Archives: FAQs

What is the role of content marketing?

Content marketing focuses on creating valuable, relevant content to attract and engage a specific audience. Its goal is to build trust and credibility, which can lead to conversions or long-term customer relationships.

September 25, 2025
What is a sales funnel in digital marketing?

A sales funnel represents the steps a potential customer takes from initial awareness to making a purchase. It includes stages like awareness, interest, consideration, and decision-making, with digital tactics supporting each phase.

September 25, 2025
Do I need a social media marketing strategy?

Absolutely. A clear strategy with goals, target audience insights, content plans, and performance tracking is essential for success. Without a strategy, efforts can be disorganised and less effective.

September 25, 2025
Can social media marketing help with SEO?

Indirectly, yes. Social media can drive traffic to your site, and increased traffic can lead to better rankings. Social shares and engagement also help with brand visibility and authority, which can positively impact SEO.

September 25, 2025
How do I find my target audience on social media?

Analyse your current customer base, check competitor audiences, and use platform analytics to identify demographics, interests, and behaviours. You can also experiment with different types of content to see what resonates.

September 25, 2025
Can you redesign an existing website?

Yes, at Click Return websites can be redesigned to improve the user experience (UX), update the branding, or modernise the technology.

September 25, 2025
Can I integrate e-commerce functionality?

Yes, platforms like Shopify, WooCommerce, or custom-built solutions allow for secure online shopping and payment processing.

September 25, 2025
Will I Have a Secure Website?

Yes, security measures like SSL certificates, regular updates, and firewalls are implemented to ensure you have a secure website.

September 25, 2025
What is a landing page in PPC?

A landing page in PPC is the web page users are taken to after clicking on your ad. It’s essential for converting visitors into customers.

September 25, 2025
How long does it take to see results from PPC?

Results from PPC can be seen almost immediately after a campaign goes live, but optimising for the best performance may take a few weeks of data gathering and adjustments.

September 25, 2025