The Overview:
A leading luxury travel villa rental company (The Luxury Travel Book) approached us to maximise their online lead generation through strategic Google Ads and Microsoft Bing Ads campaigns. Their goal was to increase conversions, improve ad efficiency, and sustain long-term growth in a competitive market.
The Strategy:
We developed a highly targeted paid search strategy, focusing on:
✅ Keyword Research & Audience Targeting – Ensuring ads reached high-intent users actively searching for their services.
✅ Campaign Structure Optimisation – Refining ad groups, keyword match types, and negative keywords to improve efficiency.
✅ Conversion Rate Focus – Crafting compelling ad copy and optimising landing pages to drive inquiries and sales.
✅ Ongoing Bid & Budget Management – Ensuring the best return on ad spend (ROAS) by adjusting bids based on performance data.
✅ A/B Testing Ads – A/B Testing ads, and serving the highest performing ad. Experimenting with pinned headlines and descriptions, and new ad copy.
The Outcome:
298 conversions in the past 3 months, with an impressive 7.72% conversion rate across all campaigns.
The Mallorca campaign performed exceptionally well, achieving a 12.22% conversion rate and 55 conversions.
Over the past year, the client has generated 1,272 conversions, maintaining a strong 8.08% conversion rate.
The client has seen consistent growth, improved ad performance, and a steady flow of high-quality leads—all thanks to our data-driven PPC strategy.
