Archives: FAQs
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How does conversion tracking work with GA4 and other analytics platforms?
Conversion data is sent to GA4 and similar platforms using event-based tracking. These platforms attribute conversions to user sessions and traffic sources, allowing for detailed analysis and cross-platform performance reporting.
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Can conversion tracking measure both online and offline conversions?
Yes. While online conversions are tracked directly through website events, offline conversions (e.g., phone enquiries or in-person sales) can be measured by uploading data to platforms like Google Ads or using call tracking integrations.
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How long does it take to implement a complete conversion tracking setup?
The timeframe depends on the complexity of your site and the number of platforms involved. A basic setup may take a few hours, while comprehensive cross-platform tracking and testing can take several days.
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What are the most common issues that affect conversion tracking accuracy?
Issues include misconfigured tags, duplicate tracking, missing event parameters, incorrect attribution settings, and delays in tag firing due to slow-loading scripts or consent banner interference.
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How can conversion tracking help improve my advertising return on investment (ROI)?
By accurately identifying which campaigns and channels lead to conversions, you can allocate budget more effectively, pause underperforming ads, and optimise messaging to increase engagement and reduce customer acquisition costs.
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Can you audit and fix issues in an existing Google Tag Manager setup?
Yes. An audit can identify misfiring tags, duplicated tracking, unused containers, or incorrect trigger settings, and recommendations or fixes are applied accordingly.
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What is included in a Google Tag Manager installation service?
A full GTM installation service typically includes account creation, container setup, tag configuration, trigger creation, variable setup and implementation of essential tracking codes into your website and channels such as Google Analytics, Google Ads and Meta Ads.
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How do I know if my website needs Google Tag Manager?
If your website uses multiple tracking tools, marketing pixels, or you want more control over tags without constantly editing the codebase, GTM is essential for streamlined and scalable tracking.
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Can you migrate my existing tracking setup into Google Tag Manager?
Yes. Existing tracking scripts from platforms like Google Analytics, Meta Pixel, and LinkedIn Ads can be migrated into GTM for centralised and more manageable implementation.
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Will installing Google Tag Manager affect my current Google Analytics or Ads tracking?
Not if it’s done correctly. A proper GTM setup ensures all existing tracking is preserved or improved, with redundant code removed to avoid duplication or data errors.