Your business is important to you, and so should your websites. Here’s some extra advice for you: Your website is also important for your customers. Why would you want to scare away the same people you are trying to let in with a boring, hard-to-navigate website? First impressions matter, and you’ll want a website that puts your best foot forward when seeking out new customers. One way to do this is by keeping your website up to date.
Updating the contents of your websites is a necessity for a variety of reasons. Not only does it increase website security, but it can also help increase traffic to your website. There are a few ways to focus on when updating your website, which we’ll discuss below. Let’s look at them in a bit more detail:
New Content Let’s Google Know Your Website is Alive
Updating the content on your websites is not just important for increasing search traffic and converting visitors into customers, but also to help your ranking on search engines. For example, Google favours websites that update their content regularly with relevant information. By having relevant, consistent content, Google is more likely to rank you higher on search engines.
Adding new content gives you the opportunity to add appropriate keywords that aim to target users looking for your products or services. The more pages you have that outline your products and services, the more likely you are to show up on search results when users are looking for those same products and services. For example, if your company provides vehicular repairs, then having various pages on your website dedicated to different types of vehicular repairs will help attract and save time for users looking for that specific type of repair service.
Websites Shouldn’t be Easily Bypassed
Like the apps on our smartphones, your website security also needs to be updated regularly. Not having your security plugins armed with the latest version can expose your website to the daily toll of cyberattacks.
Again, if you’re a website that uses a CRM system then not having the latest version of security software puts your customers and their information at risk, in turn, reducing your website’s credibility.
Show Innovation by Updating The Design of Your Website
Many businesses tend to focus solely on content and internet marketing and tend to show less attention to the website’s overall design and the user experience of their website. With user searches disproportionately spearheaded by mobile users, it’s imperative now more than ever to have a website that is responsive to mobile and tablet devices.
Another design update that is sometimes overlooked is the loading time. Sometimes the big gaudy animated slider that you think users will love when they click on your homepage could be slowing down your website’s loading speed. A slow loading speed is a big deterrent for users to avoid your website.
Your website can have all the relevant information and all the eye-catching content, but users won’t be able to see it because they couldn’t stand waiting 5-10 seconds for a page to load.