Specsavers – Testimonial
Digital Marketing Insight
Gained some valuable insight from today’s speakers.
David Strang, Specsavers
More Clicks, More Customers, More Profit
Gained some valuable insight from today’s speakers.
David Strang, Specsavers
Google Analytics setup is essential for accurate data analysis and informed decision-making. Depending on your needs, you may want to assess specific aspects such as conversion tracking which can then be linked to paid ads.
Choose the option that aligns with your requirements:
Full Setup:
Conversion Setup Only:
(Already have a GA4 property set up and tracking code installed on your website)
Consider your business objectives, target audience, and available resources when selecting the size of your PPC campaign. By choosing the right size campaign, you can maximise the impact of your Google Ads efforts and achieve your advertising goals effectively.
Here’s a breakdown to help you choose:
Regular review meetings are essential to ensuring your digital marketing strategy aligns with your goals and evolves with industry trends. Choose the frequency that best suits your business needs:
Quarterly: Ideal for businesses with steady growth. Review and adjust strategies every three months to capitalise on successes and address challenges.
Bi-Monthly: Suitable for businesses experiencing moderate growth or looking to make more frequent adjustments to stay agile in a competitive landscape.
Monthly: Recommended for dynamic businesses in rapidly changing industries. Stay proactive by reviewing and adapting strategies monthly for optimal performance.
Reporting Only: While regular reviews are beneficial, you may opt for no scheduled meetings. All of our marketing clients receive marketing and progress reports.
Review meetings provide an opportunity to analyse performance, discuss insights, and make data-driven decisions to keep your digital marketing efforts on track. Select the frequency that aligns with your business’s pace and objectives.
Incorporating a Google Reviews Plugin into your website offers numerous advantages, enhancing your online presence and credibility while attracting more customers. Here’s how it can benefit your website:
Highlight your outstanding reputation to increase sales. Feature Google Business reviews directly on your product pages to make the most of your positive feedback and attract more customers. By showcasing the ratings and reviews on your website, you can demonstrate the satisfaction of your clients, enticing visitors to explore your offerings.
Many people underestimate the impact of Google reviews. With consumer demand for transparency growing, more than 80% of individuals now rely on online reviews to assess a product’s quality or a company’s credibility. Integrating a Google ratings widget into your website can enhance trust among your customers.
Our Google Reviews Plugin comes at a one-off setup cost of £100 and a £10/month payment thereafter. This affordable investment provides ongoing benefits, helping you maintain a positive online reputation and attract new customers consistently.
By integrating a Google Reviews Plugin, you can leverage the power of positive customer feedback to build trust, enhance your brand reputation, and drive sales on your website effectively.
Choosing the right size SEO campaign is crucial for optimal results. Consider the scale of your online presence, business goals, and competition.
Small (2 hours/month): Ideal for start-ups or localised businesses with minimal online competition. Focuses on essential optimisations.
Medium (4 hours/month): Suited for growing businesses targeting broader audiences. Balances core SEO tasks with a bit more depth.
Large (8 hours/month): Recommended for established businesses aiming for significant online visibility. In-depth strategies and comprehensive optimisations.
Extra Large (16 hours/month): Tailored for enterprises with extensive online presence and high competition. Comprehensive SEO strategies, in-depth analysis, and continuous refinement.
Remember, each size includes a setup tailored to its scope, ensuring a strong foundation for your SEO efforts. If you’re unsure, our experts can help guide you to the most effective campaign size based on your specific needs.
Whether you’re a small retailer or a large e-commerce business, shopping ads can help you reach your target audience, showcase your products and drive sales effectively. Choose the campaign size that aligns with your objectives and resources to make the most out of your shopping ad campaigns:
Small (0.5 hours/month):
Medium (1 hour/month):
Large (2 hours/month):
Extra Large (4 hours/month):
Integrating Bing Ads Pay-Per-Click (PPC) campaigns into your marketing mix, you can diversify your online advertising efforts and reach potential customers who may not be reachable through other channels, such as Google. Choose the campaign size that aligns with your objectives and budget to maximise the impact of your Bing Ads campaigns:
Small (0.5 hours/month):
Medium (1 hour/month):
Large (2 hours/month):
Extra Large (3 hours/month):
Regardless of your business size, investing in Facebook and Instagram Pay-Per-Click (PPC) advertising can help you achieve your marketing objectives, from increasing brand awareness to driving conversions and revenue.
Choose the PPC campaign size that aligns with your budget and goals to make the most out of your advertising efforts on these platforms.
Small (1 hour/month):
Medium (2 hours/month):
Large (4 hours/month):
Extra Large (8 hours/month):
Whether you’re a small start-up or a large enterprise, Pay-Per-Click (PPC) search advertising can help you achieve your marketing objectives, from increasing website traffic to driving conversions and revenue.
Choose the PPC option that best suits your business size and objectives to unlock the full potential of Google Ads:
Small (1 hour/month):
Medium (2 hours/month):
Large (4 hours/month):
Extra Large (8 hours/month):
By leveraging Google Remarketing Display campaigns, you can effectively reconnect with potential customers who have already shown interest in your products or services. Choose the campaign size that aligns with your objectives and budget to make the most out of your remarketing efforts and drive valuable conversions:
Small (0.5 hours/month):
Medium (1 hour/month):
Large (2 hours/month):
Extra Large (4 hours/month):
Investing in content creation offers numerous benefits for your website’s performance and overall online presence. This can lead to you effectively engaging your audience, improving search engine rankings, and driving organic traffic to your website. Choose the campaign size that aligns with your content goals and resources to reap the full benefits of a robust content strategy:
Small (3 hours/month):
Medium (4 hour/month):
Large (7 hours/month):
Extra Large (14 hours/month):
By investing in social media management, you can improve brand awareness, foster customer loyalty, and drive business growth. Choose the campaign size that aligns with your business goals and resources to unlock the full potential of social media for your business:
Small (2 hours/month):
Medium (5 hours/month):
Large (8 hours/month):
Extra Large (16 hours/month):
| Cookie | Duration | Description |
|---|---|---|
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
| cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
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| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| JSESSIONID | past | Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests. |
| LS_CSRF_TOKEN | session | This cookie is set by the provider Cloudflare. This cookie is used for the purpose of website security that is Cross-Site-Request forgery prevention. It is used to identify the trusted web traffic. |
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| PHPSESSID | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. | |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| sc_anonymous_id | never | The cookie is set by SoundCloud and is used to enable SoundCloud player. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _ga_HKRVHHSEEB | 2 years | This cookie is installed by Google Analytics. |
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| _gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
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| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| b3e783bb62 | This cookie is set by the provider Zoho. This cookie is used for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform. | |
| fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| NID | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| _calendly_session | 21 days | No description available. |
| _zcsr_tmp | No description available. | |
| clickreturn-_zldp | 2 years | No description |
| clickreturn-_zldt | 1 day | No description |
| m | 2 years | No description available. |
| sessiontoken | No description available. | |
| yt-remote-connected-devices | never | No description available. |
| yt-remote-device-id | never | No description available. |
| zld54076000000002052state | 5 minutes | No description |
