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Paid Social Media
Influencer marketing involves collaborating with individuals who have a large, engaged online following to promote your brand, product, or service. It is popular on social media platforms like Instagram and YouTube. Influencer marketing is a form of digital marketing that involves collaborating with individuals who have a significant and engaged following on social media platforms to promote a brand, product, or service. These individuals, known as influencers, can range from celebrities and well-known public figures to micro-influencers with niche audiences. What makes influencer marketing so effective is the trust that influencers have built with their followers. When they endorse a
Social media marketing (SMM) involves promoting a brand, product, or service through platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to engage with potential customers, drive traffic, and build brand awareness. Social media marketing (SMM) is a powerful form of digital marketing that leverages social media platforms to promote a brand, product, or service. It involves creating and sharing content tailored to a target audience to engage them, increase brand awareness, generate leads, and ultimately drive sales. Social media marketing goes beyond traditional advertising by focusing on interaction, two-way communication, and building long-term relationships with customers. Popular platforms used for
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Paid social media advertising refers to the practice of paying social media platforms to promote content or advertisements to a specific, targeted audience. It differs from organic social media, where you rely on unpaid, natural engagement, likes, shares, and comments to increase visibility. With paid social media advertising, businesses have the ability to reach users who may not have otherwise come across their content, helping to accelerate growth and increase brand visibility more quickly. Platforms such
Boosted posts are simply promoted versions of your existing organic posts with limited targeting options. Paid ads, on the other hand, offer advanced targeting, creative control, and campaign objectives tailored to your goals.
While anyone can set up ads, working with an expert ensures better targeting, creative design, and optimization. This often leads to higher ROI and avoids wasted ad spend.
Success is measured through key metrics such as impressions, clicks, CTR (Click-Through Rate), conversions, and ROI. Platforms provide analytics dashboards so you can track performance in real time.
Costs vary depending on your industry, audience size, and objectives. Most platforms operate on a bidding system (CPC or CPM), so you can start with a small budget and scale up once you see results.
Paid ads give you immediate reach, precise targeting, and measurable results. They help increase brand awareness, drive website traffic, generate leads, and boost sales faster than organic posting alone.
Organic Social Media
Algorithms prioritise content based on relevance, engagement, and recency. To succeed, create engaging content that prompts interaction and post consistently to stay relevant in your followers’ feeds. Social media algorithms are complex formulas designed to prioritise and display content that users are most likely to engage with. Each platform—whether Facebook, Instagram, Twitter, or TikTok—has its own unique algorithm, tailored to improve user experience by showing relevant and interesting content. These algorithms analyse various factors, including user interactions, content recency, and engagement, to determine what will appear in a user’s feed. For brands and creators, understanding these algorithms is essential for
Absolutely. A clear strategy with goals, target audience insights, content plans, and performance tracking is essential for success. Without a strategy, efforts can be disorganised and less effective. Having a clear social media marketing strategy is essential for achieving meaningful success on any platform. A well-defined strategy helps businesses stay focused on their goals, maximise their resources, and generate real results. Without a structured plan in place, your social media efforts can quickly become disorganised, inconsistent, and less effective. Simply posting random content or reacting to trends without purpose can lead to missed opportunities and wasted time. A solid strategy
Indirectly, yes. Social media can drive traffic to your site, and increased traffic can lead to better rankings. Social shares and engagement also help with brand visibility and authority, which can positively impact SEO. While social media marketing is not a direct ranking factor in Google’s algorithm, it plays an important role in improving your overall search engine optimisation (SEO) efforts. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest can drive traffic to your website, enhance brand visibility, and increase authority—all of which can contribute to better SEO performance in the long run. How Social Media Marketing
Analyse your current customer base, check competitor audiences, and use platform analytics to identify demographics, interests, and behaviours. You can also experiment with different types of content to see what resonates. Finding your target audience on social media is crucial for any successful marketing strategy. The effectiveness of your campaigns depends on reaching the right people—those who are most likely to engage with your content, purchase your products or services, and become loyal customers. Identifying this audience requires careful analysis, research, and experimentation. By understanding who your ideal audience is, you can tailor your content to their preferences, ensuring that
Influencer marketing involves collaborating with individuals who have a large, engaged online following to promote your brand, product, or service. It is popular on social media platforms like Instagram and YouTube. Influencer marketing is a form of digital marketing that involves collaborating with individuals who have a significant and engaged following on social media platforms to promote a brand, product, or service. These individuals, known as influencers, can range from celebrities and well-known public figures to micro-influencers with niche audiences. What makes influencer marketing so effective is the trust that influencers have built with their followers. When they endorse a
