Many of the clients we work with already had a website design and build before they come to us, as they knew they needed one but didn’t consider why they needed one. This failure to understand the goal of having a website led them to a website design and build that did not match their business needs.
Your business needs a website design and build like a plant needs the sun, but for those people who’ve been living under a layered formation of rocks, please continue reading on. In short, you need a website that generates business, sales, leads and also increases your brand value. That’s really all the convincing you’ll need, but for those same rock people, here are a few more reasons why:
Become more professional
Having a website instantly makes you come across as more professional. It’s not enough anymore to just have a physical brick and mortar store, where you have to rely on daily footfall potential. You also need a virtual store to place your business in front of the rapidly growing world of online search. Your customers want to have the option of being able to buy your products or services without physically having to come to your store. So why not give them that option?
The websites we create for our clients are search engine optimised and designed to provide their customers with all the information they need and answer all their queries, all before making an informed decision to purchase.
Search Engines will love your website
Having a website that has great search engine optimisation (SEO) creates a budding relationship with search engines (Google, Bing etc). It’s a, you scratch my back, and I’ll scratch your back, type of relationship that search engines have with all relevant websites. Essentially, search engines like Google want to feed their users with the most appropriate, relevant information, and this is where having a website comes into play.
For example, if your business is selling bicycles, search engines will place your website in the search results for users searching for bicycle-related queries. However, depending on whether they see your website pop up on their searches will come down to how good your search engine optimisation is. Reaching out to a digital marketing agency is a great way to make sure your website is expertly optimised—for those who want to focus solely on their business, and leave the technical stuff to the pros. Although, for those with an interest, here are just a few imperative requirements that Google requires of websites:
- Is your website structured well?
- Is the content on your website relevant?
- Do you update the content regularly?
Again, these are just some of the factors that search engines take into consideration to decide whether your website belongs on the first page of search engine results or not.
Showcase your products/services
Having a website allows you to show potential customers what they’ll be receiving if they choose you. The websites that we build and design for our clients both identify with their target audience—by showing their customers why they need the product or service and why their lives would be better off using said product or service.
This can also be achieved through reviews left by past customers. By having a reviews page prominently displayed on your website, you are able to establish social proof, in turn, increasing your credibility. The websites we build for our clients can sway their customers to purchase by viewing a positive review left by a past customer.
Compete with your competitors
Another reason why you need a website, simply put, is that your competitors have one. This is your chance to establish yourself as the leader in your industry, where it can place you in an advantageous position of acquiring the large pool of potential customers that exist online—allowing your business to be both everywhere and anywhere.
If your competitors are online, you can still establish yourself ahead of the pack by having the opportunity to build a website that’s completely different from your competitors. You can see where your competitors are lacking through competitor analysis and use that information to help show potential customers what makes your company stand apart.