Workbooks for Our Free 6 Week
Digital Marketing Course
Starts
Various Dates
Where
Online through Zoom Video Conferencing
- Week 1. Target Market
- Week 2. Test & Measure
- Week 3. Marketing Channels
- Week 4. Focus Keywords
- Week 5. Build Reputation
- Week 6. Google My Business
Workbooks for Our Free 6 Week Digital Marketing Course
Week 1
- Target Market
- Sector
- Size
- Geography
- Customer Avatar
- The Why Stack
- Demographics
- Your Offer
Week 2
- Test & Measure
- Home Page
- Thank You Page
- Social Proof
- Calls To Action – R.A.G.
- Lead Magnet
Week 3
Marketing Channels
- Google Organic
- Google Paid
- Social Media Organic
- Social Media Paid
- Referral Programme
Week 4
Custom Workbook
- Focus Keywords
- Analysis
- Focus
- Advertising
- Copy for SEO
- Catch up from the previous 3 weeks
Week 5
Build reputation and double online enquiries
- Testimonials
- Reviews
- Case Studies
- Accreditations
- Awards
- Community
Week 6
Why is Google My Business (GMB) so important?
Improve your GMB page:
- Company name
- Categories
- Address
- Description
- Logo & photos
- Opening hours
- Website & phone number
- Products
- Posts
- Messaging
- Q&A
- Reviews & responses
GET EXTRA CREDITS: Reading list……
The Jelly Effect
by Andy Bounds.
The Snowball Effect
by Andy Bounds.
Marketing Made Simple
by Donald Miller.
Building a Story Brand
by Donald Miller.
Why wait? Book a call with Brad for a taster session where together you’ll both brainstorm a plan.
