Skip to content
Click Return Digital Marketing Services

Click Return

More Clicks, More Customers, More Profit

  • Website Design
    • Website Design
    • Website – Design & Build Packages
    • Ecommerce Website
  • Digital Marketing Services
    • Pay Per Click
    • Search Engine Optimisation
    • Social Media Advertising
    • Graphic Design
  • Meet The Click Return Team
  • Testimonials
    • Contact Us
    • Case Studies
    • Blog
    • Feedback
    • FAQ’s
  • Schedule a call

Category: Microsoft Ads

  • Home
  • Microsoft Ads
Google Ads Bidding

Understanding Google Ads Bidding: A Simple Explanation

Understanding Google Ads Bidding: A Simple Explanation

1 March 20255 March 2025 james
Google Ads is one of the most powerful online advertising platforms, allowing businesses to reach their target audience effectively. However,… Continue Reading Understanding Google Ads Bidding: A Simple Explanation
Bidding
a city skyline with Brand Guidelines - March 2025 written on it

Update Your Google Ads Brand Guidelines Before AI Takes Over

Update Your Google Ads Brand Guidelines Before AI Takes Over

19 February 202522 April 2025 jamesg

Last Chance: Update Your Google Ads Brand Guidelines Before AI Takes Over Hey there, marketers and business owners! Let’s talk… Continue Reading Update Your Google Ads Brand Guidelines Before AI Takes Over

Adverts, Google Ads, Latest Trends, PPC
Microsoft Ads - Click Return

Microsoft Ads Unveils Insights Navigator

Microsoft Ads Unveils Insights Navigator

23 May 202430 May 2024 james

Microsoft Ads Unveils Insights Navigator: A Look at Faster and Easier Performance Data Access For advertisers today, quick and insightful… Continue Reading Microsoft Ads Unveils Insights Navigator

Microsoft Ads

Digital Marketing Services

  • Website Design/Build
  • Ecommerce Website
  • Pay Per Click Advertising
  • Search Engine Optimisation Consultants
  • Graphic Design
  • Social Media Advertising

Digital Marketing Agency

  • Testimonials
  • Case Studies
  • Blog
  • FAQ’s
  • Contact Us
  • Feedback

Google Rating
Based on 62 reviews

Digital Marketing

SEO & PPC For Teacher Recruitment
SEO & PPC For Timber Merchants
SEO & PPC For Health Care
SEO & PPC For Hospitality Recruitment
SEO & PPC For Property Conservation
SEO & PPC For Business Coaching
SEO & PPC For Broadcast Services
SEO & PPC For Property Management
Website Build For Photographer
Website Build For Solar Panel Installation
Website Build For Beauty Clinic
Website Build For Bespoke Clothing
Website Build For Dental Healthcare
Website Build For Security Systems
Website Build For Electrical Services
Website Build For Business Networking

Accreditation

Google Partner Click ReturnClick Return Bing Accredited ProfessionalBNI Business Networking HertfordshireMembers of Networking Group Hertfordshire

Contact Us

enquiries@clickreturn.co.uk

0208 441 2220

Highstone Business Centre,
Highstone House,
165 High Street,
Barnet,
EN5 5SU

Follow Us

Copyright © 2025 Click Return Privacy Policy   -   Cookie Policy Built by Click Return

Choose the Google Ads / PPC option that best suits you:

We charge by the time we need to setup and manage your campaign effectively.
How long we need is directly related to how many different campaigns & adgroups are needed.
Ideally we need an adgroup for each service, product or business location.

Our hourly rate is £115.50/h

Size Hrs/m Setup
Hours		 PPC Spend No. of Adgroups
(products / services / locations)
Small 1 3 any up to 4
Medium 2 4 any 5 – 12
Large 4 6 any 12 – 24
Extra large 8 10 any 24+

Click here to learn more about how we calculate our Pay Per Click Advertising Management Price.

I’ve got it. How do I know if it is set up correctly?

 

Google Analytics setup is essential for accurate data analysis and informed decision-making. Depending on your needs, you may want to assess specific aspects such as conversion tracking which can then be linked to paid ads. 

Choose the option that aligns with your requirements:

Full Setup: 

  • Google Analytics 4 property setup 
  • Tracking code installation 
  • Conversion goals to track key actions (e.g., form submissions, purchases).
  • E-commerce tracking if you have an online store.
  • Integration with Google Ads and other platforms:
  • Ability to perform in-depth reporting and analysis

Conversion Setup Only: 

(Already have a GA4 property set up and tracking code installed on your website)

  • Conversion goals to track key actions (e.g., form submissions, purchases).
  • E-commerce tracking if you have an online store.
  • Integration with Google Ads and other platforms:

Why do I need a Review Meeting?

