What To Do Before and After Posting On Instagram

What To Do Before and After Posting On Instagram

Instagram is more than just a platform for sharing photos and videos—it’s a space for building connections, fostering engagement, and growing your brand. But success on Instagram doesn’t stop at hitting the “post” button. To truly make the most of your efforts, you need a strategy for what to do before and after posting on Instagram. Here’s how you can maximise engagement and ensure your content gets the visibility it deserves.

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Before Posting on Instagram

  1. Define Your Goals Before you post, be clear about what you want to achieve. Is it increased engagement, website traffic, or promoting a product? Tailor your content and caption to support your objective.
  2. Research Your Audience’s Active Times Posting when your audience is most active is crucial for visibility. Use Instagram Insights to determine when your followers are online and schedule your post for those peak times.
  3. Craft an Engaging Caption A strong caption can make or break your post. Include a compelling hook, use relevant hashtags, and add a clear call to action (CTA) like “Tag a friend who needs this!” or “Comment your thoughts below.”
  4. Use High-Quality Visuals Instagram is a visual platform, so ensure your image or video is eye-catching, well-lit, and aligns with your brand’s aesthetic. Avoid blurry or overly edited visuals.
  5. Engage Before Posting Spend 15-30 minutes engaging with your audience before posting. Like, comment, and respond to recent posts from your followers or industry accounts. This primes the algorithm and encourages reciprocity.
  6. Optimise Your Hashtags Research and use a mix of trending, niche, and branded hashtags. Aim for hashtags that are relevant to your content and audience but not overly saturated.

What To Do Before and After Posting On Insta

See how Click Return can drive more traffic to your website

  • Social Media Marketing: Amplify your key message, increasing traffic and sales.
  • Search Engine Optimisation: Grow your SEO traffic and enjoy visible results.
  • Pay Per Click Advertising: Smart paid strategies with guaranteed ROI.

After Posting on Instagram

  1. Engage Immediately The first hour after posting is critical for engagement. Respond to comments, thank people for their feedback, and start conversations to boost your post’s visibility.
  2. Share to Your Stories Amplify your post’s reach by sharing it to your Instagram Stories. Add stickers, GIFs, or a CTA encouraging viewers to check out your new post.
  3. Monitor Performance Keep an eye on your post’s analytics. Track metrics like likes, comments, shares, and saves to understand what resonates with your audience.
  4. Engage With New Followers If your post attracts new followers, send them a welcome message or interact with their content to create a stronger connection.
  5. Continue the Conversation Don’t let the engagement stop. Ask follow-up questions in the comments or use Instagram Stories to poll your audience on topics related to your post.
  6. Cross-Promote Your Content Share your post on other platforms like Facebook, Twitter, or LinkedIn to drive more traffic and engagement.

What To Do On InstagramConsistency is Key

The most successful Instagram strategies require consistent effort. Engaging before and after posting on Instagram not only boosts your content’s reach but also strengthens your connection with your audience. Over time, this approach helps build a loyal community that supports your brand.

At Click Return, we help businesses like yours optimise their Instagram strategies and drive meaningful results. Let us help you turn likes into leads and followers into customers. Contact us today to learn more!

See how Click Return can drive more traffic to your website

  • Social Media Marketing: Amplify your key message, increasing traffic and sales.
  • Search Engine Optimisation: Grow your SEO traffic and enjoy visible results.
  • Pay Per Click Advertising: Smart paid strategies with guaranteed ROI.