Category: SEO
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Mastering Google Business Profile UTM Tracking in GA4
Key Takeaways Without UTMs, your GBP traffic is invisible. Clicks from your profile often get lumped into “organic” or “direct” in Google Analytics, making it impossible to measure the true value of your local SEO efforts (Google Analytics Help). Structure your parameters wisely. Use utm_source=google, utm_medium=organic, and a clear utm_campaign (e.g., gbp-posts) as your baseline.…
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Tracking ChatGPT Traffic in GA4: Why It Matters for Your Business
Key Takeaways ChatGPT traffic is measurable, but only if you set it up correctly. OpenAI automatically appends utm_source=chatgpt.com to links clicked in ChatGPT search, making it possible to isolate this traffic in Google Analytics 4 (GA4) using session source filters. However, some visits may still appear as “Direct” if users copy and paste links or…
