Category: Google Ads
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CPC Inflation in 2025: How It’s Reshaping Digital Ad Strategies
Key Takeaways CPC inflation outpaces general inflation in many industries, with some sectors seeing 10-16% annual increases Industry matters: Legal, dental, and travel sectors face the steepest Google Ads pricing trends Automation & competition fuel costs: Smart Bidding and crowded auctions drive paid search inflation Actionable strategies exist: Long-tail keywords, ad relevance, and platform diversification…
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Update Your Google Ads Brand Guidelines Before AI Takes Over
Last Chance: Update Your Google Ads Brand Guidelines Before AI Takes Over Hey there, marketers and business owners! Let’s talk about something urgent—Google Ads is rolling out a major update that could literally change how your brand looks online. If you don’t update your Google Ads brand guidelines by March 2025, Google’s AI will start…
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How AI-Driven SERPs Are Rewriting the SEO Playbook
How AI-Driven SERPs Are Rewriting the SEO Playbook (and What You Need to Do About It) Picture this: You’ve spent months optimising your website for that coveted #1 spot on Google. Traffic’s rolling in, leads are converting and life is good. Then, seemingly overnight, your organic traffic plummets. What happened? Google changed the game. Again.…
