammy ads.
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Can remarketing work for small businesses?
Yes. Even with modest website traffic, we can build audiences that help you re-engage your warmest leads.
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Can you run ads in a specific location or only certain times of day?
Absolutely. We can geo target your ads by country, city, or even a specific radius, and run them during business hours or peak conversion times.
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What’s the difference between Search Ads and SEO?
SEO is about earning organic rankings, which takes time. Search Ads put you at the top instantly, and are ideal for generating leads while SEO builds.