ABL Circuits – Pay Per Click

We have been working with Click Return for a number of years now and they initially came to help us with our PPC advertising. We already had it set up, but we didn’t think it was working as well as it should, so we asked them to go through it and see how it could be improved. When Brad went through it, we realised that we were actually wasting around 40% of our budget on terms that were not related to PCB Manufacture – something we obviously wanted fixing straight away! Brad rectified this and then installed tracking onto our website so we were able to see where our conversions were happening. This was helpful because we could now see where our visitors were coming from and which keywords worked/didn’t work for us. Following on from this, we realised our site could be performing much better so we asked Click Return. Search Engine Optimisation was the answer and they began to optimise our pages to improve our site numbers and ultimately generate more organic traffic. The new site went live in April 2015 and we have seen a fantastic increase in business. Brad recently came to our factory and spent time filming me at various stages of our production process so that the videos could be uploaded throughout the next six months, which means that there will be new content on the site regularly without us having to worry about it – we can just get on with what we do best. From day one, we have had a first-rate working relationship with the team at Click Return and feel our requests are always handled promptly and efficiently, whether that be creating a Christmas message for our site, removing information that is out of date or answering all of our queries regarding our PPC. We would highly recommend Click Return to any company wanting to increase their online presence and get more customers!

Mark Leverett