Category: Digital Marketing

Starting this weekend, we’ll send you a short email every day for 12 days with a small, practical marketing win you can tick off in 10–15 minutes. No jargon, no big projects – just simple actions that will help you: By the end of the 12 days, you’ll have: Think of it as a mini…

Welcome to Day 1 of our 12 Days of Click-Wins – simple actions you can take to set your marketing up for a better 2026. Today’s win is easy and powerful: ask for a review. Pick one happy customer (or a small handful) and send a quick message asking if they’d be willing to leave…

Day 2’s Click-Win is all about avoiding confusion over the festive period. Take five minutes today to check that your opening hours are correct everywhere you appear online: If you’re closing or running reduced hours over Christmas and New Year, make that really clear. It saves wasted journeys, missed calls and “Are you open?” messages.…

Today’s Click-Win is about the words that nudge people to take action – your call to action (CTA). On many websites we see the same vague phrases: They don’t tell visitors what will actually happen next. Today, choose one key page (or your homepage) and test a clearer, more specific CTA. For example: Update your…

Day 4’s Click-Win is visual: update your Google Business Profile with a fresh photo. When people search for your business, they’ll often see your Google listing before they ever see your website. A recent, genuine photo makes you feel real and trustworthy. Today, upload at least one new image: Avoid stock photos if you can…

Today’s Click-Win is to refresh your Google Business Profile description. In 2–3 short sentences, you want to make it very clear: For example: “We are [Business Name], a [location]-based [type of business] helping [ideal customer] with [main services]. Call us today for a free quote.” Log into your Google Business Profile, find the business description…

Most people will look you up on their phone before they ever sit at a laptop. So today’s Click-Win is simple: visit your own website on your mobile. When you do, ask yourself: Make a quick list of anything that feels clunky, confusing or slow. You don’t have to fix everything today, but knowing what…

Reviews are like gold dust – and most of us only ask once. Today’s Click-Win is to politely follow up with anyone who said they’d be happy to review you but never quite got round to it. You can keep it warm and light: “Just a quick nudge – if you’re still happy to leave…

Today’s Click-Win: use the Q&A / FAQ section on your Google Business listing. Think about the questions you get over and over again, such as: Add a few of these questions and simple, clear answers to your Google listing. This helps potential customers feel informed and reassured before they contact you, and saves you time…