 

Regular review meetings are essential to ensuring your digital marketing strategy aligns with your goals and evolves with industry trends. Choose the frequency that best suits your business needs:

Quarterly: Ideal for businesses with steady growth. Review and adjust strategies every three months to capitalise on successes and address challenges.

Bi-Monthly: Suitable for businesses experiencing moderate growth or looking to make more frequent adjustments to stay agile in a competitive landscape.

Monthly: Recommended for dynamic businesses in rapidly changing industries. Stay proactive by reviewing and adapting strategies monthly for optimal performance.

Reporting Only: While regular reviews are beneficial, you may opt for no scheduled meetings. All of our marketing clients receive marketing and progress reports. 

Review meetings provide an opportunity to analyse performance, discuss insights, and make data-driven decisions to keep your digital marketing efforts on track. Select the frequency that aligns with your business’s pace and objectives.

 

How will this benefit my website?

 

Incorporating a Google Reviews Plugin into your website offers numerous advantages, enhancing your online presence and credibility while attracting more customers. Here’s how it can benefit your website:

Highlight your outstanding reputation to increase sales. Feature Google Business reviews directly on your product pages to make the most of your positive feedback and attract more customers. By showcasing the ratings and reviews on your website, you can demonstrate the satisfaction of your clients, enticing visitors to explore your offerings.

Many people underestimate the impact of Google reviews. With consumer demand for transparency growing, more than 80% of individuals now rely on online reviews to assess a product’s quality or a company’s credibility. Integrating a Google ratings widget into your website can enhance trust among your customers.

Our Google Reviews Plugin comes at a one-off setup cost of £100 and a £10/month payment thereafter. This affordable investment provides ongoing benefits, helping you maintain a positive online reputation and attract new customers consistently.

By integrating a Google Reviews Plugin, you can leverage the power of positive customer feedback to build trust, enhance your brand reputation, and drive sales on your website effectively.

How do I know what Size SEO Campaign I Need?

 

Choosing the right size SEO campaign is crucial for optimal results. Consider the scale of your online presence, business goals, and competition.

Small (2 hours/month): Ideal for start-ups or localised businesses with minimal online competition. Focuses on essential optimisations.

Medium (4 hours/month): Suited for growing businesses targeting broader audiences. Balances core SEO tasks with a bit more depth.

Large (8 hours/month): Recommended for established businesses aiming for significant online visibility. In-depth strategies and comprehensive optimisations.

Extra Large (16 hours/month): Tailored for enterprises with extensive online presence and high competition. Comprehensive SEO strategies, in-depth analysis, and continuous refinement.

Remember, each size includes a setup tailored to its scope, ensuring a strong foundation for your SEO efforts. If you’re unsure, our experts can help guide you to the most effective campaign size based on your specific needs.

Do I need Shopping Ads?

 

Whether you’re a small retailer or a large e-commerce business, shopping ads can help you reach your target audience, showcase your products and drive sales effectively. Choose the campaign size that aligns with your objectives and resources to make the most out of your shopping ad campaigns:


Small (0.5 hours/month):

  • Test the effectiveness of shopping ads with minimal investment.
  • Showcase a select range of products to a targeted audience.
  • Explore the potential for increased visibility and sales without a significant time commitment.

 


Medium (1 hour/month):

  • Expand your product catalogue and reach a broader audience segment.
  • Drive qualified leads and conversions with optimised shopping campaigns.
  • Increase brand visibility and compete more effectively in the online marketplace.

 


Large (2 hours/month):

  • Scale your advertising efforts to showcase a wider variety of products and attract more potential customers.
  • Dominate search engine results pages (SERPs) with multiple product listings and ad placements.
  • Implement advanced targeting and optimization strategies to maximise return on investment (ROI).

 


Extra Large (4 hours/month):

  • Establish a dominant presence in the e-commerce space with extensive shopping ad campaigns.
  • Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
  • Drive substantial traffic, leads, and conversions, resulting in significant business growth and ROI.

 

Why do I need PPC?

 

Integrating Bing Ads Pay-Per-Click (PPC) campaigns into your marketing mix, you can diversify your online advertising efforts and reach potential customers who may not be reachable through other channels, such as Google. Choose the campaign size that aligns with your objectives and budget to maximise the impact of your Bing Ads campaigns:


Small (0.5 hours/month):

  • Reach a targeted audience with minimal investment.
  • Tap into a different user demographic than other search engines, potentially reaching untapped markets.
  • Test the effectiveness of Bing Ads with a low-risk, cost-effective campaign.


