Category: Social Media Strategy

Different platforms have different image dimension requirements, and you’ll need to abide by these requirements to maximise your content.

A brand’s strategy should define its marketing goals and show how it can achieve them by bringing the brand purpose to life. Everything begins with your brand’s unique value proposition and a clear articulation of your core customers.

The shift to eCommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social…

[vc_row][vc_column][vc_column_text] Every brand needs a great storyteller – someone who can create engaging content that resonates with their target audience. If we think back a decade ago, content marketing was on a much smaller scale because there were only a few channels to target audiences. Now content requires seamless execution using a comprehensive and consistent content strategy that is supported throughout…