Be consistent with your content, engage with your followers regularly, provide value, and make your audience feel heard. Collaborate with other creators and run giveaways or contests to attract and retain followers. Building a loyal social media following requires more than just posting content frequently; it involves establishing a genuine connection with your audience, providing valuable insights, and fostering a community that resonates with your brand’s values. Loyal followers are more likely to engage with your posts, recommend your brand to others, and ultimately become your advocates. Here are key strategies to help you build a committed and engaged social
It helps businesses increase brand visibility, build relationships with their audience, engage directly with customers, and generate leads and sales. It’s a key tool for reaching large, targeted audiences. Social media marketing for businesses has become a crucial tool of all. Its importance goes beyond just being a trend; it has fundamentally changed the way brands communicate with their audiences. Social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok offer businesses the unique opportunity to engage directly with consumers in real-time, build meaningful relationships, and increase brand visibility. Here are some of the key reasons why social media
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Creating the right type of content to post on social media is crucial for success in your marketing strategy. It’s not just about posting frequently, but about sharing content that resonates with your audience, encourages engagement, and aligns with your business goals. A well-rounded social media strategy involves a variety of content types, each serving a specific purpose in building your brand, engaging followers, and driving conversions. The key is to maintain a balance between promotional
Engaging, relevant content like blog posts, infographics, videos, behind-the-scenes looks, user-generated content, and customer testimonials. A mix of promotional and non-promotional content works best. Social media marketing is a powerful tool for building brand awareness, engaging with customers, and driving sales, but it’s essential to understand that results don’t typically happen overnight. The timeline for seeing tangible outcomes from your social media marketing efforts depends on various factors, such as whether you are focusing on organic growth, paid advertising, or a combination of both. While paid campaigns can deliver quicker results, organic social media growth takes more time, often months,
Organic → Free, community-driven, builds long-term relationships. Paid → Paid placements, designed for quick results and precise targeting.The best strategy usually combines both for maximum impact.
Yes. While it may not generate instant sales like paid ads, organic social builds brand trust and nurtures customers over time—often leading to higher-quality conversions.
Not at all. Even with a smaller audience, if you’re engaging the right people, organic content can build meaningful relationships and influence purchasing decisions.
Yes—but it’s more competitive. Algorithms often prioritize paid ads, but valuable, consistent, and engaging organic content still gets reach—especially if it sparks interaction, shares, and saves.
Organic content builds trust and authenticity. It helps strengthen relationships with your audience, create brand advocates, and maintain a consistent online presence—all without direct ad spend.
The Frustrations Holding Your Business Back
Feeling Invisible Online
You’ve built a great business but when potential customers search online, they find your competitors instead of you. Whether you’ve tried marketing before and just wasted money, or you’re not sure where to start, watching others get the customers that should be yours is frustrating.
Uncertainty About Where to Begin
Online marketing is very complex and can feel overwhelming. There are so many platforms, strategies, and conflicting advice that it’s hard to know what’s right for your business. This uncertainty causes inaction or low commitment that rarely delivering the desired results.
Wasting Money on poor Marketing
For those who have tried marketing before, there’s nothing more discouraging than investing your money into campaigns that doesn’t bring any customers. Each disappointing result makes it harder to justify trying again, even though you know online visibility is essential for growth.
Now Imagine These Achievable Goals For Your Business
Being Found When Customers Are Looking
Imagine customers finding your business when they need your service. They search for services like yours, and there you are, at the top of Google, not buried on page ten. This is as simple as connecting with the customers when they need you.
Growing at a Pace That Works for You
Picture your business growing steadily, with a consistent flow of new customers at a pace you can manage. You control your marketing so you can stop overwhelming surges or disappointing droughts. Just predictable results that align with your growth targets.
Feeling Confident in Your Marketing Decisions
Envision running your business with the peace of mind that comes from knowing your marketing is working. No wondering if you’re wasting money. Instead, you get clear reports showing what’s working, what isn’t. We’ll even meet with you regularly to explain the results and together find the richest seams of gold within your marketing.
Our Digital Marketing Services
Strategic digital marketing services that deliver real results for small businesses. Each option below is designed to increase your visibility where it matters most and turn that visibility into growth for your business.
Web Design
Responsive wordpress website design that will look great and are easy for customers to navigate.
SEO
It’s not rocket science to rank high on Google organically. It just takes time & effort to insert the right words in the right places the right number of times, while making your SEO content read naturally.
Paid Marketing
Google ads allows you to instantly buy new traffic. We ensure that you are buying the right customers for the right price so you can make achieve your goals.
