One of the most engaging and effective ways to connect with your audience during the Easter season is by encouraging and sharing user-generated content (UGC). UGC refers to any content—such as photos, videos, reviews, or stories—created and shared by your customers or followers, rather than by your brand. It not only promotes authenticity but also builds a sense of community, trust, and excitement around your product or service. Leveraging UGC during holidays like Easter adds a seasonal flair to your marketing and offers a great opportunity to showcase your brand through the eyes of your customers.
Why User-Generated Content Works So Well
User-generated content is seen as more authentic and trustworthy than traditional advertising. Consumers today are more likely to trust recommendations and real-life experiences shared by other users than they are to trust branded content alone. By sharing posts from your customers that include your Easter-themed products or services, you’re essentially allowing your audience to do your marketing for you—while also making them feel valued and seen.
In addition, UGC drives engagement. When followers see that you’re actively featuring customer content, they’re more likely to interact with your posts, tag your brand, and use your hashtags, increasing your visibility and reach organically.
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How to Encourage UGC During Easter
Start by creating a campaign centred around a specific Easter theme. This could be as simple or as creative as you like, depending on your brand identity. Here are a few actionable ideas:
Launch an Easter Hashtag Campaign
Come up with a unique and catchy hashtag related to both Easter and your brand. For example, if you sell baking products, you could use something like #EasterBakesWith[BrandName]. Encourage customers to share their Easter creations using your products, and ask them to tag you and use the hashtag for a chance to be featured on your social media or website.
Run an Easter Photo Contest
Incentivise participation by hosting a themed photo contest. Invite users to share photos of how they’re celebrating Easter with your product or service. For instance, if you run a coffee shop, you could ask followers to post a photo of their favourite spring drink or seasonal pastry with an Easter twist. Offer a prize – like a gift card, discount, or free product – for the best or most creative entry. Make sure the rules clearly state that entries must tag your account and use your campaign hashtag.
Feature Daily or Weekly UGC Spotlights
Throughout the Easter season, regularly feature user content on your feed or Stories. Create a series like “Easter Fan Fridays” where you spotlight one customer post each week. This keeps your campaign active and gives followers a reason to keep tagging and posting about your brand.
Create UGC-Friendly Content Prompts
Sometimes users just need a little inspiration. Share prompts that spark creativity and make it easy for your audience to participate. For example, if you’re a fashion retailer, post prompts like “Show us your best Easter Sunday outfit featuring pieces from our spring collection!” or “How are you accessorising with pastel tones this Easter?”
Use Templates and Stickers
Provide Easter-themed Instagram Story templates or branded stickers that users can add to their posts. These tools make it easier for your audience to create content that fits your campaign and subtly reinforces your branding.
Collaborate with Influencers or Loyal Customers
Kickstart your UGC campaign by partnering with influencers or loyal customers to create sample posts that others can follow. Their content will set the tone and provide a strong visual example of what you’re looking for.
Where to Share User-Generated Content
Once your audience starts submitting content, share it across your platforms to amplify the campaign. Here’s how to make the most of it:
- Instagram Stories and Highlights: UGC is perfect for Stories. Create an Easter-specific highlight to keep this content easily accessible even after the holiday ends.
- Feed Posts and Carousels: Curate multiple pieces of UGC into carousel posts to show off different ways customers are engaging with your brand.
- Facebook and Twitter: Share the content across all your active social platforms. Tag the original creators and thank them to build goodwill.
- Website Gallery or Blog: Feature the best UGC in a seasonal gallery or blog post on your website. This not only builds SEO value but also encourages users to visit your site to see if they’ve been featured.
- Email Newsletters: Incorporate UGC into your Easter email campaigns. Show how real customers are using your products for the holiday to inspire purchases.
Tips for Managing UGC Properly
Before using someone’s content, always ask for permission unless your campaign’s terms clearly state how submissions will be used. It’s best practice to DM the user or comment on their post with a friendly message asking if it’s okay to feature them. Most people are happy to be highlighted, especially by a brand they love.
Also, give credit! Tag the original creator in your posts and captions. This recognition not only fosters positive relationships but also encourages others to participate.
See how Click Return can drive more traffic to your website
- Social Media Marketing: Amplify your key message, increasing traffic and sales.
- Search Engine Optimisation: Grow your SEO traffic and enjoy visible results.
- Pay Per Click Advertising: Smart paid strategies with guaranteed ROI.
Final Thoughts
Easter presents a prime opportunity to spark creativity and build community through user-generated content. By encouraging your followers to share how they’re celebrating with your brand, and then proudly featuring their posts, you create a festive, collaborative atmosphere that’s both fun and strategic. It’s a win-win: your brand gains authentic marketing content, and your audience feels included, valued, and inspired to engage.
So this Easter, don’t just talk to your customers – talk with them. Celebrate the season by turning your audience into your best brand ambassadors, one creative post at a time.
Unlock the potential of your business by contacting Click Return today to learn more about how we can help with your User-Generated Content.
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