Technical SEO Solutions Maximise Visibility and Site Health

Crawl & Indexability

Before your site can rank on Google, it needs to be found and understood. That’s where crawlability and indexability come in. These ensure search engines can access your content, navigate your site and show your pages in search results.

We set up the right tools to help Google find your most important pages and ignore the ones that shouldn’t show. We also fix issues that block visibility and make sure your site is structured logically so nothing gets left out.

Key elements:

  • Create and submit XML sitemaps so Google knows what to crawl
  • Use smart internal links to guide search engines to key content
  • Configure robots.txt and no-index tags to manage what gets shown
  • Fix crawl errors and improve site structure for better visibility

Site Speed & Performance

Nobody likes a slow website. If your pages take too long to load, people leave and search engines notice. A fast site keeps visitors engaged and improves your chances of ranking well.

We optimise images, improve server response times and use tools like CDNs to speed up delivery. We also focus on Core Web Vitals, Google’s key measurements for load speed, visual stability and responsiveness.

Key elements:

  • Speed up page loading to reduce bounce rates
  • Optimise images and videos for faster performance
  • Use CDNs to deliver content faster to users worldwide
  • Improve hosting and back-end performance where needed

Mobile-Friendliness & Responsiveness

With most searches happening on phones, your website must work well on mobile no zooming, pinching, or broken layouts.

We make sure your site adjusts perfectly to any screen size and that buttons, text and navigation are all easy to use. Google prioritises mobile-friendly sites, so this isn’t just about user experience it’s a ranking factor too.

Key elements:

  • Use responsive design so your site fits all devices
  • Fix usability issues flagged in Google Search Console
  • Speed up mobile loading for smoother performance
  • Improve layout for easy navigation on touch screensuch devices

Site Architecture & Structured Data

A well-organised website makes it easier for users to find what they need and for search engines to understand your content. We build clear, logical site structures where key pages are always within a few clicks.

We also add structured data (also called schema) to help Google understand things like your products, services, reviews, or events. This can lead to enhanced search listings (like star ratings or FAQs) that attract more clicks.

Key elements:

  • Design clear site structures that improve navigation and SEO
  • Add schema markup for rich search results
  • Use hreflang for multilingual targeting (if needed)
  • Secure your site with HTTPS for trust and performance

Case Study Highlight

Property Conservation Pay-Per-Click

The new website for Property Conservation Services went live in April 2021 and it was at this point we started monthly Pay Per Click (PPC) advertising on Google Ads. Here we create compelling adverts where potential customers click through to the website and take action which we have set up tracking for. The results have been fantastic over the 4+ years we have been managing their PPC campaigns.

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Our Digital Marketing Services

Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.

  • Luwi Health Care

    The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…

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  • Body Sculpting Clinic – Website Build

    The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…

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  • Cambridge Clear Beauty

    The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…

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  • Chambers Timber Merchants – Online Sales

    It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…

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