Tracking & Web Analytics
Google ads allows you to quickly buy new customers. The challenge is buying the right customers for the right price so you can still make a profit.
Social Media
Grow your brands awareness organically while building on your brands trust with social media will help deliver a higher return from all your marketing channels.
Here’s Your Clear Path to Growth
1.
It Starts with A Chat About Your Business
We start by listening to you. In a free, no pressure consultation, we’ll learn about your business, your customers, and your growth goals. This helps us understand exactly what you need – whether you’re new to marketing or have tried it before.
2.
Get a Simple, Practical Marketing Plan
Based on our conversation, we’ll create a straightforward marketing plan that makes sense for your business size and goals. We’ll explain everything in plain language, so you’ll know exactly what we’re doing and why it matters for your growth.
3.
Watch Your Business Grow
As your plan takes effect, you’ll start seeing more website visitors, more inquiries, and most importantly, more customers. We’ll provide regular, easy-to-understand reports so you can see exactly how your investment is paying off.
Ready for More Leads.
More Sales. Less Stress?
Struggling to get consistent enquiries? We’ve helped businesses just like yours drive more traffic, leads, and sales.
Case Studies
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New website with great functionality
Luwi Health Care
Aydogan Unal
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Dental Care
The Overview: The Luwi Health Care is a premier dental clinic with a presence in the UK and Turkey, specialising in providing dental tourism services. They tasked Click Return with a website design and…
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Streamline and more functional website design and branding
Body Sculpting Clinic
Zal
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Beauty Clinic
The Overview: The Body Sculpting Clinic is a Premium Non-invasive Beauty Clinic in London, providing an innovative approach to skin tightening and body sculpting treatments. They tasked Click Return with…
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Facebook page reach improved by 46.8% vs the previous year
Cambridge Clear Beauty
Mr Ahmad
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Plastic Surgeon
The Overview Cambridge Clear Beauty is led by an award-winning plastic surgeon, Tariq Ahmad. They help transform the lives of as many people as possible through a wide range of…
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21% increase in sales 2021 – 2022
Chambers Timber
Dave Timbear
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Timber Merchant
It was in the first few months of 2021 that we were approached by Chambers Timber – a family-run timber merchant servicing London. They had a website which wasn’t performing…
Testimonials / Reviews
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“This team is just the best, i have worded with them for over 10 years, I would highly recommend them, don’t hesitant “
Dave Timbear
London
Timber Merchant
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I dipped my toe in the water with Brad with the SEO of my previous website and later hired Click Return to also handle my Google Adwords. When I was ready to update my website they were the natural choice to create it. Brad advised on a WordPress template site that gave me the look I wanted but without the high costs of a bespoke site. I don’t think that anyone ever realises that it isn’t a bespoke site. I have had so many compliments from prospective clients about the website telling me that’s the reason they picked up the phone. I like to think some of that is the photographs of my work! However, I know it’s also to do with the way the site looks and functions. In it’s first year it brought a return that was many times my investment and it has done so every year since. The Click Return team have helped us learn to add to and change the website in house. This gives us control of the basic every day maintenance and means we only need to get the “big guns” in for the hard stuff. In regular phone/on-line meetings Brad advises and guides us with SEO and Adwords so things keep going the way that we need them to. Thanks Brad and Click Return.
Sam Coles
Leighton Buzzard
Lighting Designer
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I am so grateful for everything that Click Return has achieved with regard to my website. Having attempted to do it myself, I have to admit it was a complete mess. From beginning to end I was impressed with their expertise and professionalism. Everyone on the team was approachable, helpful, and friendly, attributes that were vital for a novice such as me, resulting in a website that far exceeded my expectations. I would highly recommend the training programme. It has given me the confidence to experiment and add to the website whenever needed and their monthly statistics highlight areas that may need improvement and more focus. The difference it has made to my business is tremendous, it will always be a work in progress but I know that help if needed, is only a phone call away. Thank you so very much to everyone on the team.
Peggy Stephanou
Waltham Cross
Jewellery
Why Choose Click Return
Experience
We have been helping our clients achieve online success for 20 years through paid advertising, Search Engine Optimisation and creating new websites. Our efforts have helped our clients generate a combined conversion value of over £250 million so you can be reassured we know what we are doing!
Trust
We are driven by the success of our clients, and sit regular Google exams to maintain our Google Partner status, ensuring all clients generate a big return! Don't just take our word for it though, we have plenty of client testimonials on our website which we encourage you to see.
Our Promise
At Click Return we are passionate about good marketing and believe all clients should make money online. That's why we promise quality digital marketing services that will actually make you money. We are confident about upholding this promise and don't believe in tying any client down to long term contracts.