Category: Adverts

In today’s digital age, it’s not enough to simply have a website or run ads. As consumers increasingly turn to their mobile devices to browse and shop, businesses need to adapt their digital marketing strategies to keep up. Enter responsive search ads. This innovative new ad format is designed to adapt to different search queries…

In the summer of 2018, Google announced the latest version of search ads: Responsive Search Ads (RSAs). This new type of Ad was designed with machine learning in mind and would be replacing the traditional Expanded Text Ads (ETAs)

There are a lot of different frameworks and strategies to use when trying to push consumers through your marketing funnel, but the AIDA is tried and true.

Size matters with Google’s expanded ads Why Google’s Expanded Ads Made an Impact—and How Paid Search Continues to Evolve When Google’s Expanded Text Ads launched, bigger was better. For businesses and digital marketers, Google’s launch of Expanded Text Ads (ETAs) was a long-awaited upgrade to the Pay-Per-Click (PPC) advertising format. As competition for attention in…