    • Medium (1 hour/month):

  • Expand your reach to a broader audience while maintaining affordability.
  • Capitalise on Bing’s user base to generate qualified leads and conversions.
  • Experiment with different ad formats and targeting options to optimise performance.


    • Large (2 hours/month):

  • Scale your advertising efforts on Bing to increase visibility and engagement.
  • Dominate search engine results pages (SERPs) with multiple ad placements.
  • Implement advanced targeting strategies to reach high-intent audiences effectively.


    • Extra Large (3 hours/month):

  • Establish a significant presence on Bing with extensive PPC campaigns.
  • Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
  • Drive substantial traffic, leads, and conversions, resulting in significant business growth and ROI.

    • Why do I need PPC?

     

    Regardless of your business size, investing in Facebook and Instagram Pay-Per-Click (PPC) advertising can help you achieve your marketing objectives, from increasing brand awareness to driving conversions and revenue.

    Choose the PPC campaign size that aligns with your budget and goals to make the most out of your advertising efforts on these platforms.

    Small (1 hour/month):

    • Reach a targeted audience with a limited budget.
    • Drive immediate traffic and engagement to your Facebook and Instagram profiles.
    • Increase brand visibility and awareness among specific demographics or interest groups.

    Medium (2 hours/month):

    • Expand your reach to a broader audience segment while maintaining cost-effectiveness.
    • Generate qualified leads and conversions through targeted ad campaigns.
    • Test different ad formats and targeting options to optimise performance.

    Large (4 hours/month):

    • Scale your advertising efforts to reach a larger audience and achieve more significant results.
    • Dominate the news feeds of your target audience with multiple ad placements.
    • Implement advanced targeting and retargeting strategies for enhanced engagement and conversion rates.

    Extra Large (8 hours/month):

    • Establish a dominant presence on Facebook and Instagram with extensive ad campaigns.
    • Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
    • Drive substantial traffic, leads, and conversions, resulting in significant business growth and ROI.

    Why do I need PPC?

     

    Whether you’re a small start-up or a large enterprise, Pay-Per-Click (PPC) search advertising can help you achieve your marketing objectives, from increasing website traffic to driving conversions and revenue.

    Choose the PPC option that best suits your business size and objectives to unlock the full potential of Google Ads:

    Small (1 hour/month):

    • Reach a targeted audience within a limited budget.
    • Generate immediate traffic to your website or landing pages.
    • Increase brand visibility and awareness in specific geographic areas or niche markets.

    Medium (2 hours/month):

    • Expand your reach to a broader audience while maintaining cost-efficiency.
    • Drive qualified leads and conversions through targeted advertising campaigns.
    • Test and optimise ad performance to maximise return on investment (ROI).

    Large (4 hours/month):

    • Scale your advertising efforts to reach a larger audience segment.
    • Dominate search engine results pages (SERPs) with multiple ad placements.
    • Implement advanced targeting and optimisation strategies for increased effectiveness.

    Extra Large (8 hours/month):

    • Establish a dominant presence in your industry or market.
    • Launch extensive PPC campaigns across multiple platforms and ad formats.
    • Drive significant traffic, leads, and conversions at scale, resulting in substantial business growth.

    Why do I need Remarketing?

     

    By leveraging Google Remarketing Display campaigns, you can effectively reconnect with potential customers who have already shown interest in your products or services. Choose the campaign size that aligns with your objectives and budget to make the most out of your remarketing efforts and drive valuable conversions:


    Small (0.5 hours/month):

    • Re-engage website visitors who have shown interest but haven’t converted.
    • Increase brand recall and stay top-of-mind with a modest investment.
    • Test the effectiveness of remarketing with a low-risk, cost-effective campaign.

     


    Medium (1 hour/month):

    • Expand your remarketing reach to a broader audience segment while maintaining affordability.
    • Drive qualified leads and conversions by targeting users who have previously engaged with your website.
    • Experiment with different ad creatives and messaging to optimise remarketing performance.

     


    Large (2 hours/month):

    • Scale your remarketing efforts to reach a larger audience and achieve more significant results.
    • Dominate the display landscape with multiple ad placements to reinforce brand messaging.
    • Implement advanced targeting strategies to focus on high-intent audiences and increase conversion rates.

     


    Extra Large (4 hours/month):

    • Establish a dominant presence in the display advertising space with extensive remarketing campaigns.
    • Leverage comprehensive targeting options and ad formats to maximise reach and engagement.
    • Drive substantial traffic, leads, and conversions by re-engaging with users throughout their purchase journey.

     

    How will this benefit my website?

