Archives: FAQs
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Do you provide website hosting and domain registration?
We can host your website, we use WPengine. Or can help you choose and set up reliable hosting and register your domain if you haven’t already. We also work with your existing hosting if preferred.
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Will my website be mobile-friendly?
Absolutely. All of our websites are fully responsive, meaning they’ll look and function great on desktops, tablets, and smartphones.
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Can I update the website myself after it’s built?
Yes! We use Gutenberg (Wordpress’s default page builder) and can provide basic training so you can easily update content, images, and blog posts on your own.
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What platform do you use to build websites?
We primarily use WordPress, the world’s most popular content management system, for its flexibility, scalability, and user-friendly interface.
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How long does it take to build a website?
The timeline varies depending on the project scope, but a typical brochure website takes 3–6 weeks. More complex sites, like e-commerce platforms, may take 6–12+ weeks.
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What is conversion tracking and why is it important for my business?
Conversion tracking is the process of measuring key actions users take on your website, such as purchases, form submissions, or calls. It provides insight into which marketing efforts are generating results, enabling data-driven decisions and maximising return on investment.
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How do I know if my current conversion tracking setup is accurate?
An accurate setup ensures all intended actions are tracked without duplication or data loss. Regular audits, test conversions, and reviewing analytics reports help verify accuracy and identify issues such as missing tags or misfired events.
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Which platforms can be integrated with conversion tracking (e.g., Google Ads, Facebook, LinkedIn)?
Conversion tracking can be integrated across various platforms including Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, Microsoft Ads, GA4, and CRM systems, providing a unified view of performance across channels.
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What types of user actions can be tracked as conversions on a website?
Commonly tracked conversions include form submissions, product purchases, phone calls, newsletter sign-ups, downloads, button clicks, video views and page views that indicate engagement or interest.
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Do I need Google Tag Manager to set up conversion tracking?
Google Tag Manager (GTM) is not required but is highly recommended. It simplifies the implementation and management of tracking tags, reduces reliance on developers, and allows greater flexibility for updates and testing.