Archives: FAQs
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What are negative keywords?
Negative keywords prevent your ad from showing for irrelevant searches. This helps you avoid paying for clicks that won’t convert.
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What is Click-Through Rate (CTR)?
CTR is the ratio of clicks to impressions, showing how often people click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging.
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What is the importance of mobile SEO?
Mobile SEO ensures your website is optimised for users on smartphones and tablets. With mobile-first indexing, Google predominantly uses the mobile version of your site for ranking.
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What is a 404 error and how does it affect SEO?
A 404 error means a webpage is not found. Multiple 404 errors can lead to poor user experience and negatively impact SEO. It’s important to fix or redirect broken links.
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What is technical SEO?
Technical SEO involves optimising the website’s backend structure, like improving page speed, mobile-friendliness, XML sitemaps, schema markup, and fixing crawl errors to help search engines index your site efficiently.
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Are you worried about being tied down to a long term Digital Marketing contract?
We don’t believe in tying customers down to a long term digital marketing contract which is why you have full control over your marketing. You can pause or stop at any time. Freedom and Flexibility: You’re in Control of Your Digital Marketing Investment At Click Return, we understand that commitment shouldn’t feel like confinement.…
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Are you worried about the cost of digital marketing?
Firstly it’s our firm belief that marketing is not a cost, it’s an investment. Secondly, we will conduct extensive market research which will give you a realistic forecasted spend and ROI for your budget, before you have spent anything. Finally, we will quickly be able to test and measure marketing performance and make recommendations to…
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Are you worried that you will not get the quality of marketing services you deserve?
We completely understand fears regarding the quality of marketing services that you will get. That’s why we made it a priority to attain Google Partner Status which means we have demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown our client base.…
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What is SEO and why is it important?
SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility in search engine results. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness.
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What is SEO content, and how do I create it?
SEO content is content that is created with the intention of ranking in search engines. It involves researching keywords, understanding user intent, and creating high-quality, valuable content that answers the searcher’s queries. SEO content should be well-structured, informative, and include relevant keywords naturally.