     

    Investing in content creation offers numerous benefits for your website’s performance and overall online presence. This can lead to you effectively engaging your audience, improving search engine rankings, and driving organic traffic to your website. Choose the campaign size that aligns with your content goals and resources to reap the full benefits of a robust content strategy:


    Small (3 hours/month):

    • Regularly publish blog posts to provide valuable information and insights to your audience.
    • Enhance your website’s authority and credibility by covering relevant topics in your industry.
    • Improve search engine rankings by targeting competitive keywords and increasing organic traffic.

     


    Medium (4 hour/month):

    • Expand your content strategy to cover a broader range of topics and audience interests.
    • Increase engagement and social sharing with compelling and informative blog posts
    • Strengthen your website’s relevance and visibility in search engine results pages (SERPs) by regularly updating and adding new content.

     


    Large (7 hours/month):

    • Develop comprehensive and in-depth blog posts to establish thought leadership and expertise in your niche.
    • Enhance user experience and retention with a diverse range of content formats, such as articles, infographics, and videos.
    • Drive significant organic traffic and attract backlinks from other websites by consistently producing high-quality content.

     


    Extra Large (14 hours/month):

    • Implement an extensive content strategy to cover a wide range of topics and target audience segments.
    • Leverage advanced SEO techniques and keyword research to optimise content for maximum visibility and impact.
    • Dominate search engine rankings and establish your website as a go-to resource in your industry through regular, high-volume content creation.

     

    How will social media improve my business’ performance?

     

    By investing in social media management, you can improve brand awareness, foster customer loyalty, and drive business growth. Choose the campaign size that aligns with your business goals and resources to unlock the full potential of social media for your business:

    Small (2 hours/month):

    • Establish a consistent presence on social media platforms to engage with your audience.
    • Increase brand visibility and awareness among your target audience.
    • Drive traffic to your website or landing pages through strategic content sharing and promotion.

    Medium (5 hours/month):

    • Expand your social media reach and engagement with more frequent and diverse content.
    • Build stronger relationships with your audience through interactive posts, comments, and messages.
    • Implement basic social media advertising campaigns to amplify your reach and attract new followers.

    Large (8 hours/month):

    • Develop a robust social media strategy focused on driving conversions and generating leads.
    • Create high-quality content tailored to your audience’s preferences and interests.
    • Leverage advanced social media analytics to track performance and optimise your campaigns for maximum impact.

    Extra Large (16 hours/month):

    • Establish your business as a thought leader and industry authority through comprehensive social media management.
    • Implement advanced engagement tactics such as influencer partnerships and user-generated content campaigns.
    • Drive significant traffic, leads, and conversions through targeted social media advertising and promotional activities.


    Reserve Your Place

    Please send me a personalised keyword workbook..

    Google Rating
    Based on 62 reviews
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie Settings Accept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    __cfruidsessionCloudflare sets this cookie to identify trusted web traffic.
    cookielawinfo-checkbox-advertisement1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    JSESSIONIDpastUsed by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
    LS_CSRF_TOKENsessionThis cookie is set by the provider Cloudflare. This cookie is used for the purpose of website security that is Cross-Site-Request forgery prevention. It is used to identify the trusted web traffic.
    OptanonConsent1 yearOneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.
    PHPSESSIDThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    CookieDurationDescription
    sc_anonymous_idneverThe cookie is set by SoundCloud and is used to enable SoundCloud player.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
    _ga_HKRVHHSEEB2 yearsThis cookie is installed by Google Analytics.
    _gat_UA-44711082-11 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
    _gcl_au3 monthsThis cookie is used by Google Analytics to understand user interaction with the website.
    _gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
    CONSENT16 years 5 months 22 days 10 hoursThese cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    _fbp3 monthsThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
    b3e783bb62This cookie is set by the provider Zoho. This cookie is used for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform.
    fr3 monthsThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
    IDE1 year 24 daysUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
    NID6 monthsThis cookie is used to a profile based on user's interest and display personalized ads to the users.
    test_cookie15 minutesThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
    VISITOR_INFO1_LIVE5 months 27 daysThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
    YSCsessionThis cookies is set by Youtube and is used to track the views of embedded videos.
    yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    _calendly_session21 daysNo description available.
    _zcsr_tmpNo description available.
    clickreturn-_zldp2 yearsNo description
    clickreturn-_zldt1 dayNo description
    m2 yearsNo description available.
    sessiontokenNo description available.
    yt-remote-connected-devicesneverNo description available.
    yt-remote-device-idneverNo description available.
    zld54076000000002052state5 minutesNo description
    Save & Accept
    Powered by GDPR Cookie Compliance WebToffee Logo