Fresh, engaging content is vital for your website’s SEO and to keep your customers coming back to your site. It also helps keep your social media channels up to date, linking to your site and sending more customers to your blog pages to find out more. The struggle many companies have, however, is knowing how to blog and what to blog about.
How to blog and what to consider…
Your audience – understand who your audience is. What will they want to hear about from you? What are they interested in? Tell them something they might not know about you or your industry, information they may want to repeat to their friends or colleagues.
Topic – using a content twister can help with this and generate ideas for a whole year without having to think too much about it.
Working title – it is important (as with any webpage) that your blog post title includes the vital keywords that you are hoping to be found for when your audience searches for them. Your working title may change by the time it goes live but it will help keep you focussed on the subject of your blog.
Outline – write a brief outline of what you would like to include and to keep you on track, for example: What are you going to be talking about in the post? Why are you telling them this information? How can they use it? Where can they find out more? Do you have any similar blogs that may interest them?
Writing your blog post – use your outline to help you write your post. Remember to include those important keywords and synonyms. Aim to write at least 200 words, ideally 300.
Links – to other, relevant pages on your site and also any external sites that may be of interest to your audience. These links will all help with your search engine optimisation.
Call to Action – what do you want your readers to do once they have read your blog? Buy a product? Read more blogs? See what services your company offers? Sign up to a mailing list? How will they benefit from one of these?
Optimise your blog – include a meta description (a brief sentence about what the page is about, including your keywords and approximately 160 characters); page title and headers (again including your keywords); alt text on images (including keywords).
Once your blog is live, put a link to it on your social media pages or integrate your pages with your site to ensure your blog posts are automatically added to your social media accounts.
Now you have an idea about how to blog, look out for our next article about what to blog about!