Today’s Click-Win is to refresh your Google Business Profile description.
In 2–3 short sentences, you want to make it very clear:
- Who you help
- What you do
- Where you’re based
- What you’d like people to do next
For example:
“We are [Business Name], a [location]-based [type of business] helping [ideal customer] with [main services]. Call us today for a free quote.”
Log into your Google Business Profile, find the business description section and rewrite it in simple, everyday language your customers would actually use.
This helps Google understand you better, and it makes it easier for potential customers to see if you’re what they’re looking for.
If you’d like a second pair of eyes on your description, get in touch – we’re happy to tweak it.

